• Responsible for the development (Classic ASP, HTML5, CSS3, JQUERY/JS, SQL), deployment, and ongoing enhancements of the company’s first client portal requiring coordination with in-house IT, designers, and project management. • Enhance existing, legacy web properties and ensure compatibility with newer browsers.

• Project lead for decommissioning 11 country websites to consolidate focus on strategic regional markets identified by the senior leadership team.• Led an internal team to create and launch online event websites for multiple B2B trade shows primarily for the Asia Pacific Region.• Co-authored RFP business requirements, technical specifications, and functional specifications for the selection of a long-term content management system.

• Led international web operations for establishing mobile presence (m.motorola.com). Managed the internal business team and external creative design agencies to create a US pilot and 13 subsequent country rollouts in seven languages providing mobile visitors with the benefits of a simplified site structure based upon their geo-location and mobile device. • Project lead for integrating customer reviews, store locator functionality, and other new media enhancements into the US website.• Authored an approved maintenance protocol for updating the mobile website presence.• Managed the pilot implementation for ongoing A/B testing processes to make strategic user experience decisions on primary website and campaign landing pages based upon site analytics.

• Manage the deployment and regionalization of global B2B campaigns for Motorola’s Home & Networks Mobility Business from conception through launch, including agency management and stakeholder liaison responsibilities• Responsible for evolving the Motorola B2B brand identity online by developing, maintaining, and internally promoting the overall design guidelines that ensure a consistent brand identity across multiple business and regions. • Provide overall online support to Motorola’s Home & Networks Mobility Business working with Global Marketing Communications and Global Product Marketing teams to create programs that generate leads, stimulate sales, and ultimately impact revenue• Utilize semi-automated tools, processes and technologies to deliver innovative, feature-rich, and measureable user-friendly web experiences while decreasing long-term investment

• Directed 360-campaign launches for both internal B2B and B2C audiences from concept through launch• Participated in the joint application development (JAD) project at Motorola Headquarters in Illinois to build and deploy both B2C and B2B CRM systems. Utilized both systems to deploy ongoing relationship marketing campaigns.• Developed company’s first online web request system needed to formalize internal site requests while satisfying required records management initiatives.

• Developed brand identity for multiple businesses including logo design, front-end prototyping for primary and mobile web presences, branded promotional materials including cards, brochures, and apparel.• Created and maintained all company web presences by successfully completing initial design concepts, user experience research and wireframes, visual design comps, rapid prototyping and user acceptance review sites.• Specialized in developing and managing 360-marketing campaigns that included competitive research analysis, rapid prototyping, print advertising, organic and paid search engine optimization, landing page optimization, and social media marketing.