Model B is an award-winning agency, helping brands "fly high" since 2017. Big brand experience with a boutique agency feel. Executive Leadership:- Orchestrated complete brand refresh for Model B – inclusive of new design, messaging, content, website, and ad campaign- Drove 5% improvement in operating margin within first 6 months- Increased brand awareness through creation of social media calendar, thought leadership pieces, and website redesign- Participated in the development of new MarTech platform - Blueprint - offering media planning, activation, & cross-channel marketing intelligence- Increased revenue per client by over 2x by re-imagining client success plans to ingrain deeper levels of partnership- Revitalized GTM strategy by adding service offerings while limiting target markets to create a hyper-focused niche in which Model B could outperform all other competitors- Implemented bi-annual review process that resulted in multiple employee promotions and 90% employee retention- Transformed culture by implementing multiple new initiatives including: Mentorship Program, “Shark Tank” Idea Forum, Celebrating Success, Career Development Plans, and more.Marketing Strategy Leadership: Oversee Marketing, Client Management, Media Activation, and Creative Teams- Developed and implemented brand strategies to increase brand recognition and loyalty for both B2C & B2B brands.- Collaborated with cross-functional teams, clients, and agency partners to ensure consistent branding across all brand touchpoints.- Oversaw market research to gain insight into customer preferences and behaviors.- Increased overall digital marketing campaign performance by 25% within first 60 days.- Implemented numerous new processes/tech including Optimization Environment, Media Planning Process, QA Process, Creative Reviews, Workflow Management, and Reporting Dashboard.- Monitored and analyzed market trends and competitive activity to identify opportunities for brand growth.

Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.- Manage team of 16 direct reports (2 Team Leads and 14 Media Planners) on all aspects of pre- and post-sale media planning and contracting, including but not limited to: audience creation, data strategy, platform strategy, product mix, pricing strategy, media package creation- Spearheaded the assimilation of 3 media partner acquisitions; centered around Social Influencer Content, Sponsored Search, and DOOH (Digital-Out-Of-Home)- Collaborated extensively with Product department to implement multiple new systems to drive key business initiatives- Increased department’s #1 KPI of on-time delivery of plans from 50% to 95% in first 4 months as manager- Responsible for approving margin on all media deals for the company - a business that grew over 30% in 2019 amassing $188MM in total revenue- Implemented departmental training structure and documentation from the ground up - which proved instrumental in assimilating numerous new hires to keep up with department growth- Cultivated a departmental sub-culture that has led to 100% employee retention

Quotient is an industry leader in the digital media & promotions space - working with the top CPGs to deliver high-impact, relevant, content with proprietary data.-Manage team of 9 Media Planners on all aspects of pre- and post-sale media planning and contracting, including but not limited to: audience creation, data strategy, platform strategy, product mix, pricing strategy, media package creation-Spearheaded the assimilation of 2 media partner acquisitions, centered around Social Influencer Content & Sponsored Search-Increased department’s #1 KPI of on-time delivery of plans from 50% to 95% in 4 months-Responsible for approving margin on all media deals for the company - a business that grew 67% in 2018 totaling $141,000,000 in total revenue-Implemented departmental training structure and documentation from the ground up - which proved instrumental in assimilating 8 new hires from September ’18 - June '19

-Manage team of 9 Media Planners on all aspects of pre- and post-sale media planning and contracting, including but not limited to: audience creation, data strategy, platform strategy, product mix, pricing strategy, media package creation-Spearheaded the assimilation of 2 acquisitions of media partners, centered around Social Influencer Content & Sponsored Search-Increased department’s #1 KPI of on-time delivery of plans from 50% to 95% in 6 months-Responsible for approving margin on all media deals for the company - a business that grew 67% in 2018 totaling $141,000,000 in total revenue-Implemented departmental training structure and documentation from the ground up - which proved instrumental in assimilating 8 new hires from September ’18 - June '19

- Managed a team of 7 high-performing Campaign Managers & Account Managers- Oversaw digital coupon and media execution, as well as client relationship management for Quotient's top clients, including P&G, General Mills, and S.C. Johnson - Assisted with the launch of Quotient Analytics, Quotient's self-serve data platform- Built strong relationships across multiple CPG partners, leading to account growth and client satisfaction

- Co-led the execution of digital coupons & media for P&G - Quotient's largest client- Led training for our digital media execution best practices- Contributed over $2,000,000 in revenue due to incremental bookings - Built deep relationships with both client contacts and Quotient Leadership to deliver excellent service and client satisfaction

- Led the execution of digital coupons & media for multiple CPGs and their subsidiaries, including but not limited to: Coca-Cola, Campbell's, Dannon, Stonyfield, Butterball, and more.- Led training for our digital media execution best practices- Contributed over $1,000,000 in revenue due to incremental bookings - Built deep relationships with both client contacts and Quotient Leadership to deliver excellent service and client satisfaction

Pep is a project management agency working with top CPGs across the country to deliver on-time and on-budget marketing campaigns.-Led the start up of a new office on-site with General Mills, including ground-up documentation and process development-Led, coached, trained, and evaluated a team of 4 entry-level to mid-level direct reports-Managed projects totaling over $109,000,000 in incentives-based promotional spend for the General Mills account-Managed projects totaling over $2,500,000 in print-based promotional spend for the Procter & Gamble account-Conducted annual performance and salary reviews for all direct reports.-Maintained project delivery metrics of 100% on-budget and 99% on-time-Championed key strategy 3.3 - focused on building relationships internally amongst all teams-Served as a mentor to 2 Account Executives on other client teams - to teach, grow, and groom for advancement

- Managed the execution of promotional marketing campaigns for Procter & Gamble's Baby Care division- Mentored multiple new hires - providing guidance and feedback to encourage development and career growth

Gorilla Glue provides premium adhesive products for avid DIY-ers. They also own & operate the O'Keeffe's brand selling high-quality hand/foot cream for cracked skin.-Led a cross-functional execution team, shipping out orders valued at over $2,000,000 collectively.-Coordinated 100% of packaging inventory – over $1,000,000 in value.-Managed entire Lutz Tool product line inventory.-Directed production on special execution details and priority levels.-Created inventory transfer process for newly acquired building and managed transition.Implemented repacking process to track inventory transfers accurately and improve year-end results.