Pen for HireMy work is about writing clear and concise business communications for clients. To craft persuasive copy you must:• Understand your audience • Address them in the right tone of voice • Isolate the key messages • Write in plain English.What does intelligent easy-to-read copy says about your organisation?All client organisations will possess a special skill in whatever field they are engaged. However, sometimes, a casual observer could think otherwise when either a grammatical or typographical error jumps off the page. It signals a lack of attention to detail.Benefit from my experience:My many years as a writer, marketer and author means that I have written for a wide portfolio of clients large and small. This work includes writing reports for the world’s largest beverage can manufacturer, lobbying central Government on behalf of music education and successfully promoting a campaign to get young people in rural areas to use their local bus service. I have worked for key professional services firms including DLA Piper, PWC and Yorkshire Bank, and run major campaigns for Yorwaste, Moorland Energy and PowerGen.The pen is mightier than the picture:To run successful communication campaigns whether on the web, Facebook or in mainstream old media (press, broadcast, direct marketing), first start with the words. Call Douglas on 01423 569000/07860 420763 and set off as you meant to go on. Clearly and concisely.View my websites for Copywriting: www.douglasadamson.com