CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.

Chief Outsiders helps companies accelerate growth. We provide fractional or part-time, highly experienced marketing executives who work directly with the CEO, CMO, or CRO. We re-establish or accelerate growth through effective demand-gen and go-to-market strategy, including special projects. Our approach includes a "peer review" process where client growth strategies are reviewed and enhanced by peer CMOs. We're 100+ CMOs strong, and our ranks include alumni from Starbucks, HP, Disney, and other leaders who defined their market categories.

LeanData dominated Salesforce Sales Cloud lead routing, a niche SaaS segment that limited the company's long-term growth ceiling. My directive was to raise the core product profile by expanding to use cases that would entice enterprise buyers while increasing Net Recurring Revenue (NRR). To get there I:- Partnered with the CEO to define a strategic vision and product strategy that cemented the core product as an orchestrator of actions across the RevTech stack.- Delivered positioning and messaging that created a compelling reason to buy and carved out a new, broader product category for growth- Added event marketing and account-based motions to the marketing mix to land and expand with large enterprises- Boosted CAGR through increased ACV and higher velocity deal cycles as well as raising the floor on NRR above 120%

I managed a team of 20+ marketers in the US and Berlin during my tenure. As a Swiss Army Knife executive, I jumped in at various times to lead the US organization, sales development, Go-to-Market, and product strategy. Searchmetrics's mature, complex, and feature-rich platform allowed it to dominate the European technical SEO market while creating drag within the US market and the larger, global SEO market. Sales stalled as a result. To re-take the leadership position of the market it created, I directed:• The relaunch of the platform with a more intuitive user interface, lead by a new, potentially disruptive content development product line.• Defined the new Ideal Customer Profile (ICP) and associated influencer and customer communities.• Created and led the GTM team entirely directed at penetrating and dominating the new ICP.• Re-factored the supporting marketing mix to include account-based motions.• As a result of the re-launch, Content Experience became the standard for SEO-optimized content production.• Within 18 months of launch, 50% of new ARR originated from the new product line, reversing two years of declining sales.

Recruited to manage the US regional marketing and sales development organizations during the company’s transition from a dominant player in the EU SEO software market to a multi-national footing. • Tripled US unweighted pipeline in 2016 by downshifting from a costly trade-show centered marketing strategy to a full-funnel digital and content marketing approach while managing through a 70% reduction in discretionary and personnel costs. •Added and scaled email marketing and paid search channels as well as launching the Voices of Search podcast, the most listened to, SEO-focused podcast in the industry. • Successfully led the crisis communication and press strategy for Searchmetrics Inc. during a strategic Chapter 11 in 2017. Continued to grow YoY pipeline despite the Chapter 11 and further reductions in discretionary and personnel spending.

A pioneer of the robotic process automation market, Automation Anywhere helps 500 of the world's largest brands scale their business processes faster while reducing operational costs.During my time with Automation Anywhere I built and scaled a global marketing organization, including digital, content, marketing communications, product marketing, and brand. With marketing at the forefront, revenue grew from less than $8m in 2013 to more than $80m in 2016.• Led the brand-positioning of the company from a provider of desktop automation software to a leader of the then nascent Robotic Process Automation (RPA) market. • Built the content, marketing communications and product marketing functions from the ground up. • Overhauled the company’s brand identity, including its website to fit it’s place as a global RPA provider• Updated Automation Anywhere’s marketing mix by introducing highly effective content and SEO marketing and a trade-show-centered strategy as the company’s average price point grew from $8k annually to more than $400k.

Brought on to oversee sales, marketing, and alliances for this innovative software company specializing in CPQ (configure-price-quote) and contract lifecycle management solutions. Determine’s software supports Global 2000 corporations, such as Disney, IBM, Tata Communications and GE, as well as fast-growing mid-size firms in closing billions of dollars in sales per year. Recruited, developed, and managed talent in sales and marketing to create a high-performing go-to-market organization. Implemented a market-focused strategy – analyzed and targeted key demographics and aligned products with customer needs and expectations. Created an integrated marketing mix that strategically leveraged search engine optimization, content development, social media strategies, and market analytics. Built a strategic alliance with Salesforce to facilitate sales growth.• Revitalized Determine’s flagging brand and repositioned the company as a cloud software provider • Increased sales volume from 3 to 20 transactions per quarter. • Grew average quarterly bookings from $200K to $1.6M. • Increased total revenue from $11M to $20M within 18 months.

Recruited to work with a crack executive and marketing team to redirect Arena’s go-to-market approach during a time of economic turmoil. Successfully grew sales in a contracting economy by offering lower price entry points, delivering faster implementations, repositioning the company’s products, and clearly communicating to buyers what they were getting – cloud-based applications that would help innovative manufacturers bring better products to market faster. • Increased transactions from 20 per quarter to more than 40 per quarter.• More than doubled annual sales from $5.8M to +$13M over three years.

Built a small, highly effective team to execute an array of programs from the ground-up that drove the recently acquired contract lifecycle management (CLM) product line from an “also-ran” to a leader in the CLM industry. Implemented the company's first full-funnel digital lead generation engine, overhauled the company's branding and brand narrative while partnering with sales to deliver unweighted pipeline run-rates of more than $20M. • Increased CLM’s annual revenue run-rate from less than $1M to more than $5M • Achieved multiple top-3 rankings for Selectica in the CLM Forrester Wave report.

Oversaw product marketing for this “online marketplace” that automated transactions between major companies and a network of suppliers. Helped formulate and execute new go-to-market strategies that enabled Ariba’s successful transition from behind-the-firewall solutions to its first cloud software offerings. Initiated and implemented changes in Ariba’s pricing strategy and the product to professional services mix. Leveraged Ariba’s Fortune 500 portfolio of indirect buying organizations to drive rapid growth in the number of suppliers. • Within a year, transaction volume doubled from $500M to $1B.

Recruited to provide end-to-end, product marketing support. Worked with senior management to develop a marketing strategy and plan to transition I-many into a cloud software provider.

Recruited and promoted through a variety of increasingly responsible positions within Cisco’s finance and IT organizations. As IT Program Manager, reported directly to the Corporate Controller to manage implementation of Cisco’s award-winning revenue cycle and quote-to-cash application infrastructures. • Co-managed a 3-year, $100M software implementation • Oversaw patented impact assessment, managed software installation, and directed training • Successfully completed the Oracle 11i Financial Suite implementation

Led the quarterly financial planning process while managing retail-level pricing for the Northern California Division of Coca-Cola’s bottling subsidiary.