Doug Bougher Email & Phone Number

Overland Park, Ks

• Grew factory assembled cooling towers including many multi-million-dollar sales in key verticals. • Led aftermarket team to parts growth through monthly use of 4P commercial strategy• Implemented 3rd party rep evaluation process making use of in city market assessments, dashboard reviews, 90-day improvement plans and termination/on-boarding process, resulting in multiple successful rep improvements and/or changeouts.• Created sales and rep policies for forecasting, value… Show more • Grew factory assembled cooling towers including many multi-million-dollar sales in key verticals. • Led aftermarket team to parts growth through monthly use of 4P commercial strategy• Implemented 3rd party rep evaluation process making use of in city market assessments, dashboard reviews, 90-day improvement plans and termination/on-boarding process, resulting in multiple successful rep improvements and/or changeouts.• Created sales and rep policies for forecasting, value pricing/discounting, results-based commission splits, buy/reselling, and contract approvals.• Improved rep training and communication with regular online “Marley Hour” and “Parts Time” presentations, Lunch & Learns, video Rep 101 training, in house rep 201 and expanded key customer training and videos. Show less

• Implemented new list pricing structure to align with commission tables resulting in YOY standard margin improvement.• Led global Voice of Customer (VOC) effort on fluid cooler product group resulting in key product changes and expansions growing product line.• Drove costing certainty project tying sourcing values to both ERP and quoting systems to ensure margins during pricing decisions.• Improved new product development process changing it from engineering/R&D inward focus to VOC… Show more • Implemented new list pricing structure to align with commission tables resulting in YOY standard margin improvement.• Led global Voice of Customer (VOC) effort on fluid cooler product group resulting in key product changes and expansions growing product line.• Drove costing certainty project tying sourcing values to both ERP and quoting systems to ensure margins during pricing decisions.• Improved new product development process changing it from engineering/R&D inward focus to VOC based product roadmap with prod. mgt. led go/no-go stage gates. Show less

• Introduced value proposition design to business unit, working with commercial team to change discussions from simply features to quantified value for the customer.• Ensured all product related marketing communication included value propositions with monetized benefits vs. competitive offerings.

Corporate Strategy development and project analysisM&A process management and due diligence completion

Responsibility for global sales, growth, new product introduction, global manufacturing alignment, and strategy for product line. Shared responsibility for P&L.

Created Strategic Plan for groupManaged Material Spend Forecasting

Created Corporate Marketing ProcessesImplemented Value Pricing Projects

Mba

B.S., Ceramic Engineering

Activities and Societies: Tau Beta Pi, Keramos Summa Cum Laude