Doug Simon Email & Phone Number

Chicago, Illinois, United States

Marketing & Growth Consulting (B2B, SaaS)● Partnering with B2B SaaS companies to implement marketing strategy, operational efficiencies, and leadership to drive growth.● Optimized PetCheck agile development process to include scrum, increasing speed of completion by 15% while reducing costs by 5%.● Implemented customer success role, maintaining churn at 0% in first six months.● Mentored new managerial team on B2B best practices to successfully lead the organization.

Chicago, Illinois, United States

Dog Walking Software (B2B, SaaS)● Pioneered a groundbreaking digital platform for pet care businesses, creating the $1.3B B2B SaaS dog-walking software sector; leveraged cutting-edge accountability features and software enhancements to drive industry standards.● Architected and executed a comprehensive marketing strategy delivering 4x revenue growth within the initial 4 years, supported by a robust 40% conversion rate and $2,600 customer ACV.● Achieved a 91% customer retention rate within the first 5 years, driving $175K in Monthly Recurring Revenue (ARR) through strategic account management and personalized customer service initiatives.● Built, managed, and mentored a team of 15 global developers, project managers, marketers, and UX/UI and graphic designers.● Fostered strong relationships with customers to drive the development of new product features, boosting user engagement and retention.

Northbrook, Illinois, United States

Health, Safety, and Well-Being Software (B2B, SaaS/PaaS)● Spearheaded transformation of the B2B SaaS marketing department for a health, safety, and well-being platform, leading the recruitment of five essential team members and agency partners to drive revenue growth and market expansion.● Developed and executed a comprehensive annual marketing plan with results including.o Drove 40% revenue growth for primary client to $7MM/year via upsell strategy using market insights to secure RFP wins.o Led the creation of automated top-of-funnel and middle-of-funnel email campaigns in HubSpot, resulting in 3,000 newly created MQLs and 160 SQLs.o Executed strategic storytelling to create cold email drip campaigns resulting in open rates of over 50% with landing page CTR of 8% and 4% to demo call.o Spearheaded entire website revamp, clarifying persona targets, use cases, and benefits; increasing homepage traffic by 40% within 6 months.● Managed and directed channel partners Bluestar, Zebra, Barcodes, Inc., Wicket, Alliant, and ADP; successful closure of three ADP deals, collectively exceeding $200,000 with ROI of 137%.

Chicago, Illinois, United States

Dog Walking & Pet Care (B2C)● Built a pet care company leveraging differentiated brand strategy across television sponsorship, direct mail, in-store, internet, and merchandising, leading to $25,000+ MRR.● Developed customer journey “delight” phase strategies and tactics, helping to secure an 85% retention rate in the first 5 years.● Invented the idea to develop and launch Pet Check Technology through market research and hands-on industry experience to address B2B and B2C technology gaps in the pet care industry.

Westchester, Illinois, United States

Dry Cleaning Franchise (B2C)● Increased sales by 2% to 4% (per store) and garment count .3 to 1.2 pieces/customer (per store) in a declining market two months post launch of marketing campaign leveraging new messaging and storytelling across in-store, newspaper, print, email, direct mail, radio, outdoor, Metra, promotions, FSI and digital tactics.● Decreased customer churn by 3% to 6% (per store) one year post-launch.● Developed franchise grand opening advertising program, leading to $60,000+ MRR 4 - 12 months (per store) post-launch.

Mccook, Il

Picture Framing Glass Manufacturer (B2B, B2C, B2B2C)● Conducted primary and secondary research to develop wholesale, retail, and consumer ICP and personas leveraged across in-store, point-of-sale, direct mail, print, promotions, trade show, call center, and digital marketing; increasing sales by 22% of highest margin product, Museum Glass.● Developed and managed B2B secret shopper retail promotion with the biggest ROI, 333%, shortest payback period, ninety days, and largest industry participation, 3,800 retailers, in Tru Vue history.● Spearheaded price increase across all glass and acrylic skus, contributing $1MM to top-line growth.● Co-managed manufacturing process improvement project using Six Sigma to realize bottom-line savings of $1MM.

Chicago, Illinois, United States

Advertising Agency (B2B, B2C, Retail, Medical, Celebrity)● Introduced and leveraged celebrity personality, Ty Pennington, as Sears’ spokesperson across television, radio, and in-store, increasing appliance sales by 8%. ● Managed national in-store summer promotion for 10,000 Coca-Cola retailers, driving case sales by 14%.● Coordinating team member to reposition the American Medical Association messaging strategy to members and prospects through print, trade, and online materials, leading to a 5% increase in enrollment.

Chicago, Illinois, United States

Advertising Agency (B2C, CPG, Retail, Automotive, Celebrity)● Project manager and contributor for One-A-Day CPG team to overtake top competitor, Centrum, in weekly Neilson sales data for the first time in company history by using quantitative and qualitative research to guide brand strategy and messaging for new advertising television, print, and radio campaigns.● Coordinated One-A-Day Active team to introduce celebrity athlete, Pete Sampras, for a new product launch, leading to the fastest-growing weekly dollar sales run rate in brand history.● Spearheaded the launch of a new, CPG anti-bacterial toothbrush category for Butler GUM in the oral care industry.● Managed production of Sports Illustrated Swimsuit Edition 3-D Wolverine print ad, ranking #1 in Starch 3-D and #3 overall.● Administered multi-level direct marketing program for heavy-duty truck manufacturer, PACCAR, including concept creative, versioning, traffic, print production, lettershop, invoicing, and database; increasing parts sales by 26%.● Recommended and implemented a monthly marketing newsletter to PACCAR dealerships, increasing promotion participation by 120%.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Speech Communication And Rhetoric