Doug Simon Email & Phone Number

Chicago, Illinois, United States

• Marketing & Growth Consulting (B2B, SaaS)
• Partnering with B2B SaaS companies to implement marketing strategy, operational efficiencies, and leadership to drive growth.
• Optimized PetCheck agile development process to include scrum, increasing speed of completion by 15% while reducing costs by 5%.
• Implemented customer success role, maintaining churn at 0% in first six months.
• Mentored new managerial team on B2B best practices to successfully lead the organization.

Chicago, Illinois, United States

• Dog Walking Software (B2B, SaaS)
• Pioneered a groundbreaking digital platform for pet care businesses, creating the $1.3B B2B SaaS dog-walking software sector; leveraged cutting-edge accountability features and software enhancements to drive industry.
• Architected and executed a comprehensive marketing strategy delivering 4x revenue growth within the initial 4 years, supported by a robust 40% conversion rate and $2,600 customer ACV.
• Achieved a 91% customer retention rate within the first 5 years, driving $175K in Monthly Recurring Revenue (ARR) through strategic account management and personalized customer service initiatives.
• Built, managed, and mentored a team of 15 global developers, project managers, marketers, and UX/UI and graphic designers.
• Fostered strong relationships with customers to drive the development of new product features, boosting user engagement and retention.

Northbrook, Illinois, United States

• Health, Safety, and Well-Being Software (B2B, SaaS/PaaS)
• Spearheaded transformation of the B2B SaaS marketing department for a health, safety, and well-being platform, leading the recruitment of five essential team members and agency partners to drive revenue growth and.
• Developed and executed a comprehensive annual marketing plan with results including.o Drove 40% revenue growth for primary client to $7MM/year via upsell strategy using market insights to secure RFP wins.o Led the.
• Managed and directed channel partners Bluestar, Zebra, Barcodes, Inc., Wicket, Alliant, and ADP; successful closure of three ADP deals, collectively exceeding $200,000 with ROI of 137%.

Chicago, Illinois, United States

• Dog Walking & Pet Care (B2C)
• Built a pet care company leveraging differentiated brand strategy across television sponsorship, direct mail, in-store, internet, and merchandising, leading to $25,000+ MRR.
• Developed customer journey “delight” phase strategies and tactics, helping to secure an 85% retention rate in the first 5 years.
• Invented the idea to develop and launch Pet Check Technology through market research and hands-on industry experience to address B2B and B2C technology gaps in the pet care industry.

Westchester, Illinois, United States

• Dry Cleaning Franchise (B2C)
• Increased sales by 2% to 4% (per store) and garment count.3 to 1.2 pieces/customer (per store) in a declining market two months post launch of marketing campaign leveraging new messaging and storytelling across.
• Decreased customer churn by 3% to 6% (per store) one year post-launch.
• Developed franchise grand opening advertising program, leading to $60,000+ MRR 4 - 12 months (per store) post-launch.

Mccook, IL

• Picture Framing Glass Manufacturer (B2B, B2C, B2B2C)
• Conducted primary and secondary research to develop wholesale, retail, and consumer ICP and personas leveraged across in-store, point-of-sale, direct mail, print, promotions, trade show, call center, and digital.
• Developed and managed B2B secret shopper retail promotion with the biggest ROI, 333%, shortest payback period, ninety days, and largest industry participation, 3,800 retailers, in Tru Vue history.
• Spearheaded price increase across all glass and acrylic skus, contributing $1MM to top-line growth.
• Co-managed manufacturing process improvement project using Six Sigma to realize bottom-line savings of $1MM.

Chicago, Illinois, United States

• Advertising Agency (B2B, B2C, Retail, Medical, Celebrity)
• Introduced and leveraged celebrity personality, Ty Pennington, as Sears’ spokesperson across television, radio, and in-store, increasing appliance sales by 8%.
• Managed national in-store summer promotion for 10,000 Coca-Cola retailers, driving case sales by 14%.
• Coordinating team member to reposition the American Medical Association messaging strategy to members and prospects through print, trade, and online materials, leading to a 5% increase in enrollment.

Chicago, Illinois, United States

• Advertising Agency (B2C, CPG, Retail, Automotive, Celebrity)
• Project manager and contributor for One-A-Day CPG team to overtake top competitor, Centrum, in weekly Neilson sales data for the first time in company history by using quantitative and qualitative research to guide.
• Coordinated One-A-Day Active team to introduce celebrity athlete, Pete Sampras, for a new product launch, leading to the fastest-growing weekly dollar sales run rate in brand history.
• Spearheaded the launch of a new, CPG anti-bacterial toothbrush category for Butler GUM in the oral care industry.
• Managed production of Sports Illustrated Swimsuit Edition 3-D Wolverine print ad, ranking #1 in Starch 3-D and #3 overall.
• Administered multi-level direct marketing program for heavy-duty truck manufacturer, PACCAR, including concept creative, versioning, traffic, print production, lettershop, invoicing, and database; increasing parts.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Speech Communication And Rhetoric