Douglas Castillo Email & Phone Number

Chief Operating Officer and Co-Owner🚀 What We Offer:High-Performance Social Media Management & Content CreationAd Management Powered by the Proven TBA Method (High ROI)Creative Digital Strategies & BrandingCustom Websites & Marketing AutomationTop-Tier Audiovisual Production: From Social Content to CommercialsLive Event Coverage with Multi-Area Real-Time ManagementAt TBA Digital Marketing, we partner with leaders in real estate, media, events, new technologies, and corporate security. We also collaborate with personal brands such as coaches, doctors, lawyers, and public figures to help them shine authentically and effectively connect with their audiences.💡 My Leadership Values:I believe in authenticity and creativity as the cornerstones of impactful marketing. By blending these principles with innovative strategies, I help brands stand out in competitive markets and deliver lasting success.🌎 Expanding to the U.S. Market:I’m excited to connect with professionals and businesses in Florida and beyond. Let’s collaborate to elevate your brand’s digital presence and create extraordinary results together!• Managed over 120 clients across diverse industries with personalized digital marketing strategies.• Increased ROI for clients through the proprietary TBA Method for Ad Management.• Successfully expanded operations to the Florida market.• Delivered live coverage for high-profile events, managing up to six areas simultaneously.• Spearheaded the creation of custom marketing strategies and automation solutions for brands.

New York, New York, Us

Responsible of business development for the insurance industry through Affinity channels (Brand Sponsor and Worksite), as a part of the #1 insurance broker worldwide.• Optimization and automation of processes related to customers and insurance companies.• Negotiations with insurance companies to maximize the benefits and profits of all involved parties.• Value propositions for customers and insurance companies.Accomplishments include:• Growth in product penetration by monitoring and training the staff of our sponsoring clients in their multiple placement channels.• Recognition of excellence in 2 consecutive years (2020 and 2021) for achievements

Led a project of process documentation and optimization.Accomplishments include:• Re-engineering of the organization chart creating, editing or eliminating areas, departments and job positions.• Customization, implementation and coaching of ERPNEXT, in order to use the following modules: Stock, CRM, Point of Sales, Accounts, Buying, Selling and Manufacturing.• Design and implementation of the Stock and Warehouse Management System.• Coaching in the inventory process of the merchandise in stock and the registration in ERPNEXT.• Establishment of the production planning methodology according to sales statistics by product.• Writing of the User Manual of ERPNEXT and norms and procedures manuals, customized for the business needs.• Re-engineering of the store and warehouse layouts.

Business Developer

Manage the Functional Analysis Area of the Systems Department, coordinating, planning and leading the work of the team establishing priorities according to the business needs.Capture, evaluate, optimize, consolidate and communicate the business requirements for the development or modification of internal applications and systems from stakeholders to the Development Team.Coordinate and execute tests and validations with stakeholders and sponsors to ensure that systems meet specifications.Ensure the optimum usage of systems and applications by training, coaching and monitoring final users.Propose and implement applications and systems, in order to automatize or simplify processes and make operations more efficient and effective.• Led the requirements gathering and optimization, testing, validation and implementation of the following development projects, assuring their correctness, robustness, reliability and user-friendliness:Customer Relationship Management Software -Core Banking, enhancements and bug fixes -Internet Banking System -ACH and LBTR Management System -Human Resources and Payroll System -Credit Scoring -Amortization Schedule Calculator -Marbete Tax Collection Software -Anti-Money Laundering and Anti-Terrorism Financing Software -Internal Credit System (Which included customer and loan requests registration, auto-depuration and evaluation, amortization schedule calculation, generation and digitalization of legal documents, digital approbations and email auto-notifications)• Developing of new financial products, as part of a special team integrated for these proposes.• Designing and implementation of the compensation plan of the Business Executives.• Improving of agency services by re-engineering processes, coaching and training employees, enhancing the Core Banking System.

Managed the Organization and Methods Department, coordinating, planning and leading the work of the team establishing priorities according to the business needs.Planned and managed the writing of norms and procedures manuals, job descriptions and software user guides; assuring that they keep updated and available for consulting.Made sure that the department goals were always accomplished according to the established management indicators. Promoted analysis methodologies for the redesign, optimization and improvement of processes.Managed the approval of manuals by the Administrative Board of the Bank, guaranteeing the proper spreading and communication.Accomplishments include:• Aided in the accomplishment of the award “Best Department of the Year 2014”.• Designing and implementation of the processes for the collection of Marbete tax from Dominican Republic and different financial campaigns of products and services.• Re-engineering of the organization chart creating, editing or eliminating areas, departments and job positions.

Wrote and improved manual of norms and procedures of the institution, as well as forms, instructions, visual aids, and others; preserving the corporate image.Prepared and provided inductions and training for BELLBANK staff.Accomplishments include:• Writing of the processes and user guides of the software, such as the Core Banking, Interactive Voice Response (IVR) and Customer Relationship Management (CRM).• Improving of agency services by re-engineering processes, coaching and training employees.• Designing and implementation of FATCA and Know Your Customer processes.

Led a project of process documentation and optimization:Accomplishments include:• Re-engineering of the organization chart creating, editing or eliminating areas, departments and job positions.• Dis-centralization of procedures, ensuring business continuity.• Creation of the Human Resources Department and its norms and procedures manual while training new staff.• Elaboration of the Job Description Manual.

Amityville, Ny, Us

Supervised and led the technical and non-technical staff of the Customer Repair Department in order to achieve the production goals of the department. (In charge of 35 employees)Accomplishments include:• Maintenance of excellent quality levels in the final products of the department.• Improving of work environment by applying 5’S and detecting and providing needed tools to technicians.

Amityville, Ny, Us

Provided the results of these analyzes to the Engineering Department and monitoring the implementation of suggested changes.Repaired and prepared units to be sold as refurbished, assuring quality standards for the satisfaction of customers.Accomplishments include:• Reduction of the failure frequency of products, by detecting the electronic components causing problems in the majority of cases.• Training and coaching of new repairers.• Improving of product testing processes.• Designing of the workplace and selection of the technical equipment.

Masters In Business Administration, International Business

Industrial Engineer