Customer journey and user experienceDashboards, reporting , and deep dive analysisMix media marketingTag management and tracking

• Use web analytic tools (Omniture, Google Analytics, Radian6, Data Studio) to track, report, and analyze website behavior, trends, and performance.• Implement, validate and troubleshoot website tagging to ensure accuracy • Analyze current digital marketing strategies (SEO, Paid, and Social) for effectiveness and ROI• Create dashboards monitoring lead performance in Cognos and Tableau• Create new web metrics and segments to increase insight into visitor behavior• Oversee and test changes in Google Tag Manager

• Create Web reports and dashboards in Web Trends and Google Analytics• Consolidate global data for multiple digital assets into a cohesive dashboard• Build and manage monthly dashboards with data from web analytics, social media, CRM and a variety of sources• Analyze and report on digital marketing campaigns for various products

• Develop consolidated ecommerce reporting and analysis for 10 web sites across multiple marketing channels including PPC, SEO, affiliate, catalog and email• Create Web reports and dashboards in Omniture and Google Analytics, automate exports to populate Access/Excel applications, Ecometry data mining, and provide overall analytical support to the business• Omniture administrator and trainer for Site Catylyst and Discover• Analytical projects in page/path/clickstream analysis, campaign effectiveness, catalog square inch analysis, customer segmentation and behavior, shipping and pricing strategy, and a/b testing

• Prepare weekly and monthly financial reports for the executive committee• Create and maintain custom finance application which includes automated AP aging reports, trailing weeks analysis, and interactive profit & loss statements• Streamline and automate manual reporting processes to increase efficiency, timeliness, and accuracy in the delivery of information• Conduct and develop special projects (e.g. competitive analysis, category analysis, store performance)

Supervisor of Decision Support/Analysis April 2005 to November 2008• Oversee reporting and distribution of weekly and monthly sales and inventory reports to management and field, including flash reports, category analysis, and margin performance• Administer buyer/planner performance program used to track margin and sales for annual bonus distribution• Design and create interactive Access/Excel applications with direct links to the mainframe (AS400) allowing users to view real time sales and inventory data• Create consolidated reports integrating sales and inventory data for company subsidiaries (Harmon, Christmas Tree Shops, and Buy Buy Baby)• Develop application for tracking and reporting on rebates and receipts, allowing buyers to monitor and adjust purchases to optimize vendor rebatesSenior Analyst - Decision Support/Analysis July 2001 to March 2005• Work with various departments (finance, marketing, purchasing) to streamline and automate manual reporting processes resulting in faster and more accurate delivery of information• Assume the key role to oversee replacement of decommissioned legacy applications and reporting following the acquisition of Harmon• Design profitability program and application providing margin analysis at the category/buyer/vendor/SKU levels• Advanced MicroStrategy report writing and development including creation of metrics, filters, and documents• Create interactive SKU application allowing look up of SKU level sales, inventory, and orders for all stores

• Develop and issue monthly procurement reports and provide high level strategic analysis • Produce guidelines, procedures, and tools for reporting of non-cost-of-goods savings for multiple global sites• Project leader for implementation, training, and support of Oracle procurement module• Identify potential savings opportunities at all levels and model potential cost cutting measures• Research and implement e-commerce initiatives to streamline procurement processes

Senior Analyst – Labor/Operations July 1997 to May 1999 • Analyze labor related store operations and make recommendations for increasing efficiency and reducing payroll• Evaluate economic and operational feasibility of various business initiatives prior to rollout to stores• Provide analytical support for creating payroll budget and monitor actual performance versus budget• Oversee company labor planning system at national office and support 15 branch offices Merchandising Analyst September 1996 to July 1997• Develop new applications for daily and weekly monitoring of inventory and sales performance• Monitor and evaluate allocation of product from warehouses to stores• Produce merchandise reports to evaluate performance of weekly flyers and catalogs• Provide ad hoc analytical support to Purchasing department