Innovator of a patented platform that brokers original creative content with distributors.

Help lead efforts to include people with disabilities in sports and arts events through outreach and events listed at www.includeability.org. Wrote and produced "Making Sense" the first feature film with people with disabilities representing the five senses, now streaming on most platforms.

- Built consumer, Industry and market acceptance for world’s first biotech potato with consumer traits by leading the branding, public relations, advertising, sponsorship, industry outreach, and social media functions.- Managed all communications-related go-to-market functions for biotech start-up, including the launch of first branded biotech produce item, White Russet™ potatoes.-Served as primary spokesperson, public relations strategist and government affairs liaison for Innate® Plant Biotechnology platform which received approval in U.S., Canada, Mexico, Japan, Australia and New Zealand.

-Oversaw the corporate communications functions of $6 Billion agribusiness company with special focus on biotechnology division, including company public relations, advertising, sponsorships and events.-Led global, company-wide rebranding effort that included the development of brand messaging, strategy, positioning and the implementation of visual guidelines and the launch of the customer experience center.

- Provided all aspects of strategic marketing planning, public relations, and brand development consultation for corporate clients that included Hewlett-Packard, Simplot, Western Athletic Conference, and Famous Idaho Potato Bowl.- Led 2009 national public relations effort for the Western Athletic Conference’s advocacy of Boise State Football for a BCS bowl game and received over 60 million media impressions. - Wrote and project managed the J.R. Simplot Company’s first-ever Sustainability Summary describing their corporate, social and environmental responsibility positions.

- Developed and oversaw the worldwide digital advertising strategy and plan, including business to business social networking and Search Engine Marketing.- Provided planning and support of worldwide brand advertising campaign aimed at C-level and IT executives.- Managed and negotiated value-added media opportunities and sponsorships such as the Forbes CEO Network and the HP Byron Nelson Championship.

- Provided strategic marketing and implementation planning for company-wide sponsorships and events, including the Sundance Film Festival, HP Pavilion and San Jose Sharks- Identified, pursued and managed branded entertainment opportunities, including integrated placement in film and television programs and partnerships with Disney, DreamWorks, Amazon, Facebook and Google.- Developed environmental sponsorships for the integration of content in business group communications. Programs included Leonardo DiCaprio’s The 11th Hour College Tour, Al Gore’s An Inconvenient Truth and Sebastian Copeland’s Arctic Pax Expedition.- Managed company-wide shared services in the areas of trade shows and events, including performance measurement, global event marketing portal and branded design and exhibit properties.

- Managed the development and implementation of HP’s entertainment marketing strategy, including product placement, integration and celebrity outreach.- Developed brand/product integrations on ABC’s Extreme Makeover: Home Edition, ABC’s Oprah Winfrey: Building a Dream and NBC’s The Office.- Managed content associations for global advertising with Gwen Stefani, Jay-Z, Shaun White and Jake Burton on behalf of HP business groups.- Provided strategic guidance and day-to-day management of the DreamWorks alliance, including the interface with HP labs, business units and marketing segments.- Negotiated strategic marketing alliance and sponsorship deals for HP in the entertainment category, including DreamWorks, Project Greenlight, Sundance Film Festival and Cannes Film Festival.

- Identified, developed and negotiated strategic marketing deals for partnerships, sponsorships and associations that enhance HP’s brand image.- Oversaw the management of entertainment and cultural events in support of HP’s corporate brand.

- Provided strategic consultation, budget management and approval of advertising and sponsorship initiatives in support of $21 Billion annual printing and imaging platforms, including HP LaserJet printers.- Directed strategic sponsorship programs with FIFA World Cup, British Open Golf and several NFL teams.

- Developed, implemented and managed North American public relations, including press tours, press training and press-kit development in support of HP LaserJet Supplies.- Implemented a 5% page-coverage standard for toner cartridges.- Managed channel marketing programs, including the development of co-op kits, sponsorships and channel events.

- Coordinated advertising, public relations, collateral material, interactive and trade show presence for disk drive products marketed in North America.- Provided media training for senior leaders and conducted nationwide press tours in support of product introductions.- Developed and implemented public relations plan for one of the largest employee restructuring programs in HP’s history (1995).

- Managed volunteer and staff marketing activities in support of $2.1 Million fundraising campaign and $1 Million annual operating budget.- Directed the business and marketing planning process that culminated in the development of performance benchmarks and operational plans.

- Supervised all facets of marketing for $21 Million statewide fundraising campaign.- Provided direction, consultation and training to 24 field offices and 113 volunteer boards in all aspects of marketing and revenue generation.

- Coordinated advertising, public relations and collateral material programs in support of $500,000 annual development campaign- Provided marketing consultation to volunteer boards representing corporate giving, estate planning and special events.

- Responsible for planning and implementation of research, professional education and community service programs with an emphasis on cultural diversity.

- Developed grassroots marketing and fundraising programs to underwrite cancer research and treatment services.