"Don't follow your competition, lead the competition." Healthcare Marketing & Sales Strategies that will separate you from the pack. Get the edge on your competition with "true" market gap analysis and comprehensive strategies. We will find the opportunities that will give you the growth you need to take your company to the next level. You have clients. We will make them partners for life.

To promote and share the amazing experience of riding electric bikes through beautiful Lake Chelan.

As Director of The Health Information Exchange (HIE), I developed sound marketing strategies that grew RIQI’s “currentcare program” from 1700 patient client members to 140,000. Developed and managed annual marketing and sales budgets.• Direct Marketing: Developed a provider partner “recognition strategy” that entailed partner’s rewards for increased membership growth. Implemented marketing strategies within partner infrastructure and produced workflow procedures to meet clients needs.• Managed day to day activities of sales marketing team. Developed sales training curriculum, collateral and electronic training materials.• Produced sales program which consisted of “cold calling, client presentations and CRM management.• Developed and implemented “wellness programs” with Fortune 500 companies promoting currentcare membership. Partners included: General Dynamics, Blue Cross Blue Shields of RI, CVS Caremark.• Spearheaded and implemented companywide CRM Program “Salesforce” enabling sales representatives to maximize field activities, identify areas of potential growth in pursuit of reaching RIQI goals. Developed sales representative desktop tools to measure marketing campaigns successes and challenges.

MARKETING / SALES/ MANAGERBrand Management / Market Research / Strategic PositioningTalented, results-producing Marketing Manager Professional with a proven record of accomplishment in creating and leading comprehensive marketing strategies in support of business goals and objectives. Demonstrated success in driving growth/sales in diverse medical markets.(Medical Imaging, Prescriptions, Software-Hardware and Service) I am responsible for the conception and project management of Gastro-Enterography, Dental Implants, and CT Angiography imaging protocols/procedures. Proven leadership skills that leveraged vendor partnerships (E.g. M2S, Ezem, Vital Images, Simplant)

Collaborated with radiologists and radiology operations to develop new imaging programs, implement internal protocols and successfully marketed to providers. Developed the first comprehensive marketing strategy and plan to grow physician referrals.• Received top performance award for increasing provider referrals in 2000 & 2001• marketing materials to promote NEHE MRI imaging and educate patient about MRI procedures.• Increased market share and optimized vendor resources through cross promotions.

Enterprise System Sales Executive: Sold speech recognition system "Power Scribe" in Radiology and Cardiology health care markets. Duties included business development at C-Suite Level. Conducted workflow analysis of providers transcription practices and needs assessment. Produced and conducted value proposition presentations illustrating ROI to practice leadership.Project management leader of enterprise systems implementation. (Training, network integration into provider practice management systems and challenges coordinator)

Wrote and produced 30 second television commercials. Shot and edited infomercials Sound Director for live sporting events produced by New England Sports Network. (College baseball, basketball, lacrosse, hockey)