Lead analysis of multiple large and varied data sets to provide insights into market share and positioning, product lineup and strategic analysis across all core product suites. Collaborated with Product Marketing, Product Management and Sales, providing data-based insights, leading to strategic product and pricing decisions.• Created a new predictive, 3-year Total Addressable Market model for forecasting market growth and product composition.• Delivered market insights to key executive decision-makers to significantly improve resource allocation and investment, corporate and unit sales and profit goals.

Lead internal and outside agency efforts in primary research to deliver key consumer decision and behavioral insights on major corporate product initiatives. Collaboration with Corporate Marketing, Product Management and Sales, providing data-based insights impacting strategic product and pricing decisions, feature development, expanded market penetration and higher ASP’s.• Provided product and market analysis of the camera/IoT category, contributing to a full spin-off of Arlo, a 2018 $163M IPO.• Lead market research initiative to gain critical insights into consumer behaviors and needs in a new strategic product line in attached security services resulting in a $40M business with 940K subscribers in 5 years.

Established the global competitive and market analysis function within the company, enabling a channel revenue improvement of 18%, totaling over $500M annualized. Operationalized data-driven decision-making assessment and analysis, supporting premiere accounts including: Walmart, Target, Best Buy and Amazon. • Provided competitive analysis leading to a major market shift from #3 to #1 in in at least three categories including our core product suite, wireless routers. • Provided key product insights into market appetite for a shift from 802.11n to 802.11ac leading to early market mover, market dominating position.

Leader in Product and Technical Marketing, and also lead product manager for this award-winning innovator (Red Herring Top 100: 2004, World Economic Forum: 2005) and global leader in commercial multi-antenna signal processing solutions for mobile broadband and cellular wireless systems (WCDMA/HSDPA, LTE, WiMAX, GSM & PHS).In a hybrid Product Management and Product Marketing role, led product concept design through full product launch, including go-to-market strategy and set-up for a full product launch of the Dual Antenna Hand Set WCDMA product line.• Created a 2 antennae product solution, leading to the development and opening of new market segments, leveraging the core product algorithm suites and technologies.• Designed and delivered a real-time, engineering simulation demonstration focused on partner acquisition leading to the entry into a new $1.5 Billion market segment. • Created a visual-data, city replication product demo showcasing geographic signal quality. This demo was the catalyst enabling a significantly improved, joint development and go-to-market strategy with our largest chip-set partner. • Championed to the Board of Directors and Leadership team, new Embedded Solutions and WCDMA Handset product line. Secured the first in company history, combined embedded SW and HW products.• Proved technology feasibility through the Arraycomm-enabled dual antenna handset prototype trial on 2 live commercial European Networks with 50-80% increase in SINR across all environmental conditions.

Thin Multimedia, Inc, a 2007 Red Herring Top 100 Asia company is a mobile multimedia solutions provider offering mobile handset multimedia middleware, embedded A/V codecs, streaming video infrastructure and hardware based embedded IP for cellular wireless and mobile TV. Reported to Senior VP & President of Thin Multimedia USA.• Responsible for identifying, negotiating and closing strategic relationships in mobile multimedia technology.• Led product marketing and lead generation activities to support sales and business development efforts.• Strategic market entry and customer acquisition in mobile technology (DVB-H, T-DMB, embedded A/V IP)• Managed RFI, RFP and RFQ for mobile advertising, mobile multimedia solutions and hardware based video IP

Directed product marketing for new initiative targeting large online merchants, building portfolio from zero (2002) to 30+ merchants (2004) and 50M+ users. Drove lead generation and sales acceleration to acquire ecommerce partners who achieved online sales of $1M+. Coordinated product management activities for new, large merchant customer segment. Managed budget of ~$275K for marketing efforts and sales operation support. Reported to Managing Director of Strategic Accounts. First marketing hire for Large Merchants Group.• Generated leads and accelerated sales cycle by designing and managing integrated marketing program of direct mail, database marketing, event marketing, value proposition support and client management• Managed channel partner marketing efforts including creating co-branded websites, press releases, and sales collateral. Developed plans for joint “go-to-market” marketing strategy with channel partners• Managed and prioritized platform feature requests, negotiated feature release dates, wrote marketing requirements (MRD) documents

MKS, Ion Systems is a leading worldwide provider of process control solutions for improving productivity in advanced manufacturing processes such as semiconductor device manufacturing, thin-film deposition, data storage media, and electro-optical products. Reported to the Vice President of Sales• Responsible for P/L, sales and marketing strategy for a technical consulting services group • Led delivery of technical consulting services to companies in Semiconductor Fabrication and Semiconductor capital equipment worldwide key clients/partners include Applied Materials, Intel, IBM, KLA-Tencor, Brooks Automation, TSMC, UMC, Chartered Semiconductor, and Power Chip Semiconductor in Asian and U.S. facilities.• Reduced cost of semiconductor fabrication by early identification of product failures due to electrostatic discharge (ESD)• Responsible for sales channel education, creating compelling marketing materials, and value proposition proof points.• Collaborated on Product Development, Product Implementation, and Applications Engineering efforts

Responsible for project management and experimental design, development of instrumentation for engineering analyses, and technical consulting to US Navy. Special studies in:• Underwater and aerial acoustics• Signal processing and Beamforming• Military systems analysis.• Fluid dynamics and fluid-structural interface modeling• High Pressure Gas dynamicsApplications Engineering • Extensive experience in laboratory and testing environments