P : G is a marketing communications firm serving the logistics and supply chain industries. We help our clients develop their websites, create content to engage online audiences, generate leads, build a digital strategy and leverage public relations to promote news about thier brand. My role includes:• Account management• Marketing strategy• Marketing automation

My independent consulting practice focuses on helping agencies develop and execute effective marketing strategies and win new business. I also help organizations develop brands and go-to market strategies.Worked independently and with other organizations on business development, brand strategy and project management assignments.• Directed two successful agency reviews leading to wins with AutoZone and the State of IL.• Created brand strategy for joint venture between an international construction firm and a domestic energy firm. Also developed site architecture and copy for same firm.• Developed brand positioning for CPG packaging firm. • Developed lead acquisition strategy for a software product for Fiserv, a F1000 financial services firm.

Part of advisory team for the industry's leading B2B marketing conference, Ignite.

2.718 (now the Motion Agency) helps clients to market what's meaningful by taking a data-driven approach to customer acquisition and branding. We are recognized leaders in building and construction products, B2B, higher education, and food ingredients. Clients include Rabobank, Blue Diamond Almonds, and Whirlpool. At 2.718, I lead marketing and business development initiatives, focusing on data-driven customer acquisition and branding strategies. I oversee sales training, demand generation programs, and lead new business pursuit teams. My role also includes agency marketing, content development, budget management, and strategic partnership development.• Generated $20M+ in billings over 12 years, working with Fortune 500 companies, government, and international firms.• Grew brand strategy practice to $250K+ in annual billings.• Expanded PR/social media practice to $1M+ in annual billings.

Leads team of ten to increase membership, strengthen member engagement and reduce attrition. Uses improved targeting and messaging strategies, improved communications, volunteer management and group membership engagement to impact results. Serves as a board member and consults with sponsorship, programming and the Executive Committee to continue AMA Chicago's mission and objectives.

Adjunct Professor - Integrated Marketing Communications and Marketing to Business at the Graham School

Helped launch Lycea 4.0 software platform, targeting education publishers.• Worked with sales and senior management to develop positioning, messaging and sales presentations. • Created marketing plan, including online and social media, creative strategy and lead generation. • Developed copy for collateral and new site

Responsible for marketing and business development for one of the largest and most lauded business to business agencies in Chicago. Full-service b-to-b marketing communications firm with offices in Chicago and Silicon Valley, whose clients included eBay, Careerbuilder, Google, Siemens and Dow Chemical. • Led overall agency marketing communications and business development efforts. • Counseled CEO on agency brand, strategic alliances and business issues. • Produced content for agency site, directed SEM/SEO, developed marketing/PR strategy.• Directed business intelligence on prospects, markets and competitors and developed initial client marketing strategy and developed innovative ways to communicate with prospects.• Championed client brand on new business presentations.Accomplishments➢ Directed RFP process—securing advancement in approximately 50%. ➢ Agency grew from 50 to 80 people during tenure and was named one of the “Top Three Midsize Agencies” in the country by BtoB magazine for three consecutive years.➢ Won BMA Tower Award for podcast and agency collateral piece.➢ Generated $3MM in new business in 3 years.

Moveo was the result of the rebrand of the former Davies, Pacheco and Murphy with its interactive group, IdeaCube. Increased agency revenue significantly over a four-year span.Wins included: Siemens, Zenith, Motorola, St. Francis Hospital, Resurrection Healthcare and Cancer Treatment Centers of America.technology, consumer and healthcare clients. • Secured new accounts in healthcare, technology, b-to-b, consumer and digital markets.• Led agency marcom program, including PR, DM and digital marketing.• Established research and targeting methodologies for new business and developed client marketing strategies.• Regularly worked with client senior management on account, strategy and business devel-opment issues.Accomplishments:• Significantly increased billings.• Created business development program from scratch, including SWOT and competitive analysis, prospect profiling and targeting. • Helped agency win first-ever designation as "Top Agency" by BtoB magazine.• Developed consistent opportunity pipeline• Generated regular new business meetings

IDEACUBE was the interactive division of Moveo Integrated Branding that focused on digital marketing, web development, video, motion graphics and online media. Client wins include Chicagoland Speedway, Littelfuse and Motorola.

Responsible for client brand strategy and planning, budgeting and project management activities for business-to-business, healthcare, technology and consumer accounts.• Marantz—Launched first flat-screen television and new home stereo through specialty retail channel.• St. Francis Hospital—Created award-winning print campaign highlighting innovative techniques and new service offerings.• Siebe Environmental Controls (now Invensys)—Launched building automation control system at leading industry trade show.• USR--developed positioning for consumer modem launch, sold through big box retailers.

Sold and managed accounts for boutique agency that focused on Hispanic marketing, retail, entertainment and healthcare markets.•Worked w/healthcare providers to develop advertising and media programs. • Strategic media plans allowed a retail client to advertise in five languages and rapidly open other locations.• Helped outpatient surgical center to enter Hispanic and African American markets, fueling expansion.• Developed and sold event and sports marketing packages.