• Direct and manage the in-house creative team (package design, web design, photography, videography and more)• Direct and manage domestic and international Social Media Teams (including content creation, editing, etc.)• Create and design product printing marketing materials (catalogs, signage, expo booth design and more)• Create and design retail packaging / artwork for developed and sourced products. • Amazon Vendor and Seller Central Marketing (A+ Content, Ads, and more)• Videography and Photo Re-touching• Create high quality mock-up packaging, displays, and more for sales team.• Assist in the development of the aesthetics and functionality of products before finalization. • Work directly with CEO on overall look and feel of the brand.• Proficient in Adobe Creative Suite.

• Create and design retail packaging / artwork for developed products. Proficient in Adobe Creative Suite.• Assist in the development of the aesthetics and functionality of products before finalization. • Source products, and work with overseas suppliers to finalize production.• Create and design product packaging, catalogs, magazine spreads, expo booth graphics, website aesthetics and more.• Create high quality mock-up packaging, displays, and more for sales team.• Product Photography - Shooting and editing products for digital platforms and print.• Social Media - creating content (video and photo) for all social platforms

• Represent Carson Optical at the following trade shows - SHOT Show-Las Vegas, PPAI-Las Vegas,Promotions East-Atlantic City, SURF Expo-Orlando, Motivation Show-Chicago.• Work with National Sales Managers and sell products to accounts including Office Depot,Amazon, Walmart, Scheels, Sportsman's Guide, Sky Mall, and more.• Develop and maintain product information sheets that include pricing, quantities,measurements, UPC codes, and packaging details.In charge of promotional item process including product selection customer art, imprinting andlead-times