Oversee campaign messaging strategy development, creative editorial operations, and client staff/volunteer training services for Snavely Associates, a national consulting firm that helps nonprofit institutions inspire and compel their major donors and broader constituencies, usually in the context of major fundraising campaigns.

Consultants in Association Philanthropy helps associations and professional societies align strategic and philanthropic goals, evaluate fundraising capacity, and reach donors and prospects with compelling new opportunities to give.

Provide comprehensive marketing and communications consulting for nonprofit organizations of all sizes and mission profiles. Help these organizations develop, meet and exceed their goals for brand visibility, constituent engagement and philanthropic revenue via services that include- Brand value proposition development- Philanthropic cases for support- Philanthropic communications strategy and execution- Content marketing strategy and execution- Product articulation and market introduction

Responsible for the success of all initiatives aimed at raising the Alliance’s national profile and influence and generating diverse and sustainable philanthropic revenue for this national network of more than 450 community-based human service organizations. Served in a new position integrating all external affairs and institutional advancement functions for the first time. Led a team of eight charged with grant writing and stewardship, individual and planned giving, corporate sponsorships, marketing, public and media relations, government relations communications, content development and graphic design. Developed institutional positioning and supervised marketing/communications planning and support (print, web, social media) for all Alliance operations including member relations, special events, public policy, network mobilization and a wide variety of program development teams. Bridged Alliance program staff and the funding community, working as interpretive intermediary to maximize the overlap between staff’s programmatic aspirations and the priorities of individual, foundation, corporate funders. Supervised all initiatives to align funding strategies, gauge feasibility, articulate case rationale, and identify/cultivate /solicit prospects for philanthropic support. Staffed the Alliance’s peer exchange group that is charged with elevating the external affairs capacities of Alliance network organizations.

As member of Advocate Charitable Foundation’s six-person executive team, hold broad responsibility for enhancing the culture of philanthropy system-wide and for leading the design and implementation of individual hospital campaigns. Interface with system and hospital executives to track hospital strategic plans, monitor their progress through system capital budgeting process, evaluate their potential to anchor fund-raising campaigns, and continually update projections for campaign activity across the system. Develop standard planning template and lead its adaptation for each campaigning hospital, providing structure, managing consultants and transmitting best practices from site to site. Help select the array of funding opportunities to be featured in each campaign; articulate their philanthropic rationale with strategic marketing materials that convey the hospital’s strategic vision and its relevance for community constituents. Develop campaign timelines and solicitation targets, conduct tactical management of staff and volunteers. Educate executive, governance and volunteer leaders concerning in the system’s evolving approach to campaigns. In 2009, led comprehensive strategic planning process involving all Foundation staff, aimed at doubling average annual philanthropy by 2020.

Researched, created and articulated first-ever philanthropic positioning for Chicago area's largest healthcare provider. In support of institution's $134 million comprehensive capital campaign, formulated and implemented all-inclusive communications plan including campaign identity, case statement, campaign solicitation materials, marketing and training videos, campaign-supportive donor magazine, website and other vehicles. Led communications team in reformulating donor magazine, developing more effective foundation website, developing innovative solicitation training materials for staff and volunteers, and implementing tactics to raise awareness of and support for philanthropy among physicians and other associates. Achieved a new level of collaboration between foundation and Advocate corporate marketing department, resulting in more regular exposure in associate newsletter and a new foundation publication vehicle distributed as a companion to Advocate's annual report.

Marketing communications/branding consulting firm serving non-profit institutions. Developed institutional positioning and branding strategies that integrated philanthropic and marketing objectives and achieved coordinated information streams for all audiences. Implemented message development and marketing planning programs, conducted communications audits, managed projects and mentored senior writing/design/production teams. Conceived, researched and wrote philanthropic and marketing communications pieces, including case statements, campaign brochures, solicitations, annual reports, video scripts, view books, press releases. Managed client relationships with increasing responsibility for integrating full range of services on client's behalf, including research, public relations, editorial, design, and production. Voluntarily took significant responsibility for firm’s staff development functions.

Developed and implemented strategic public and media relations, crisis management and media training services for corporations and nonprofit organizations.

Provided services including writing case statements and other philanthropic communications, feasibility studies, prospect research and campaign counsel. Managed marketing function of 12-consultant firm.