Public Affairs Specialist
CurrentIn my work at the state educators union, I wear many hats and perform various duties, all of which surround providing communications expertise for leaders and members of Education Minnesota in public and media relations, media and message training, crisis communications, advertising, recognition programs, writing and more.Specifically, my duties include:Developing consistent messaging that aligns with Education Minnesota’s core principles for leaders, staff and members of the union.Assisting local unions with message development, strategy, media relations and crisis communications.Organizing and managing the Minnesota Teacher of the Year program, the state's most prestigious and enduring educator recognition program.Managing Education Minnesota's $1.4 million-annual advertising program, which includes selecting and working with a creative agency to produce television, print, social media ads and sponsored programming across several media.