Led a repositioning of Yesware within the highly competitive sales engagement category. During tenure, rebuilt the marketing team from the ground up, introduced new messaging, website, and visual branding, and instrumented new measurement and analytics to develop a truer understanding of the acquisition and conversion funnel for Yesware's self-service customers.

Global marketing leader responsible for delivering on monthly, quarterly, and annual pipeline build, bookings, revenue, and EBITDA targets for Bullhorn’s diverse line of SaaS recruitment solutions. Led a team of ~45 marketers and BDRs/SDRs across 4 offices (Boston, London, Rotterdam, Sydney) to develop and implement go-to-market efforts across three distinct size segments (start-up, mid-market, and enterprise) and a multitude of regions/countries. Revenue grew 7x during tenure, paired with two successful exits into PE (Vista Equity Partners and Insight Venture Partners).Oversaw demand gen, marketing operations, customer marketing, content marketing, and biz dev. Team originated 40%-70% of Bullhorn’s net new bookings YoY for 6 straight years, with SMB origination ranging from 65%-85%. Helped grow Bullhorn's customer base to 10K companies and over 100,000 users worldwide.Served as the marketing lead across the majority of competitive and add-on acquisitions and integrations (10 total) during tenure.For Bullhorn Reach business, was responsible for maximizing the growth and spread of user registration, driving product usage, and monetizing the free, registered user base through e-commerce upsell. Generated over 300K registered users for Reach in 2.5 years, generating recurring revenue of $1MM annually.

Led Artfact's (now Invaluable’s) marketing department, growing it from 2 employees to 7 employees in under 3 years in support of Artfact's live auction bidding marketplace and subscription services businesses. Owned all B2C and B2B marketing initiatives and grew Artfact's user base by 100% during tenure, achieving 40-50% annualized revenue growth through the expansion of the e-commerce marketplace and through support of its subscription products (27 subscription editions) across 3 web properties (Artfact.com, Invaluable.com, and AuctionZip.com). Owned branding, messaging, user (bidder) acquisition and retention, auctioneer acquisition and retention, SEO, SEM, social media marketing, marketing analytics, email marketing and PR. Jointly managed all new product initiatives and managed the customer support team (6 additional direct reports) during part of tenure. Helped secure Series A investment from two Boston-based VCs and helped integrate AuctionZip.com into the Artfact family, post-acquisition.

Developed consumer insight plans and contact strategy recommendations to clients in four primary verticals (healthcare, financial services, information technology, and life sciences). Focused on interactive marketing and media, direct marketing, Web 2.0, strategy, research, analytics, measurement, media buying & planning, search engine marketing, campaign development and implementation. Helped launch and build the Contact Planning function at P+s.

Marketing strategy consultant, focused on customer loyalty and marketing program analysis project at XM Satellite Radio for 6 months.

Managed online shopping relationships with Yahoo, MSN and AOL. Ran all online advertising initiatives as well as affiliate marketing program. Conducted incrementality testing across all online programs.