Douglas Baker Email and Phone Number
Douglas Baker work email
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Douglas Baker personal email
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►ON THE JOB I am someone who brings the mission and vision of a company to life visually through written and digital mediums. I direct organization’s marketing strategy by generating content, leveraging specials, and placing emphasis on individual interactions in high touch point digital spaces. By utilizing organic reach and paid ads, I deliver a conversational approach to organization’s digital presence. I am relied on to provide leadership and crisis strategic communications while managing the overall brand/voice and integrated communications of the organization via marketing, advertising, public relations, media relations, and brand management. ►HOW I MAKE AN IMPACT Creating an active and responsive presence on social media. Guiding teams on best practices in effective use of digital tools to engage audiences. Designing and implementing strategies for digital audience growth. Developing web, mobile, and social media content to increase audience and engagement. Analyzing and reporting on digital content metrics to inform strategy. ►SELECTED CONTRIBUTIONS Built contact list of 90,000+ through institution of marketing practices to increase the collection of first party data. Organically grew Facebook followers to 23,000 and Instagram followers to 4300. Facilitated 11% Year-over-Year (YoY) sales increases through creation and launch of quarterly marketing campaigns. Collaborated with locations on promotions to develop targeted, locally relevant concepts. ►ABOUT ME Digital Marketing Director delivering a proven record for business growth through strategic promotion. Collaborative champion and leader adept at engaging stakeholders in conception, creation, and implementation of results-producing efforts. Adaptable, resourceful, and experienced. ►WHAT I’M KNOWN FOR AT WORK People always say that I am willing to lend a hand or help. I am honest, loyal, and dependable, and my team knows that I don’t over promise and under deliver. I am candid about what I can accomplish and always follow through if I take on a project.
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Marketing And Technology SpecialistCentennial Hospitality GroupWindsor, Co, Us
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Owner & Co-FounderMcluhan Digital Nov 2023 - PresentAccess your audience by delivering the right message on the right medium.
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Owner & FounderBaker Creates Apr 2023 - PresentWe are a fractional marketing company that helps empower the hospitality industry with big brand technology and toolkits. Our core services: Website Design and DevelopmentIn the digital age, a strong online presence is essential. I oversee website design and development, ensuring our clients receive captivating, user-friendly websites that engage their target audience. Our responsive designs enhance customer experiences, driving higher engagement and conversion rates.Online Ordering Our online ordering solutions streamline operations and provide customers with a convenient way to place orders. Optimized for mobile devices, our platforms ensure a seamless ordering process, boosting revenue and satisfaction.Guest Engagement and Loyalty ProgramsBuilding lasting customer relationships is crucial. I lead the development of tailored loyalty programs that retain customers and gather data for personalized marketing, creating memorable experiences beyond transactions.Food PhotographyVisual appeal is pivotal in hospitality. Our skilled food photographers capture the essence of culinary creations, enhancing menu presentation both online and offline.Social Media ManagementI craft and execute comprehensive social media strategies that showcase our clients' unique offerings, engage audiences, and drive more foot traffic and online orders.Graphic Design and BrandingA strong brand identity sets our clients apart. I oversee the creation of compelling visual identities that resonate with the target demographic, conveying their brand story effectively.#HospitalityMarketing #DigitalMarketing #CustomerEngagement #GraphicDesign #WebDevelopment #OnlineOrdering #LoyaltyPrograms #FoodPhotography #SocialMediaManagement
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Director Of MarketingCentennial Hospitality Group Aug 2020 - Jul 2023Greeley, Colorado, UsOversee full-scope creative direction, digital marketing, guest experience, ad development, content development, and execution for multi-brand group of 13 restaurants (Wing Shack, Sexy Sammies Chicken Sandwiches & Tenders, Luna's Tacos & Tequila, and The Centennial Public House) in northern Colorado and southern Wyoming generating $21+ million annually. Head social media and web management, email marketing and ad campaigns, graphic design, copy writing, internal communications (memos, employee engagement content, business identity), external communications (mass media PRs, infographics, FAQ's, templates for guest inquiries), networking, outbound promotions, and training. Monitor, track, and report on digital and consumer analytics. Advanced aggregate revenue growth from by 32% from 2019 to 2023, plus raised 1st year new restaurant total check count by 18%, via marketing best practices. Achieved loyalty activations and text / email club membership of 1000+ in 6 months. Created and instituted marketing for opening of 2 restaurants. Worked cross departmentally to implement marketing strategy comprised of online and offline activations. Oversaw packaging, merchandise, and promotional giveaway branding. Devised grand opening specials and events and leveraged 1st- and 3rd party data to engage and inform active shoppers. Built contact list of 100,000+ through institution of marketing practices to increase the collection of first party data. Expanded client base via SEO, SEM, and paid media. Created content and built marketing automation programs utilizing email, SMS / MMS, and Push to keep client base active and engaged.
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Director Of BrandWing Shack Enterprises Sep 2013 - Aug 2020Northern Colorado And Southern Wyoming, UsDirect digital and traditional marketing for multi-state, 9-unit restaurant group. Drive social media management, web development, email marketing, ad campaign creation and management, multimedia ad buys, graphic design, copywriting, press relations, communications, networking, outbound promotions, training, and leadership. Monitor and track digital and consumer analytics. Selected Achievements: Championed and led move to online ordering platform providing improved guest journey insights. Upgrade informs creative decisions and targeted ad spends via tracking of conversion and abandon rates, promotional code redemption, attribution, etc. Created content for myriad digital channels, including Facebook, Instagram, blog, and web content, etc. Grew user engagement via addition of digital marketing automation and programmatic ad display based on profiles. Over 8-year time span, facilitated revenue growth of 50.62%, increased average ticket spend by 11.1%, and raised total ticket count by 46.33%. Raised individual location participation in, and consistency with promotions, via launch of internal network showcasing important dates and upcoming initiatives. Reduced marketing costs and ensured all restaurants were provided adequate marketing material via creation of a centralized location to receive and distribute coupons, menus, banners, uniforms, etc. -
Communications ConsultantConstant Contact May 2010 - Jun 2013Waltham, Ma, UsConsulted with small businesses on marketing strategies to achieve growth through application of SaaS technologies. Coached and advised clients on evolving communication models, including e-mail and social media marketing. Grew contact lists for prospective and current customers. Created qualified leads and reports in Salesforce.com CRM. Developed sales initiatives and trained incoming sales staff. Selected Achievements: Attained top 15% ranking within sales organization throughout tenure of employment. Consistently exceeded monthly revenue and gross unit targets. -
Sales AssociateCbeyond Jun 2009 - Dec 2009Atlanta, Ga, UsSold TI, VOIP, and Cloud services to small business. Built referral partners and established contacts for potential clients. Trained new hires in understanding intricacies of job duties. Educated clients regarding network set-up, T-1 internet connections, VOIP, and mobile workforce. Generated leads by working with existing clients. -
Inbound Sales RepresentativePrc, Llc Jul 2008 - May 2009
Douglas Baker Skills
Douglas Baker Education Details
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University Of Northern ColoradoEnglish
Frequently Asked Questions about Douglas Baker
What company does Douglas Baker work for?
Douglas Baker works for Centennial Hospitality Group
What is Douglas Baker's role at the current company?
Douglas Baker's current role is Marketing and Technology Specialist.
What is Douglas Baker's email address?
Douglas Baker's email address is db****@****ngs.com
What schools did Douglas Baker attend?
Douglas Baker attended University Of Northern Colorado.
What skills is Douglas Baker known for?
Douglas Baker has skills like Social Media Marketing, Marketing, Leadership, Social Media, Sales, Public Relations, Customer Service, Email Marketing, Social Networking, B2b, Marketing Strategy, Online Marketing.
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