Douglas Baker Email & Phone Number

Windsor, Co, Us

Access your audience by delivering the right message on the right medium.

We are a fractional marketing company that helps empower the hospitality industry with big brand technology and toolkits. Our core services: Website Design and DevelopmentIn the digital age, a strong online presence is essential. I oversee website design and development, ensuring our clients receive captivating, user-friendly websites that engage their target audience. Our responsive designs enhance customer experiences, driving higher engagement and conversion rates.Online Ordering Our online ordering solutions streamline operations and provide customers with a convenient way to place orders. Optimized for mobile devices, our platforms ensure a seamless ordering process, boosting revenue and satisfaction.Guest Engagement and Loyalty ProgramsBuilding lasting customer relationships is crucial. I lead the development of tailored loyalty programs that retain customers and gather data for personalized marketing, creating memorable experiences beyond transactions.Food PhotographyVisual appeal is pivotal in hospitality. Our skilled food photographers capture the essence of culinary creations, enhancing menu presentation both online and offline.Social Media ManagementI craft and execute comprehensive social media strategies that showcase our clients' unique offerings, engage audiences, and drive more foot traffic and online orders.Graphic Design and BrandingA strong brand identity sets our clients apart. I oversee the creation of compelling visual identities that resonate with the target demographic, conveying their brand story effectively.#HospitalityMarketing #DigitalMarketing #CustomerEngagement #GraphicDesign #WebDevelopment #OnlineOrdering #LoyaltyPrograms #FoodPhotography #SocialMediaManagement

Greeley, Colorado, Us

Oversee full-scope creative direction, digital marketing, guest experience, ad development, content development, and execution for multi-brand group of 13 restaurants (Wing Shack, Sexy Sammies Chicken Sandwiches & Tenders, Luna's Tacos & Tequila, and The Centennial Public House) in northern Colorado and southern Wyoming generating $21+ million annually. Head social media and web management, email marketing and ad campaigns, graphic design, copy writing, internal communications (memos, employee engagement content, business identity), external communications (mass media PRs, infographics, FAQ's, templates for guest inquiries), networking, outbound promotions, and training. Monitor, track, and report on digital and consumer analytics. Advanced aggregate revenue growth from by 32% from 2019 to 2023, plus raised 1st year new restaurant total check count by 18%, via marketing best practices. Achieved loyalty activations and text / email club membership of 1000+ in 6 months. Created and instituted marketing for opening of 2 restaurants. Worked cross departmentally to implement marketing strategy comprised of online and offline activations. Oversaw packaging, merchandise, and promotional giveaway branding. Devised grand opening specials and events and leveraged 1st- and 3rd party data to engage and inform active shoppers. Built contact list of 100,000+ through institution of marketing practices to increase the collection of first party data. Expanded client base via SEO, SEM, and paid media. Created content and built marketing automation programs utilizing email, SMS / MMS, and Push to keep client base active and engaged.

Northern Colorado And Southern Wyoming, Us

Direct digital and traditional marketing for multi-state, 9-unit restaurant group. Drive social media management, web development, email marketing, ad campaign creation and management, multimedia ad buys, graphic design, copywriting, press relations, communications, networking, outbound promotions, training, and leadership. Monitor and track digital and consumer analytics. Selected Achievements: Championed and led move to online ordering platform providing improved guest journey insights. Upgrade informs creative decisions and targeted ad spends via tracking of conversion and abandon rates, promotional code redemption, attribution, etc. Created content for myriad digital channels, including Facebook, Instagram, blog, and web content, etc. Grew user engagement via addition of digital marketing automation and programmatic ad display based on profiles. Over 8-year time span, facilitated revenue growth of 50.62%, increased average ticket spend by 11.1%, and raised total ticket count by 46.33%. Raised individual location participation in, and consistency with promotions, via launch of internal network showcasing important dates and upcoming initiatives. Reduced marketing costs and ensured all restaurants were provided adequate marketing material via creation of a centralized location to receive and distribute coupons, menus, banners, uniforms, etc.

Waltham, Ma, Us

Consulted with small businesses on marketing strategies to achieve growth through application of SaaS technologies. Coached and advised clients on evolving communication models, including e-mail and social media marketing. Grew contact lists for prospective and current customers. Created qualified leads and reports in Salesforce.com CRM. Developed sales initiatives and trained incoming sales staff. Selected Achievements: Attained top 15% ranking within sales organization throughout tenure of employment. Consistently exceeded monthly revenue and gross unit targets.

Atlanta, Ga, Us

Sold TI, VOIP, and Cloud services to small business. Built referral partners and established contacts for potential clients. Trained new hires in understanding intricacies of job duties. Educated clients regarding network set-up, T-1 internet connections, VOIP, and mobile workforce. Generated leads by working with existing clients.