ASCAP - Consultant / Mobile App LeadThe American Society of Composers, Authors and Publishers is the largest and most influential Performance Rights Organizations.The Messenger - Consultant on Web UX Designed the Gallery flow, sections, minimized nav, ongoingSideTrip Media - Consultant for various clients mostly UX Design and Mobile Product Strategy

Head up Product, Design & UX for Kiswe, a digital and mobile app startup embarking on a new social, mobile, video experience with interactive concerts and sporting events.Designed and built the entire digital livestream experience with multiview and fan engagement. Broke multiple world records for paid livestream events for concerts with BTS.

Head of Product at one of the largest and most popular Mobile App portfolios in the world with over 30 apps, 200 million Unique users and 1 million subscribers.Managed a product and UX team of 15 and helped increase revenue from $45mm in 2017 to $120mm in 2018.

ASCAP was my primary client. The American Society of Composers, Authors and Publishers is the largest and most influential Performance Rights Organization. Was brought on board for a Product Consulting engagement to help revamp a number of enterprise systems in need of UX, UI and Technical overhaul. Helped develop strategies for various pivots and growth opportunities the organization was planning for 2017 and 2018.

Was put in place to build out the product and design teams in Scottsdale, AZ while also rebuilding key CMS tools and embarking on a full redesign and rebranding of their flagship web property Sheknows.com for mobile web as well as mobile app development.Collaborated closely with technical leads in replacing years of technical debt and moving to new modern frameworks, systems and business analysis tools through agile process methodologies.Was deeply involved during the due diligence process in the Fall of 2014 when we acquired theStyleCaster brands and the BlogHer network. Also led integration efforts in combining productteams, processes, tools and technical IP.Led Product Strategy for the company as well as led Ad Performance and Search EngineOptimization. Helped increase revenue from $50m to $75m in 16 months through a variety ofprogrammatic and display ad strategies and significant uptick in pageviews.Introduced several innovative ad products and rolled out a number of mobile first, Responsivedesign solutions for a number of their digital properties.

Billboard - VP of ProductRan the digital team at Billboard and was brought on to execute a comprehensive re-platform /redesign of the leading chart destination Billboard.com which relaunched January 2013.Built the 2013 Billboard Music Awards site that broke all time records for traffic and integratedmarketing revenue.Developed a number of mobile initiatives as well as a new chart system that queries and analyzes an individual’s Open Graph data to generate personalized playlists. Also designed a companion viewing Tablet App for the Billboard Music Awards.Spearheaded a partnership with Twitter in developing a new, innovative Music Chart called the“Trending 140” which tracks the acceleration of song mentions in real time.Adweek - GM, DigitalHeaded up the digital division for Adweek. Working with Edit and Sales, ran all production,product development, traffic building, marketing and monetization of the digital properties.Highlights: Re-launched/Re-branded website and magazine as well as new backend systems and CMS. Within a few months after the launch in May of ‘11, unique users were up 70% and page views were up over 100% via new social strategies, SEO and partnerships. Implemented a portfolio database and conceived of a digital stunt called the Talent 100. Built Facebook Social Reader and multiple Mobile App initiatives for Sales. Introduced InDesign workflow through Adobe’s DPS to produce weekly interactive issues for the iPad.

Makers of the SlingBoxProduct lead for Sling.com, integrating Slingbox viewing with premium, on-demand video content by building a new web-based Slingplayer. Managed Editorial, Product and Production teams in an effort to create new online television experiences. Highlights: Implemented new product development process, built next-gen TV Listing Web Application with personalization, developed innovative UI for Web Based SlingPlayer app creating one of the first, web-based, seamless Live TV/On-Demand viewing experience, full design and build out of Sling.com.

VP of Product Strategy - Rhapsody America - Aug 2007 to Feb 2008Led integration efforts across MTV Network brands and managed New York product management, production and design teams. Also served as lead product strategist developing digital music innovations and methods for promoting the Rhapsody Music Service. Highlights: In the transition from MTV to the new venture Rhapsody America, championed and helped legal/M&A execute agreement for joint venture between MTV Networks and Real Networks called Rhapsody America where by, MTVN received half ownership of the Rhapsody business in conjunction with a $200M Advertising spend.During my 8 years at MTV Networks managed teams of 25+ addressing all manners of digital media, Product Management and User Experience. Created engaging, entertainment applications and new media experiences through interface design, site architecture, game design, Mobile Product Development, ad/sponsorship integration, social media, research & development.VP of Product Development - Digital Music - June 2004 to Aug 2007Spearheaded MTV Networks’ new subscription digital music initiative. Developed desktop media management application with integrated digital music service called URGE which launched May, 2006.Highlights: Integrated URGE into the Windows Media Player 11, developed an innovative ‘word wheel’ approach for searching and organizing catalogs of 200,000 artists. We had 70k subscribers in 60 days and our service was on a million desktops. The CNET review stated: "It's a pleasure to use the service to discover new music, thanks to its gorgeous graphical interface" and the "Automix" feature was lauded by PC Magazine in the November '06 review stating; 'Urge stomps iTunes in the discover-new-music department.' The Music Recommendation Engine I built is still in use by MTV today.Director of Product Development - MTV.com - MTVNews.com - May 2000 to June 2004