Doug Forinash Email & Phone Number

United States

United States

tech2local is a marketing and business service provider specializing in content marketing for small to mid-sized businesses. We began with the vision of democratizing the highly effective digital marketing strategies used by industry leaders by making them accessible to small to mid-sized businesses. We are problem solvers and serve our clients as a.

California, United States

Focused on identifying and cultivating key partnerships to drive the company's growth and market expansion. I actively seek out new product-market opportunities, leveraging strategic alliances to enhance our software offerings and reach new customer segments.

New York, United States

• Responsible for fintech GTM planning and national launch campaign of Cached smartphone application.
• Led B2C product marketing initiatives ex. user onboarding journey emails, sales enablement materials, press releases, sales emails, etc

New York, United States

• Led fintech B2C product marketing initiatives for e-commerce experience
• Managed two growth focused website redesigns for both B2C and B2B
• Managed and produced B2B content marketing efforts ex. blog posts, podcast, sales email writing, etc.
• Responsible for B2B sales enablement efforts ex. defining sales journey, writing sales emails, one-pagers, sales enablement materials, etc.

New York, United States

• Led fintech product initiatives for e-commerce flow specifically for vehicle financing, user experience, payment collection, and value-added products (VSP, GAP, etc).
• Led financing and value-added product strategy including e-commerce customer experience, product offering, and lender development to increase financing conversion.
• Partnered with design, engineering, sales, marketing, and other stakeholders to generate e-commerce improvements, define roadmap, and ideate on new tactics / strategies.
• Managed external lender and referral source relationships to increase product adoption and drive sales revenue.

United States

TenCarmandments.com is the ultimate unbiased used car buying resource for used car shoppers. We focus on educating car shoppers with the information necessary to be able to identify high-quality used vehicles and set themselves up for longterm success. With 20+ years of experience, we've identified the top 10 most important aspects consumers should.

Washington, District Of Columbia, United States

• Led fintech go-to-market strategy, planning, and execution of new B2C product pipeline including value proposition, branding, messaging, personas, audience, campaign strategy, and more for automotive loan products.
• Led GTM creative strategy, legal/compliance, copy development, and sales enablement collateral on new lending (financial) product launches.
• Served as the automotive industry and lending industry subject matter expert for the greater marketing/product team and worked cross-functionally to help inform company decisions with data.
• Managed external referral partner relationships, digital user experience, and message testing.

Austin, Texas Metropolitan Area

• Directly responsible for the program design and customer journey of multi-channel B2B & B2C fintech marketing programs to a network of 3 million Salesforce Marketing Cloud customers.
• Led go-to-market strategy, planning, and execution of B2B & B2C new product pipeline (ex. Auto Loan, Personal Loan, Credit Card).
• Partnered cross-functionally with marketing enablement/engineering, product, creative, and salesenablement to bring seven new revenue-driving marketing programs to life.
• Served as financial services and lending industry SME by conducting extensive market/consumer research and leading internal company presentations on credit, lending, FICO scoring, and more.
• Designed the lifecycle marketing customer journey that deploys email, SMS, digital display, and landing page tactics to increase cross-sell conversions into the existing customer-base.
• Managed Kasasa’s external referral partners (ex. LendingTree) and agency relationships to bring new products to market and speed-up adoption cycle.

Austin, Texas, United States

Designed, built, and filed a patent for a used vehicle pre-purchase inspection smartphone app that would allow any consumer regardless of prior automobile knowledge to properly assess the condition of a used vehicle they're interested in purchasing by following a step-by-step process on their smartphone. Used vehicle prices are at all-time highs which.

Austin, Texas, United States

• Built a widely recognized brand name for the hobby industry.
• Developed an engaging online and social media content strategy targeted at enthusiasts to grow the brand on Instagram from zero followers in 2015 to 62,000 in 2021.
• Built a quality-first content strategy that generated over 1,000,000 organic video views per month.
• Partnered with industry manufacturers to build co-branded B2B marketing programs.
• Ideated, filmed, and edited over 450 video clips for distribution on social platforms.
• Built and managed the brand's e-commerce online store to convert social interactions into merch sales.

• Managed a portfolio of B2B customer relationships (ABM Account Based Marketing) with the intention of creating marketing opportunities, improving revenue, and efficiencies
• Ideated, designed, and implemented B2B marketing campaigns for new and existing products to increase revenue and drive product awareness.
• Worked with vendor relationships to increase backend funding revenue through implementation of new operational strategies.

Murrieta, CA

• Managed three SaaS content marketing platforms with annual sales revenue of $750,000+ each.
• Developed B2B & B2C content marketing strategy, planning, and execution by identifying andresearching target customers and competition to properly position products in market.
• Managed social media content strategy and grew social account network to over 600,000 followers.
• Created marketing budget and managed in-house copywriter team along with external contributors.

• Managed a territory of 100+ businesses and three branches with annual revenues of <$3 million.
• Established and maintained relationships with business owners to increase small business lendingpipeline, improve profitability, educate customers on financial products, generate business loanrevenue, and ensure.
• Led and coached branch staff on business lending products and branch marketing programs.

• Graduated from Union Bank’s Small Business Sales Manager Training Program.
• Managed a portfolio of B2C & B2B customers to increase loan volume and new account sales.

Orange County, California Area

• Identified B2B partnership opportunities and built relationships with over 100+ businesses in portfolio to increase product adoption and drive revenue.
• Managed all aspects of in-person marketing activation strategy at trade shows, corporate events, and company-hosted racing events.
• Planned, designed, and implemented marketing tactics (ex. referral program, lifecycle marketing campaign, out of home / billboards, ABM Account Based Marketing) to increase awareness and drive revenue.