Uniquely savvy marketer of innovative products/services. Writer, speaker, consultant. Over 30 years taking innovative products to market, Doug Garnett finds low ROI on innovation investment is far too often the unacknowledged result of marketing failure - failures that should have been avoided. Doug is the president of Protonik, LLC - an innovation consultancy. Prior to founding Protonik, he was founder and CEO of TV ad agency Atomic Direct. Atomic leveraged TV across all ranges of broadcast, cable, web, in-store, and direct mail video. Atomic’s work covered a wide range of industries but has a specialty in home, hardware and automotive products. Atomic's campaigns established incredible benchmarks for introducing innovative products - driving as many as 2.4M units of brand new products through retail in 2 months.In addition, Doug is a member of the RetailWire Braintrust, an advisory board member for BWG, and a 2018 Quora Top Writer. He spent 12 years as an adjunct professor of general advertising at Portland State University. He writes and speaks regularly to share his vision of how brand clients and retailers can leverage the power of innovative products. He is a member of the Response Magazine advisory board, author of the book "Building Brands with Direct Response Television," and can be followed on Twitter @AtomicAdMan.Doug's experience with innovation started at aerospace giant General Dynamics where he worked on the Atlas-Centaur launch vehicles, the Space Shuttle, and the Tomahawk Cruise Missile program. He shifted to marketing while selling supercomputers before finding his true home — marketing and advertising consumer products at retail and online. Through his career, clients have included Lowe’s Home Improvement Stores (esp. Kobalt Tools), Rubbermaid, AT&T, DisneyMobile, AAA of California, Professional Tool Manufacturing (Drill Doctor), Kreg Tools, P&G, Apple Computer, Sears, Braun, DuPont (Teflon, Stainmaster), and Hamilton Beach.