Adding responsibility for Smartsheet, Intercom, ContentSquare, CA Technologies, Cisco, Sierra Wireless, RingCentral, Pogo, LinkedIn, and other clients.

Responsible for managing, developing, and implementing creative thinking for clients including Juniper Networks, Polycom, IBM Cloud, and others. This includes creating and leading teams in producing digital, traditional, social, and web site messages and content.

Creative lead on strategy and development of integrated advertising campaigns for iShares, Yammer, Google, and Cathay Pacific Airways accounts, as well as new business efforts in San Francisco.

Lead the development of advertising and relationship marketing on the iShares business. This includes creating concepts and copy for broadcast, print, digital, email and direct mail; supervising multiple teams and external resources.

Helped to manage creative for Microsoft Server & Tools division, which included creating campaigns directed to the IT audience. Broke down complex product offerings into simple, powerful and emotional ad messages to appear in print, banners, sites, and streaming video. Contributed to 5 straight years of profitability as a prime growth engine for Microsoft. Met all growth metrics. Learned the nuances of speaking to senior IT and software developers.Managed creative for California Grapes. Helped to reposition grapes as a healthy snack alternative to junk food. Created successful advertising that appeared in print, outdoor, and TV across three growing seasons.Created advertising campaign that repositioned Applied Materials from a large, faceless manufacturer of chip-making equipment to a home for born innovators.Created Best-in-Show Addy winning spot for MSN Finance.

Led creative development for the Microsoft MSN web portal and properties; Microsoft PC games; Microsoft hardware; and home software properties—including Microsoft Encarta and Home Office. Worked with account planning to develop advertising strategies; managed four internal teams; and served as core team member in client presentations.

Developed advertising and direct mail for Apple Computer, Novell, Macromedia (now Adobe), and Working Assets Long Distance, among others. Managed two internal teams and freelance resources.

Worked as a freelance copywriter on my own accounts and for advertising agencies, including Goodby, Silverstein & Partners, Highway One, McCann-Erickson, Anderson & Lembke, and others.

Created advertising and RM for technology clients including Creative Labs, TOPS (now Novell), adaptec, and over 30 other companies.

Developed smart, effective creative materials to drive circulation of PC World and Macworld magazines.