Alexis Dougherty Email & Phone Number

California, United States

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

• Built and led a team of six marketing, operations and solutions managers responsible for a full-funnel approach to conversion and post-acquisition lifecycle. Worked on a fast-paced, high-growth line of business.
• Generated 106% increase in productivity by identifying gaps, building a team and implementing process improvements, templatization, automation and operationalizing integrated campaigns.
• Collaborated with sales, performance and sales operations to build the end-to-end funnel, finding leads, nurturing them and delivering a high-quality pipeline for sales across SMB, MM and ENT segments.
• Decreased sales cycle times by 35%.
• Saved thousands of operations and sales hours through automation.
• Lowered the cost of acquisition and shortened the sales cycle by using behavioral, firmographic and demographic data in Marketo to direct retargeting.

Emeryville, CA, US

• Owned lifecycle marketing and experimentation calendars and developed segmented and targeted offers to drive RFM metrics. Managed the email team for the entire business, including loyalty, web, CPG, and retail.
• Led team efforts to bring a new app and a new loyalty program with an updated value proposition to market.
• Drove +96% growth in total membership during early acquisition efforts.
• Increased in comp sales +1% through higher check and incremental trips.
• Boosted penetration +10% and YOY growth in enrollments +176%.

San Francisco, CA, US

• Managed cross-functional efforts to relaunch the credit card program. Managed vendor relationships with new issuing bank, Alliance Data, and network partner, Visa.
• Spearheaded end-to-end management of vital programs to drive acquisition, credit sales, frequency, lift over certificate value, redemption [FY 16 issued 446k valued at $5M, driving $33M in sales], AOS, resulting in.
• Worked with cross-brand partners to launch a beta version of the new multi-tender loyalty program, The Key.
• Owned credit and email program reporting and analytics, working with large data sets to monitor program performance to inform marketing investment decisions, overseeing a $4M launch marketing budget.

Chicago-based corporate law-firm specializing in Environmental Law and litigation.Process improvements and technology implementation to scale discovery asset management

Boston, MA, US

National non-profit organization that runs campaigns for leading environmental & public interest organizations.Managed a large campaign staff to activate citizens to vote, donate or other direct action guided by voter data.

Washington, District Of Columbia, US

Social and economic development abroad through technical assistance, while promoting mutual understanding between Americans and populations served.Wrote grant proposals, trained staff and coordinated international donors winning €750,000 in funds from high-level international development organizations and governments.

Master Of Business Administration (Mba), Finance

Bachelor Of Science (Bs), Economics