Providing strategic primary and secondary research support to the ultrasound business unit, while ensuring that a strong voice of the customer is put at the heart of proposition development, launch and on-going performance management and opportunity identification.

Strategic market intelligence, customer & employee experience (CX & EX) insights consultancy, providing Research-As-A-Service (RAAS) for small base of Fortune 1000 clients.➤ Industry Coverage: Financial services (especially insurance); information technology; consumer packaged goods; scientific instruments & medical devices.➤ Consulting Services (guided by Agile Project Management best practices): Market intelligence platform architecting; enterprise competitive intelligence program implementation; KPI dashboard creation utilizing Tableau; and in-person and virtual qualitative focus group moderation and workshop facilitation.➤ Research Design/Methodology Expertise: Win-loss analysis; Voice-of-Customer (VOC) research including various Net Promoter Scoring modes (rNPS, tNPS and eNPS); survey design and administration; competitor benchmarking; customer persona creation and journey mapping; market entry assessments; new product exploration/white space definition; competitor response forecasting; and pre-M&A due diligence (including Cyber Security posture assessment).➤ Partial client list (and respective industries): ✓ Flosum (Salesforce orchestration) ✓ Dispersol Technologies (bio/pharma) ✓ Azenta Life Sciences (genomics)

Performed a variety of strategic market research studies, competitive intelligence analyses, and program implementations for this leading international life sciences company focused on the development of scientific analytical instruments and laboratory SaaS offerings. Focus areas: New product development, corporate development (preliminary M&A due diligence), demand generation and digital transformation.

Business research agency offering market insights support for a select group of companies in the following industries: Information technology, financial services and medical devices. ➤ Partial client list (and respective industries): ✓ Akamai Technologies (high tech) ✓ State Street Corporation (banking) ✓ Smith & Nephew Endoscopy (medical devices)

Led cross-functional project teams and managed key external research vendor relationships while producing strategic market insights for this Fortune 500 commercial property insurance company.

Conducted client-commissioned strategic research studies for this pioneering consultancy in the field of competitive intelligence. Industries of focus included: High-technology, financial services, and power utilities. ➤ Key accomplishment: Retained as preferred freelance consultant assigned to critical projects throughout my tenure due to consistent quality of my work.

Facilitated client focus groups to identify business requirements, test concepts and build consensus around eCommerce website development for this top technology consulting firm. Also, leveraged research skills by providing investor relations team with discussion points about competitive landscape for quarterly earnings conference calls. Key accomplishment: Supported sales pursuit teams that generated new business revenue in excess of $11 million.