Doug Houvener Email & Phone Number

Phoenix, Az, Us

I'm a firm believer in having passions that enrich your daily life, but allow you to escape from the day to day—I've been fortunate to maintain a small side hustle doing design work on the side.• Branding & logo design• Advertising & collateral design• Website & landing page design• Marketing & sales copywriting• Marketing & sales strategy consulting

Phoenix, Arizona, Us

Responsible for marketing strategy, branding, and demand generation for a $100M/yr business:• Led a multidisciplinary team specializing in digital marketing, event production, content creation, social media, email, and e-commerce.• Drove a 6.7% increase in auction revenue within the first year across a diverse array of auction formats.• Led the GTM strategy for the Pristine Live platform, a brand-new live shopping product exclusive to our website, driving adoption by 10x from launch in April (3k users) to July (31k users).• Launched our premium product, Pristine Elite, with a multi-channel campaign driving $2.8M in revenue in the program's first year.• Reignited our e-commerce platform, Pristine Marketplace, and eclipsed sales volume for the entirety of 2023 within the first 5 months of 2024.• Planned campaigns and allocated resources for the effective use of a $5M annual marketing budget.• Reengineered website content strategy (launching a blog for owned content) and digital marketing (refinement of FB and PPC) programs, resulting in a 29% increase YoY in site traffic.• Rebuilt email marketing strategy, evolving from singular focus to a more tailored approach—resulting in a 270% increase in activity from this channel YoY.• Planned and executed multiple national consumer shows, garnering thousands of new registrations and meaningful engagements with thoughtful activations. • Led internal leadership development and mentorship programs to help foster in the next generation of leadership within Pristine.• Implemented project management fundamentals to improve team coordination and throughput—resulting in a 3-5x increase in output for the team

Phoenix, Az, Us

Responsible for operational strategy, data architecture, and system workflows for the GTM org:• Led a team with a wide array of specialization across marketing, sales, and success operations; lead development; analytics and reporting; sales/revenue enablement; and contracting.• Partnered with the CRO, CMO, CFO, and CEO to build organizational capacity model for growth targets, as well as departmental goals, staffing models, and compensation plans to support overall business objectives• Consulted and coached leadership within the revenue organization on performance trends, areas for improvement, and training gaps• Led development of a forecasting and revenue assurance model to build accountability and drive behavior change throughout the sales process• Transitioned the sales and success organizations to contract-based deals, shifting the business away from month-to-month agreements; included the implementation of PandaDoc• Rebuilt the marketing and lead development workflows from scratch, migrating the organization from Pardot to Hubspot, resulting in a drastic improvement in lead capture rate, response time, and system efficiency• Developed the framework for an internal knowledgebase using Guru, helping improve visibility to important process documentation and reducing reliance on tribal knowledge• Responsible for all reporting, enablement, training, automation, and process optimization/improvement for the GTM org, as well as executive support on internal QBRs, board decks, and monthly metric reviews• Lead post-acquisition (WebPT acquired Clinicient and Keet Health in January 2022) integration and consolidation strategy for GTM operations• Built team’s project management system, including all processes surrounding intake of requirements (deal desk, hiring, and support)• Manage significant investment in GTM tech, which includes Salesforce, Gainsight, Clari, Salesloft, Hubspot, Guru, Pardot, Chorus, Outreach, Terminus, Alyce, Bizzabo, and Syncari

Phoenix, Az, Us

Phoenix, Az, Us

Responsible for leading a team focused on the GTM strategy for our enterprise segment.• Develop, measure, and iterate upon an account-based marketing strategy that accelerates pipeline, drives new demand, and consistently expands our reach into our target accounts.• Work closely with CMO and CRO to identify information and process gaps, then create and implement system changes to improve results.• Build overall content strategy and partner with the events team to execute meaningful and productive experiences for Enterprise-level executives that advance pipeline and further establish our brand in the space.• Enable executive, sales, and customer success teams with the creation of industry thought leadership, case studies, educational content, and other targeted content.• Lead strategy for outbound BDR initiatives; optimize campaigns and coach reps to ensure they exceed productivity goals.• Implement and manage our ABM funnel and tech stack (Salesforce, Pardot, Outreach, Alyce, Terminus, Sigstr, Clari, Bizzabo, and Chorus).

Phoenix, Az, Us

Phoenix, Az, Us

Responsible for building the mechanisms to stand up the first successful ABM implementation at WebPT. • Served as a Salesforce administrator, building ABM processes and tracking mechanisms into our existing CRM instance.• Launched Executive Summit thought leadership event series that has become the backbone of WebPT’s enterprise GTM strategy.• Build productive relationships with Sales and Success teams to establish the groundwork for a successful ABM program.• Work closely with Demand Generation/Content and Product teams to build libraries of relevant, impactful content.• Develop strategic account lists based on product/market fit, targeted verticals, and pipeline goals.

Phoenix, Arizona, Us

Responsible for support and oversight of all marketing initiatives for the company.• Developed, implemented, and measured creative, engaging, and high-performing campaigns for a wide array of audiences and demographics—from Medicare patients to business owners.• Created company’s (Redirect Health) official branding standard and communications guide, actively managed and audited for consistency.• Served as Editor in Chief for the organization’s magazine, Healthstyle (20k issues distributed quarterly).• Led a team of content, social, and design employees.• Served as the system administrator for Salesforce platform used to track core business functions.• Led public relations vendors and strategy to deliver successful PR campaigns.• Coordinated company mixers, events, and parties.

Vienna, Virginia, Us

Responsible for all of the company’s social channels. I also compiled and coded the monthly customer newsletter, built branded collateral, coached AEs on social selling tactics, and built a local content strategy that the company still uses and benefits from today.

Santa Clara, Ca, Us

Flagstaff, Az, Us

Bsba, Marketing

Education record