Doug Hyde Email & Phone Number

Florida, United States

Santa Monica, California, Us

Doug Hyde Media specializes in delivering comprehensive media audience measurement, ad effectiveness research, and attribution studies tailored to empower brands and media entities. With a wealth of experience garnered from collaborating closely with both ad sales organizations and brands, we bring a unique perspective that bridges the gap between insights and actionable strategies. Our dedication to data-driven decision-making, fortified by years of proficiency in quantitative analysis, ensures that our clients not only understand their audience but also maximize their ROI across various platforms.

Miami, Florida, Us

- Led a seven person research team including directors, managers, and analysts- Managed digital research operation, which served as the primary provider of metrics for content performance on streaming platforms- Oversaw launch of social sentiment reporting, providing real-time content and brand analysis to stakeholders- Managed business intelligence operation, providing data visualization tools to research team members and key decision makers- Launched market intelligence unit, providing key insights on the evolving media landscape to internal personnel, including executive leadership

New York, New York, Us

- Delivered thought leadership metrics and materials to internal and external stakeholders, including advertising agency decision makers and strategy teams- Instituted corporate-level reporting of terrestrial and digital audio audience trends in response to evolving business needs- Launched the company’s custom primary research and analytics operation, conducting and supervising primary research studies for major national advertisers including leading automotive, retail, technology, and consumer packaged goods brands. Conducted over 60 advertiser studies which generated over $25 million yearly in incremental advertising revenue- Launched key insights initiatives for digital streaming and podcast properties- Managed a Research Analyst who was promoted to Manager during my tenure- Driving Force award winner (October 2017)

New York, Ny, Us

- Provided research support for iHeartMedia's local radio stations and multimedia operations in New York City, Philadelphia, and Boston. Territory included 17 high-performing radio stations as well as New York Mets baseball play-by-play.- Provided insights and analysis of trends in the broadcast and digital audio space to internal personnel at all levels, including C-level leadership- Provided education on the business of broadcast and digital audio for team personnel- Served as the company's Political research lead. Played a key role in the development of AuDiO (Audience Delivery Optimizer), a full service data processing tool designed to facilitate advertising sales by showcasing the company's audience delivery of key voter segments. - Managed a Research Analyst, while providing support and guidance to iHeartMedia's nationwide network of Local Research Directors

New York, Ny, Us

- Facilitated the adoption and utilization of cross platform audience data resources within the company, including Nielsen, Nielsen Audio, Scarborough, comScore, Triton Digital, Kantar, and Experian data- Spearheaded development of presentation materials highlighting company-wide sales positioning points, audience delivery of key demographic and lifestyle segments, and the benefits of adding broadcast audio and digital audio to an advertiser’s media - Contributed to development of ad effectiveness research studies, including questionnaire development, survey design, data analysis, and communication with clients and vendors

Raleigh, North Carolina, Us

- Provided project management, data analysis, data interpretation, and strategic recommendations for media-centric market research firm- Utilized primary audience research to draw conclusions, while contributing to the firm's recommendations to clients based on key findings. - Also utilized secondary research data, including Arbitron and BBM PPM data, to develop insights for the firm’s partners- Work included questionnaire design and development, coordination of project details with internal staff, and thorough analysis and interpretation of survey research data.

London, England, Gb

- Contributed to successful turnaround of Clear Channel’s San Francisco cluster, culminating in revenue growth that consistently outpaced the market in the first half of 2011- Contributed to consistent revenue performance at Clear Channel’s San Diego cluster, which maintained revenue levels despite significant changes to products and operations- Played a key role in the launch of internal sales training programs, which produced several current and former sales management personnel in the San Diego media community.- Spearheaded successful education and preparation efforts for sales personnel, product personnel, and advertisers in advance of the radio industry’s conversion to electronic audience measurement via Portable People Meter (PPM) methodology- Developed sales presentation strategies and materials for various formats and programming elements, including Top 40, Hip Hop, Rock, Country, Classic Hits, Old School/R&B, News/Talk, Sports, San Diego Padres play-by-play, and San Diego Chargers play-by-play- Provided key management personnel (including but not limited to sales and programming leadership) with strategic support for critical business decisions- Worked as a point of contact for local direct clients, local advertising agencies, and national agencies, acting as a resource for the stations' marketing partners

Miami, Florida, Us

- Developed sales positioning strategies for Hispanic-targeted media products in two highly competitive media markets- Collaborated with internal personnel to maximize audience and revenue during a period of significant organizational growth, while developing strategies to insulate the operation from multiple competitive challenges- Played a key role in the launch of three new Spanish-language formats in the Bay Area, including Spanish-language News/Talk/Sports (with San Francisco Giants and World Cup play by play in Spanish), Spanish-language Classic Hits, and “Spanglish” hit music targeting second-generation bilingual Hispanics.- Played a key role in the development of integrated sales presentations combining Radio and TV assets, as well as developing synergy between Univision Radio and TV properties- Developed positioning strategies for presenting Hispanics as a consumer segment, including targeted presentations geared towards adoption of a Hispanic media strategy by general market advertisers- Provided strategic support, education, training, and presentation materials to sales personnel- Assisted management with strategic planning, including but not limited to budgeting and financial forecasting.

New York, Ny, Us

- Worked with sales personnel to develop sales positioning strategies and materials to generate revenue in a highly competitive media market- Developed sales materials and positioning strategies to communicate the features and benefits of various station formats and program elements (including Country, Oldies, Top 40/Hip Hop, Smooth Jazz, News/Talk, Sports, Tampa Bay Buccaneers play-by-play, and NASCAR play-by-play).- Started and supervised in-house product research department, while assisting product personnel in analyzing audience research