Doug Fischer Email & Phone Number

Suwanee, Georgia

Stone Mountain, Georgia

Cultivated and maintained business relationships to retain current customers and attract new customers for a leading developer, processor, packager, and distributor of high quality shelf-stable foods in portion control packaging. • Collaborated cross-functionally with Procurement, R&D, Production, Quality, Logistics, and Finance to ensure all customer expectations were fulfilled and all issues were resolved in an expeditious manner to maximize profitability.• Consistently met and excceded sales budget each year, and always received bonus for hitting goals.• Oversaw sales and business development resources and directly handled major accounts including Hormel, Smuckers, and the U.S. Department of Defense; established and maintained professional relationships with strategic partners.• Managed new and existing customer projects from initialization to full production and delivery.

Atlanta, Georgia, United States

Coordinated development and implementation of budgets to streamline and optimize retail merchandising expenses for one of the world's largest snacks companies with a portfolio of iconic brands including cookies, crackers, chocolate, and baked snacks. • Managed 33% of the national budget for Sales Representatives and full-time Merchandisers to promote the iconic portfolio including Oreos, Chips Ahoy! and Ritz.• Developed and implemented Route-To-Market strategies, optimizing salesforce and resulting in annual savings of $19MM. • Successfully rolled out “iDeploy” software to support a company-wide territory redesign planning and scheduling initiative; led the change management objective with company takeovers; aligned headcount and budget.• Traveled frequently to company headquarters in East Hanover, NJ and worked with key leaders in an integral role to formulate the process and KPIs of the inputs; led testing and implementation of the software and training across the nation.• Won Area President award for software rollout; recognized with Exceeds or Spectacular merit rating for eight straight years.

Atlanta, Georgia, United States

Promoted and relocated to Region office to manage budgets for the 15-state East Coast region.• Worked directly with District Managers in the region to allocate budgeted labor hours and ensure compliance with budget limitations; evaluated productivity and made recommendations for headcount adjustments.• Reported directly to the Area Vice President and supported the Region Vice President with budgeting and territory redesign and resultant downsizing; also assisted with nationwide budget and headcount initiatives.• Worked with Finance Department and acted as a liaison between Retail and Finance for latest budgets and special initiatives.• Optimized the route-to-market strategy by evaluating and transforming the sales force.• Served a key role in the redesign of the territory structure as a result of the Kraft and Nabisco merger; vetted out the team and territory counts and rolled out the training and implementation across the nation through in person Region meetings. • Recognized as a key advocate and leader of Change Management; received recognition and a monetary award.

Orlando, Florida, United States

Promoted to lead execution of sales activities and achievement of annual targets in the Central / West Florida market.• Provided leadership, direction, and motivation to the sales team consisting of 15 Sales Representatives and 70 Merchandisers to maximize sales opportunities and ensure retail priorities were clearly communicated and executed at the store level.• Managed winning customer business relationships with retailers including Target, Walmart, Publix, and Winn Dixie with a collective 190 retail locations generating annual territory sales of $25+ million.• Managed $26MM cookie & cracker category, leading the Florida region in budget responsibility and successful sales. • Consistently met and exceeded sales objectives and achieved bonuses each year; led the entire Florida region in budget and sales vs. Objective for 2004; recognized as a Team Leader in Budgeting.• Created and managed an annual business unit plan to deliver agreed channel revenue KPIs and targets and provide reporting as required; worked closely with key stakeholders inlcuding account, activation, category, and sales capability teams.• Coached the team in the use of category tools to engage and influence customers to make informed decisions that helped grow the category and deliver the annual plan.• Supported field personnel on all customer related issues and directly handled all escalated issues to resolution.

Miami/Fort Lauderdale Area

Managed business and relationships with key decision makers at key accounts.• Conducted chain account calls with Regional Director and Area VP for 235 Publix locations and 120 Winn Dixie locations in the Miami region; oversaw relationships with District Managers and Store Managers to seize sales opportunities.• Exceeded sales objective at +10% for all three years in role; awarded Top Account Manager in 2002. • Spearheaded promotional programs and local charity events including Children's Miracle Network.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Business Management

Activities and Societies: Business Fraternity

Bachelor Of Arts - Ba, Marketing