Douglas Judson Email & Phone Number

United States

Gold River, Ca

As Director of Marketing I manage all marketing aspects of the company to include direct Mail, website , SEO, social media , public relations and much more. I also manage and oversee our personnel in our recruiting department. I develop prospects, manage daily/weekly quotas for our 7 branch offices that cover 17 States. Set hiring criteria, oversee and manage all advertising regarding potential employees, attend job fairs, manage all reporting for the CEO, oversee all vendor negotiations, and HR duties. Training of staff, sales techniques, job counseling, payroll, and troubleshooting. I also manage a multi-state lead generation team both in house and field marketing.

My current position job duties are wide and varied. I have my hands in all aspects of marketing for our national company. This involves overseeing all marketing aspects, brand management, social media, trade shows and fairs and festivals, direct mail design, Graphic Design, SEO, BRM design, Website design, determination of potential customer demographics, recruitment, Operations, Customer Service, and more.I manage a program thats focused on generating sales through re-negotiation of products from past prospects, offering alternative products, showing potential clients the value add of doing business with K-Designers, and building on that trust to ensure future business through referrals and additional investments.- Work closely with advertising agencies to develop national marketing materials for branding and marketing purposes- Develop national sales territory and built strong client relationships within a highly competitive environment through incentive programs.- Generate new business monthly by showing customers the value ad of doing business with one of the leaders in the industry

-Directly managed a marketing sales campaign in 18 states through fairs, festivals, trade shows, Costco's, and Sam's Clubs-Oversaw a seasonal sales force of more than 50 employees-Started a program from the ground floor and built it into a sales venue that accounted for over $4million in Co. sales, roughly 15% of the Co's total-Extensive research of events that best fit the target demographic of our customer base-Designed sales aids and marketing materials, oversaw all training of new hires, andimplemented weekly sales training, conference calls, in field training, and sales incentives -Designed and filmed all training video's and company sales aids for Field Marketers-Trained sales staff on how to follow the corporate guidelines, create urgency, build value add in our company, our products, and what sets us apart from our competition. Trained sales reps on how to sell individually to perspective clients, and recognize their needs-Payroll, implemented incentive program, dealt with logistics for all employees travel, hotel, mileage, per diem etc

California

I manage the top adventure racing/multisport team in North America, and we have been ranked as high as 3rd in the world, finished third at World Championships in Costa Rica and are the 3-time United States Adventure Racing Association National Champions. We were unbeaten in 3 years of racing in North America. We race all over the world testing the boundaries of human endurance, and promoting sponsors and partners in the process. We are the ONLY team in North America to be featured in a 24 episode series called Wild Racers to be aired on Fox Sports globally 2012. Exciting opportunities for sponsors. I do all the marketing, social media, PR, sponsor procurement, logistics, travel as related to the team, and manage all sponsorship relations for the team. I founded the team in 1997. We remain one of the few fully sponsored teams on the planet. For partnership opportunities please feel free to contact me and I can send you a media kit.

Pursue sponsorship procurement and marketing opportunities for the USARA National adventure races.

California/Sierra Nevadas

I manage all sponsorship procurement, marketing duties, competitor relations, and public relations for one of only two U.S qualifiers for the AR Worlds Championships. I create opportunities for sponsorship, media impressions, generate and field all media requests. I brand the race image, contribute heavily to web-site design, create consistency in the brand, market our event globally to the multisport and adventure racing community. Come up with creatives for print, tv, social media streams and more to give sponsors great return on their marketing investment. My duties also include finding new revenue streams for the event, and creating creative marketing ideas to keep sponsors, racers, media and fans in tune and excited so that our event has longevity. My role also includes community relations in procurement of racecourse permits and working with local agencies to make sure event is a safe and logical race course.

-Created direct mail pieces, product brochures, and implemented marketing strategies for marketing campaigns across eighteen states-Created recruiting advertising directed at attracting the best applicants for open positions in sales for 18 branch offices-Supported the sales force in managing and creation of additional sales support items to include brochures, presentation books, and other sales aids-Implemented all marketing strategies for 18 states. Had weekly strategy meetings/think-tank sessions for outside the box marketing to draw target demographic- Assisted V.P of Marketing with overall office supervision, including training and direction of management staff and trainees, implemented all marketing direction to staff-Instrumental in creative's, design and launch of the companies website. Worked hand in hand with the vendor on content, marketing, and enticements to attract customer base and drive target demographic

** Proficient in MS Word, Outlook, Excel, internet searching, organization, and customer care; - Directed a lead generation/marketing team into various territories in support of our sales representatives in Northern California-Showed perspective clients the value of what our company had to offer that made us stand out from the competition-Worked hand-in-hand with out marketing department to determine our companies demographic and focus on generating quality leads for our Representatives in those areas

Bachelor Of Science, Psychology

Bs, Psych