Doug Kaplan Email and Phone Number
Doug Kaplan work email
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Doug Kaplan personal email
Professional Summary:- Digital advertising professional (ex Amazon Ads, Samsung Ads, and Walmart Media Group) with DSP, advertising operations, campaign manager, technical account manager, program manager, and business operations experience.- Worked locally and remotely with teams and managers both domestic and international on product launches, system integrations, campaign launches/optimizations/client reporting, and day to day roles and responsibilities.- Worked extensively with Salesforce (internal administrator/owner, not certified), Operative.One, JIRA, Confluence, and many proprietary systems in both sandbox (beta) testing and production (alpha) live environments. - Collaborated with product, engineering, analytics, measurement/data science, ad operations/trafficking, account managers/executives, sales directors, legal, privacy, and marketing leveraging experience to influence decision making with upper level decision makers.Achievements:- Stakeholder in the creation of the Amazon Ad Platform DSP by representing the campaign manager/advertising operations team for requirements gathering, UAT testing, launch training/documentation, and adoption metrics tracking.- Owner/Program Manager of the 3rd Party certification program at Amazon, certifying vendors such as Neustar, DoubleVerify, Nielsen, and others.- Internal business owner on the Samsung Ads Operative.One integration into existing Salesforce, JIRA and proprietary ad server platform instances.
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Head Of ProgrammaticFeedvisor Mar 2021 - PresentNew York, Ny, Us
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Dsp Advertising SpecialistFeedvisor Jun 2020 - Mar 2021New York, Ny, Us• Single threaded owner of all Feedvisor paid client DSP campaigns, including Fortune 15 company with an advertising budget of ~$2MM/quarter.• Manage entire DSP advertising campaign funnel, from media planning, asset trafficking, launch activation, optimizations, and reporting.• Leveraged various DSP's and tech partners including the Amazon DSP, Basis by Centro, and Sizmek by Amazon.• Deep dived into campaign data to provide detailed analysis on performance and valuable insights to inform future campaigns as well as provide client visibility into how their customers performed and responded to our display advertising.• Created and presented an Amazon DSP webinar targeted to new users to the platform and potential customers for Feedvisor.
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Campaign Manager, Tech & TelecoWalmart Connect Dec 2019 - Mar 2020Hoboken, New Jersey, Us*Contract position*• Plan, execute, manage, and optimize managed service campaigns• Lead daily campaign maintenance, including internal questions regardingtracking and status of various campaigns• Developed, grew, and maintained relationships with cross-functional internalteams• Manage the delivery of creative assets, insertion orders, campaign artifacts,and all relevant campaign documentation in preparation for campaign launch• Partner with Analytics team on campaign measurement reporting andinsights generation• Provide regular insights to clients detailing performance, campaignoptimizations, and new opportunities• Troubleshoot issues on all pre-production and live campaigns• Attended ad-hoc and regularly scheduled client facing meetings -
Business Operations ManagerSamsung Ads Jul 2018 - Dec 2019New York, New York, Us• Developing, implementing and enforcing operational processes, policies & workflows for the business teams (sales, operations, and marketing)• Internal owner of CRM (Salesforce - Not Certified), OMS (Operative.One), and JIRA.• Providing Tier 1 technical support for campaign related issues – diagnosing delivery issues or escalating to engineering teams as required• Certifying external partners/vendors to run on the Samsung Ads Platform• Reviewing Vendor and Agency Contracts - Working with Legal and Compliance/Privacy teams on reviewing terms and conditions on contracts and Insertion Orders.• Driving internal product and engineering development on operations platform requirements. Often acting as the voice of Operations in all projects. -
Program Manager, 3Rd Party Advertising Service ProvidersAmazon Sep 2016 - Jul 2018Seattle, Wa, Us- Owner of 3PASP (3P Advertising Service Providers) program responsible for 3P vendor certification and approval process (technical deep dive, data leakage investigation, legal compliance/protections)- Collaborated with internal (account/sales, engineering, legal, and platform) and external (client and vendor) teams to communicate 3P vendor approval status/final decision, resolution explanation, and alternative options available -
Program Manager, Amazon Advertising PlatformAmazon Mar 2015 - Sep 2016Seattle, Wa, Us- Drive awareness for product development, feature enhancements and bug fixes.- Ensure the highest standards on campaigns, data management and customer satisfaction.- Dive deep to triage data anomalies, under-performing campaigns and systemic issues.- Train customers and create documentation to ensure products are used correctly and effectively.- Create automated tools to simplify work, provide fast results and preemptively address issues.- Evaluate current process and products to identify gaps and improvements for the platform.- Create and implement metrics to monitor system performance and key business metrics- Subject matter expert on advertising security, delivery, and platform. Also worked on analytics and targeting.
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Campaign Manager Regional Lead, Amazon Advertising PlatformAmazon Mar 2013 - Mar 2015Seattle, Wa, Us- Regional lead on the global Amazon Advertising Platform (AAP) based in the US.- Team representative/internal stakeholder in development of the Amazon DSP- Remotely/virtually onboarded Germany, United Kingdom, and France campaign managers, account managers, and account executives to the AAP product, providing support throughout the individual country launches- Mediated processes, feedback, and responsibilities discussions between campaign managers/traffickers and AAP management.- Liased with external teams (product/engineering/analytics/platform) on product initiatives and release notes to communicate it broadly to the global AAP team.- Primary contact for escalation issues within the team and drive them to resolution.
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Campaign Manager/Trafficker, Audience ExtensionAmazon Oct 2010 - Mar 2013Seattle, Wa, Us- Campaign Manager/Trafficker on the Audience Extension (now known as the Amazon Advertising Platform (AAP)) product based in Seattle, WA.- Managed on average 30 campaigns a month across multiple advertisers with revenue upwards of $400,000/month.- Most senior member of the team and worked with all new hires on training and onboarding.- Campaign Manager/Trafficker responsible for Audience Extension launch in Germany, UK, and French and remotely owning campaigns and providing support to the Sales and Account teams.
Doug Kaplan Skills
Doug Kaplan Education Details
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Johnson & Wales UniversityMarketing
Frequently Asked Questions about Doug Kaplan
What company does Doug Kaplan work for?
Doug Kaplan works for Feedvisor
What is Doug Kaplan's role at the current company?
Doug Kaplan's current role is Head of Programmatic at Feedvisor | Ex-Amazon | Programmatic Geek.
What is Doug Kaplan's email address?
Doug Kaplan's email address is do****@****lan.com
What schools did Doug Kaplan attend?
Doug Kaplan attended Johnson & Wales University.
What are some of Doug Kaplan's interests?
Doug Kaplan has interest in Seattle Seahawks Bars In Nyc.
What skills is Doug Kaplan known for?
Doug Kaplan has skills like Online Advertising, Advertising, Digital Marketing, Web Analytics, Interactive Marketing, Marketing, Analytics, Digital Media, Content Management, Mobile Marketing, Creative Direction, Start Ups.
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