Doug Karlson Email & Phone Number

San Carlos, California

• Conceived, branded and brought to market Heat Wave Visual• Designed the icon and word marks used on all product, branding and marketing collateral• Designing original, bold and functional sunglasses frames such as the Cruiser, Vise and Lazerface models• Leveraging 3D printing to drastically cut down on development time involved with overseas manufacturers• Managing digital branding, social and SEM campaigns across platforms including Google, Instagram and Facebook to drive sales and build authentic brand awareness

San Francisco

Making mens jeans in the USA.

New York

• Managed daily client relations for Turner Broadcasting and America’s Test Kitchen accounts• Managed digital branding and SEM campaigns for client properties including CNN, Cartoon Network, TNT, TBS, NASCAR, NBA & PGA with an annual budget of $2M• Provided key strategy, delivery and execution for online advertising campaigns across multiple channels including search, mobile, video and display• Worked closely with Google and Yahoo!/Bing to test and refine new beta programs such as media ads, celebrity endorsements and mobile application extensions in search• Developed and presented quarterly client performance reviews as well as educational and strategy decks

Palo Alto, Ca

• Building and managing day-to-day relationships with large social media partners such as TrialPay, TapJoy and Adknowledge• Managing performance based lead generation campaigns for clients including ESPN, EA Games, Molson Coors Brewing Company and Comedy Central• Daily evaluation of campaign and network performance metrics, adjusting marketing strategies to meet advertiser needs• UI design, brand image and project manager for proprietary loyalty rewards platforms• Representing company at industry events, client meetings and trade shows

• Managing the design, brand image and manufacturing of the California based clothing brand• Overseeing the sales, prospecting and servicing of customer accounts• Line featured in Men’s Health Magazine and on MTV show The Hills

•Grew AggressiveMall from a 700ft2 storefront to nation’s largest eCommerce supplier of in-line skating goods•Managed marketing efforts including on-line Google Adwords campaigns, content creation and print ads, ensured top ranking web presence•Increased annual sales from $700,000 to $2.5M over 4 years•Managed customer service activities for 15,000 unique customers •Headed catalog production, design to press with a distribution of over 40,000 copies•Oversaw warehouse and shipping logistics, supervised team of 4•Established and managed relations with several domestic and overseas manufacturers •Attended numerous trade shows interacting with both suppliers and vendors•Designed company logo and branded apparel line