Doug Kim Email & Phone Number

Seoul, Kr

Seoul, South Korea

- Managing both external and internal communication campaigns in Korea and APAC countries to fulfill Cytiva's mission to advance and accelerate the development and manufacture of therapeutics.

Yeonsu-Gu, Incheon, Korea

- Managing the university’s overall PR/Communication strategy and execution- In charge of the university’s branding and implementation into all marketing contents and communication channels- Planning and creating all social media channels’ for both campus-wide and Admissions-specific contents (for Korean market & Asia Pacific market) *Contributed to renewing official social media accounts and enhancing engagements for more than 20% throughout the year 2019- Aligning brand message and marketing initiatives to website and social media contents- Reviewing and building strategies based on analytics of website and social media- In charge of all PR materials such as press release, feature articles, contribution articles and interviews- Developing partnerships with media such as creating internship opportunities to media companies and lecture sessions

Gangnam-Gu, Seoul, Korea

- Executing external communication initiatives by engaging with Korean media (Corporate agenda’s, leaders’ exposure and therapy communication)- Maintaining close liaison with the Korea Medical Devices Industry Association (KMDIA) as well as the journalist group accredited to KMDIA as the main contact- Managing social channels by consistently creating relevant contents to local stakeholders and patients- Developing Corporate content such as company fact-sheet, message house- Training employees on company’s brand strategy, framework and guidelines as the Brand Trainer - Supporting internal communications for Webzine, Newsletters and CEO messages

Seoul, Korea

- In charge of Samsung's medical equipment business' PR affairs as PR team leader(Both Samsung Electronics' Health & Medical Equipment Business & Samsung Medison)- Established yearly PR strategy including product launch, congress/exhibition participation (Both domestic and global)- Supervising and executing all PR campaigns for Samsung's involvement in the medical device market- Engaging with marketing initiatives by collaborating with product managers, exhibition/clinical marketing teams for effective PR strategies* Achieved level '2' (out of 5) for performance evaluation for three consecutive years, which contributed to exceptionally becoming the PR Team leader even as associate manager level- Developing PR & Advertisement Strategies and content creation for new products over trade magazines as well as digital platforms such as website and social channels- Executed EDM marketing for new products developing strategies and contents targeting major exhibition & congresses- Initiated major KOL media interviews with medical magazines and promoted the clinical study outcomes (academic journal and papers)- Executed executive interviews with leading global magazines and Korean media- Providing product explanation on company booth at tradeshows to journalists- Managing issues/crisis (cooperating with Samsung Electronics & Corporate Strategy Office PR team)- Managing relationships with Korean & global industry journalists- Supporting investors relations (IR) through media communications for shareholders meetings

Seoul, Korea

- Planning and executing PR activities to meet clients' goals to build positive reputation through media- Key clients include: Google / YouTube Korea, P&G, Nestle, 3M, Herbalife, Ferrari, Maserati- Key projects include: 2012 Google I/O conference familiarization tour, P&G's 'Thank you Mom'campaign for 2012 London Olympics - Arranging executive interviews with key media in Korea: Google Fellow & Vice President Ben Gomes, Herbalife Asia Pacific EVP Bill Rahn & Dr. Louise Ignarro - Writing & editing press release, feature articles, Q&As, translations and news monitoring- Paper & media analysis and establishing pitching strategy- Daily, weekly, monthly reports

Seoul, Korea

Wellington & Wairarapa, New Zealand

Education record

Bachelor'S Degree, Political Science