Doug Krause Email & Phone Number

Eugene, Or, Us

Pleasanton, Ca, Us

Responsibilities include, but are not limited to product lifecycle management, budgeting, demand forecasting, vendor/supplier selection, and price negotiations. Additionally, responsible for the overall management of the product line including product development, product training, marketing and sales promotion.• Provide executive leadership and management of the company’s marketing organization and in-bound and out-bound marketing activities worldwide, which include: Corporate marketing, partner/channel marketing, and product development, online marketing, and management.• Managed all company activities in both B2B and B2C domains. • P&L responsibility. • Inventor of multiple product innovations that became the focus of company. • Created marketing strategy and managed all marketing activities including collateral production, ecommerce platform (Magento multi-store/brand sites), communications, sales promotions, direct email campaigns, SEO, social media, and tradeshow and demo events.• Manage independent sales force. Manage production of sales tools, proposals and presentations. Qualify new customers, establish new relationships, maintain and expand existing relationships.

Provide variety of services including client acquisition and consulting, project design and functional specifications, programming, content development & management, change management.• Web site development & maintenance• Product simulations - design & develop virtual interactive products ranging from cell phones, SCUBA diving computers to car audio and software applications• CD-ROM/DVD - design, programming and fulfillment• Collateral material design & production• eCommerce site development, maintenance and promotion• Email & SMS marketingOperated business for more than 10 years, providing solutions to select clients acquired mostly through referral. High profile projects for Stanford University, Autodesk and DaVinci Healthcare.

• Create and execute multi-brand product introduction plans. • Sales Channel Training - presentations, webinars, PowerPoint/Keynote, demos, competitive charts.• Write, edit and/or approve Product Catalogs, Product Marketing Requirement and Product Specification Documents, Dealer Communications and Materials (print, CD-ROM and web content), New Product Introduction materials and press releases. • Develop and manage multi-brand ecommerce sites. Produced design and functional specifications; develop/edit content, graphic design, 3rd party vendor project management, contract negotiation, programming, testing, launch, and promotion. • Manage global events – trade shows, conferences and seminars. Presentation development, public speaking, administer event budget, manage booth design and construction, develop merchandising displays and kiosks, develop pre-show marketing strategy, lead generation, follow up. Manage logistics – venue selection, catering, vendors, online registration, and personnel.

• Develop functional and design specifications. Develop and manage focus group and field evaluation programs. Provide product expertise for press, staff, and customers.• Produced interactive product simulations during development. Later utilized in corporate presentations, interactive kiosks, web demos, and sales presentations. • Project management – Monitor/report release milestones. • Competitive analysis: Research products, markets, and competitors. Responsible for the ongoing management and review of a competitive product database.• Manage outside vendors and deliverables.

• Editor and graphic designer for monthly customer newsletter. • Responsible for graphic layout of business cards, letterhead, newsletter, print media, website, price lists, dealer notices, product documentation, owner's guides, and service documentation. • Responsible for authoring product technical specifications and content for web and print projects. • Produced the industry’s first Interactive Technical Repair Manual and standardized instructor guide. • Plan and coordinate the production and presentation of product training programs.