Douglas Craig Email & Phone Number

Maplewood, Nj, Us

Los Angeles, Ca / New York, Ny

As the leader of global content strategy, acquisitions, and programming operations, I drive revenue-generating strategies and growth in streaming. I oversee content needs and a budget of $2.0B for eight territories. I define and execute content and programming strategies across multiple platforms in multiple key markets. • Build, lead, and mentor diverse global team across nine countries to develop content strategies appealing to a wide range of audiences in alignment with cultural and consumer trends. • Drive the go-to-market content rollout, leading and prioritizing content volume by analyzing data to inform content development and programming strategies.• Maximize performance and revenue growth by cultivating positive industry relationships and negotiating complex licensing and content rights, collaborating with key external partners including Amazon, Apple, Sky, and Canal+.• Optimize industry expertise to identify content needs and greenlit over 25 local content originals across Europe and Latin America.• Designed and built internal tools and procedures to optimize content investment, including Greenlight and ROI models, content planning tools, and data dashboards.

Los Angeles, California, United States

As the senior digital media executive, I directed a team of 35 professionals in the execution of strategic content strategy and programming development across the companies' websites, YouTube, mobile applications, social media platforms, Podcasts, and OTT platforms. I drove content initiatives for marketing campaign execution, social media strategy development, community engagement, reporting, and analytics. I also collaborated with the senior leadership team to define the organization's key branding strategy. • Developed and maintained a content pipeline across existing and new platforms to continuously evolve creative and production capabilities for future programming.• Executed the digital content strategy and programming planning process, and shaped the content vision focused on driving revenue and audience engagement through exceptional multiplatform storytelling.• Built Fandango's internal digital studio for physical production and post-production activities, and developed content for a slate of programming, driving cultural relevance to expand audience.• Collaborated cross-functionally to develop creative goals in alignment with company objectives, guiding the storytelling and content approaches to ensure delivery of company programming needs.• Drove strategy and execution of planning process to expand programming across multiple AVOD and FAST channels, yielding strong audience engagement and meeting set KPIs.• Maximized revenue opportunities through management of videos across YouTube network, yielding 1.7B monthly views and over 63M followers, and oversaw activities of 12M social media followers across Facebook, Instagram, and Twitter.

Greater Los Angeles Area

In this role, I executed the creative direction for development and implementation of multiple programming initiatives designed to increase consumer engagement and drive robust brand performance.• Produced a weekly show, Roku Recommends, to highlight the latest compelling video content on platforms, serving as the Creator and Executive Producer.• Promoted new business opportunities including marketing messaging, strategic product features, and content acquisition in collaboration with cross-functional teams.• Partnered with divisional leaders to implement integrated strategies to foster innovation and revenue growth, meeting and exceeding financial metrics.

Silver Spring, Md

I developed the programming and content strategy for emerging media platforms, leading a team of 40 in the execution of the video programming strategy for all digital businesses. I fostered positive partnerships with high profile companies including Apple, Netflix, Amazon, YouTube, Sony, Verizon, and Microsoft to deliver the program strategy across multiple platforms.• Restructured three teams into one, resulting in significant cost savings and improved efficiency.• Spearheaded design and launch of company's mobile division, introducing more than 30 mobile applications and websites.• Drove innovative programming and marketing tactics, and created award winning, New York Times featured Digital Studio, specializing in custom short-form content, expanding annual revenue to more than $13M in five years.

Master Of Business Administration - Mba, Marketing Management

Bachelor Of Arts / Bachelor Of Science, Marketing

Activities and Societies: Lacrosse Team, Special Olympics Volunteer