Product Engineering & Brand Manager
CurrentManages Recurve and Compound Target Brands, is responsible for all Hoyt/Fuse accessories, and reports directly to the CEO. • Works with international distributors, dealers, costing, forecasting, partnerships, marketing strategy, quality control, and production to develop and implement brand strategies that meet business goals.• Manages 75 global direct reports on Hoyt’s Olympic Recurve Shooting staff program to ensure budgetary compliance while building and maintaining key relationships with Hoyt’s Olympic and Paralympic athletes.• Develops market strategies for current and future product lines by implementing statistical analysis forecasting. • Develops key performance indicators and ensure success by consistently evaluating team performance against identified metrics, working to proactively prevent risks, and implementing opportunities for improvement. • Utilizes composites, CNC machined components, castings, and injection molding process. Collaborates with Manufacturing, Purchasing, and Quality team members to ensure that all products are implemented according to specifications, quality, and cost.• Analyzes, researches, and forecasts (operational gross margins, competitor pricing, costs, dealer gross margin, etc.) across the organization to determine pricing strategies for all Target products. • Built relationships with 7 top distributors (Europe, Asia, Australia, and the USA) to lead the planning, design, and implementation of solutions for concerns seen in the archery market and overall businesses.• Developed and standardized inspection tools, literature, quality metrics, etc.• Developed a work process for products built in Limb Manufacturing and Accessory Production. Performed hands-on training for all employees.• Presented at trade shows during tenure at Hoyt.• Engineers and leads product development team for 30+ innovative Target archery equipment and accessories products.