Douglas Figueredo Email & Phone Number

Stamford, CT, US

• Leading teams to execute digital marketing strategies, update and harmonize brand voice and content across businesses, and implement MarTech solutions for a cohesive marketing strategy.
• Led the experience design workflow for all phases of the Webster Bank and Sterling National Bank merger. Delivered a unified brand experience and more focused client journey across all digital touchpoints.
• Managed the consolidation of two public-facing websites using a phased approach. Collaborated with business owners to review 2,600+ pages to optimize and retain high-performing content. Achieved significant.

Stamford, CT, US

• Oversaw Experience Design and UX transformation, ensuring user-centered design principles were embedded throughout, leading to more cost-efficient development and brand-consistent digital products and services.
• Successfully led the user experience workstream for a major bank initiative to transform manual processes into digital ones and reimagine client-facing Salesforce applications and web pages resulting in streamlined.
• Managed the redesign and release of a new mobile app, transforming it from a generic interface to a visually appealing, user-friendly, and on-brand experience that resulted in an over 80% user adoption.User Experience.

Stamford, CT, US

London, GB

• Providing digital strategy and product management for a leading financial services firm. Connecting business vision to enterprise workstreams to ensure fluid communications between groups.
• Developed digital strategy, UI/UX design, and communications plan for an internal legal and compliance-focused mobile application, linking experience to brand visual identity and voice.
• Defined content strategy to organize and simplify complex legal language for mobile experience.

New York, New York, US

• Led integration of Lazard’s Digital Group into Global Communications, transforming the organization’s approach to communications.
• Applied Agile development best practices to streamline decision making and speed up creation and execution of quality content.
• Developed creative direction of visual content for social media, web and internal channels.
• Leveraged Lazard’s Intranet to showcase initiatives and encourage adoption globally.

New York, New York, US

• Digital’s founding leader and led accelerated product development of websites and intranet from inception to deployment using lean startup and Agile methodologies.
• Charged with product management, requirements assessment, budgeting, vendor selection, design, wire-framing, rapid prototyping, UIX, mobile-responsive, build, QC, deployment, documentation and maintenance.
• Led early development and established firm’s model for creation of digital content, including photography and video.

New York, New York, US

• Product Owner responsible for designing and implementing solutions to elevate technology to increase productivity.
• Coordinated all aspects of on-site global software and hardware systems migration, ensuring all technical, hardware, training, and global support groups worked in concert to minimize business disruptions.
• Directed integration of global brand refresh into existing brand management tools, providing a consistent experience across all touchpoints.
• Conducted assessment of internally-used proprietary applications to develop roadmap to increase efficiencies, ultimately leading to a unified global intranet.

New York, New York, US

• Focused on increasing productivity of department by expanding capabilities on- and off-shore.
• Launched offshore Creative Services Center, charged with setup of operations, staffing, and infrastructure.
• Developed new global content, portal and brand management tools.

New York, New York, US

• Managed all aspects of a large 24/7 Desktop Publishing Group that supported global offices.
• Reduced support costs through vendor consolidation, cost discipline, expanded training, and optimizing utilization.
• Developed and led brand training programs globally.

Bachelor Of Arts - Ba, Communication And Media Studies

Education record

Education record

Education record