MIT No Code AI & Machine LearningIntroduce working professionals to the potential application of AI and Machine Learning in enterprise environments via online sessions in which specific use cases are used to illustrate the analytic and predictive capabilities of Machine Learning using No Code AI software tools like Dataiku and Rapid Miner.

A full service digital and marketing analytics consultancy offering advanced Business Intelligence, Machine Learning/AI, and Data Visualization services

Took some time off from work/career after having acted as care giver for my Mom before she ultimately passed. I just needed an opportunity to smell the roses, as they say.

Utilize research assets to generate data-centric insights providing strategic, fact-based solutions to executives for all of OSGs assets including television, digital, social media, print, and OTT/SVOD.  Improved and automated MOTV subscriber acquisition and content usage analytics with Tableau, Tableau Prep (ETL) for SVOD OTT product MyOutdoorTV (aka MOTV), comprised of Cost per Acquisition and Customer Lifetime Value (CLTV) metrics. Boosted subscriber base tenfold with acquisition costs dropping by more than 60% in 2 years following the deployment of crucial analytics, allowing for continuous and iterative data-centric campaign optimization. Serve as team leader for all Ad Sales Research strategy, efforts, and presentations. OSG grew the amount of Non-Endemic advertisers from under 30 in 2013 to 100+ by the end of 2019. Integrated Salesforce DMP and managed/optimized programmatic ad campaigns to help monetize 1st Party data programmatically (leveraging DSP partners The Trade Desk and Choozle) by extending the digital ad impressions we could sell beyond our O&O websites Researched and presented OSG TV and OTT strategy in affiliate renewal presentations with major affiliate clientele including Comcast, Charter, and AT&T-DirecTV. Achieved renewals with Comcast, AT&T-DirecTV, Charter, and Cox in 2019 in spite of tough marketplace circumstances, especially for independent networks. Helped procure MOTV distribution deals with Amazon, Roku, and AT&T-DirecTV in 2019; Comcast deal secured in 2020. Oversee all quantitative and qualitative primary research, including managing Outdoor Advisors consumer panel. Studies include program testing, discreet conjoint tests, subscriber profile and product usage surveys, brand health/brand tracking studies, concept testing, etc. Worked closely with Marketing and Dev teams to integrate marketing technology solutions for customer retention efforts for OTT subscription app (MOTV) leading to improved CLTV of subscribers.

Led ad sales, digital, and affiliate research/analytics for 3 cable networks, 14 magazines, all relevant digital properties, and 1 OTT Subscription video app (MyOutdoorTV/MOTV). Guided all tailored primary research including the Outdoor Advisors consumer panel. Responsible for overseeing vendor discovery, implementation, and reporting of social media analytics tools. Secured and leveraged Salesforce Social Studio (over Sprout Social) for sold post campaign analytics and  Directed research contribution for all key ad sales endeavors and events, such as Upfront and Trade Shows (i.e., ATA and Shot Show).  Performed as research lead in locating, negotiating, and implementing App Analytics vendors including AppsFlyer, App Annie, etc. but also messaging and engagement tools such as Localytics, MixPanel, and Clevertap. Partnered with ad sales marketing to overhaul media kit materials for all TV, Digital, and Print properties.

Served as a full-service Media Research consultant managing various media research demands, encompassing programming analysis, digital analytics, app analytics & new media (OTT), marketing strategy, data modeling, and affiliate research. Secured high-profile clientele including Disney, Turner Broadcasting (aka WarnerMedia), Sprout (aka Universal Kids), Kroenke Sports and Entertainment (KSE), Red Bull Media House, CNN, and The Weather Channel. Created the “Kippy” data model (KPPI) for the Outdoor and Sportsman Channels geared at identifying programs with highest ratings potential. Model validated upon launch of MOTV SVOD service when top programs from model ranked at the top for MOTV. Drove Sprout’s digital analytics initiative leveraging Adobe Analytics (formerly Omniture). Assessed challenges related to execution and interacted with third-party vendors to brainstorm effective solutions to address shortcomings of their implementation. Engaged in the development and management of Sprout’s qualitative “recruit-to-use” study of their tablet offering for children, The Cubby. Supported the testing of 2nd Screen App for the original series Ruff, Ruff, Tweet, & Dave through direct interviews with minors and guardians. Served as an intermediary between the Star Trak software company and Disney research personnel to aid the weekly program estimate process by automating much of the process.

Appointed to oversee a new research group focused on offering research support to the station’s programming, production, marketing, PR, affiliate sales, digital, and corporate initiatives. Steered the channel in posting double-digit growth in HH and Demographic delivery each quarter. Worked closely with the Affiliate Sales Team to craft a story and sales collateral that helped secure affiliate deals leading to a growth in distribution of nearly 5 million homes.

Managed the research team supporting the network’s affiliate sales research efforts, such as network renewals and the sell-in of network promotions for all Turner properties.  Coordinated with the VP of Affiliate of Marketing for NBA TV to develop sales collateral that led to a considerable increase in distribution for the network from 19 to 54 million viewers in 2011 Led special projects associated with current media industry and consumer trends and their influence on media consumption and measurement consisting of VOD, DVR viewing, and the effect of the extended home sample. Managed all materials for Corporate PR efforts.

• Managed team of 8 people in supporting to sales teams in Atlanta and Dallas regional offices including new business development, strategic initiatives, client presentations, transactional business, and internal/client training• The Atlanta and Dallas offices ranked as the 2nd and 4th highest billing offices during my tenure (ahead of LA and Detroit, respectively)• Helped break new business by going on sales calls to break new business and agency presentations

Responsible for selling research including Syndicated (ESPN Sports Poll), Custom Sports Sponsorship, and Marketing effectiveness studies o Oversaw key Fortune 500 accounts in the Southeast Region including Coca Cola, Russell Athletic, & Bellsouth• Managed Coca Cola’s ongoing brand tracker• Broke over $400K new business with clients such as Intercontinental Hotels/Holiday Inn and Exelon

Managed the research team supporting the network’s affiliate sales research efforts, such as network renewals and the sell-in of network promotions for all Turner properties.  Coordinated with the VP of Affiliate of Marketing for NBA TV to develop sales collateral that led to a considerable increase in distribution for the network from 19 to 54 million viewers in 2011 Led special projects associated with current media industry and consumer trends and their influence on media consumption and measurement consisting of VOD, DVR viewing, and the effect of the extended home sample. Managed all materials for Corporate PR efforts. o Worked closely with Dev group and internal clients to develop TERRA proprietary estimating system• Advanced program analysis for original series including primary research such as program testing (aka Dial Testing), concept testing, questionnaire/study design, etc. Includes management of ongoing TBS Brand Tracker and On-Air Promo Testing in coordination with Marketing team• Oversaw weekly network PR reporting

Provided research support for all sports related endeavors including programming, marketing, promotion, and strategic planning• Led Research efforts that led to the biggest stadium naming rights deal in history at the time for Turner’s NBA/NHL arena (Phillips Arena) o Included engagement with Joyce Julius to provide Sponsorship Value Assessment of naming rights• Oversaw comprehensive review of RSN (Regional Sports Network) landscape • Included development and analysis of primary research including focus groups, custom surveys, and managing the Chilton Sports Poll

• Assisted in the launch of CNN/SI as the sports specialist and acted as primary analyst for the Headline News Network• Oversaw primary research for CNN/SI including a viewer segmentation study of sports news viewers (via Cluster Analysis) • Delivered segment/content analysis of HLN’s half-hour wheel that informed modification of wheel structure• Management and analysis of proprietary research including CNN-CNN/SI Brand Tracker, On-Air Promo testing, and testing of on-air graphics

• Broad range of oversight including Domestic Ad Sales, Int’l Ad Sales, Affiliate Marketing, Consumer Marketing, Programming, etc. • Assisted in the development of primary research tools and reporting subsequent to the launch of ESPN2• Managed the internal use of the Chilton Sports Poll Proprietary Questionnaire