Data Analyst
Current(One of Australia's largest waterproofing companies)Activity DescriptionAt the Polyseal Group, I worked as a Data Scientist, responsible for collecting and integrating data from various internal and external sources, and automating processes and reports. I developed and implemented an ETL (Extract, Transform, Load) pipeline to centralize and clean the data, as well as create interactive dashboards using Power BI and Looker.I also participated an e-commerce improvement project, focusing on optimizing the user experience, automating sales processes, and analyzing customer behavior. This resulted in a significant increase in conversion rates, a reduction in cart abandonment, and improved customer satisfaction.Benefits Delivered:Increased Efficiency: I automated report generation, reducing production time from days to minutes, with real-time updates.Improved Accuracy: I ensured that analyses were based on precise and integrated data, eliminating inconsistencies.Informed Decision-Making: I provided management with detailed and up-to-date insights, facilitating faster and more effective decision-making.Enhanced Operational Efficiency: Process automation freed up the team to focus on more strategic activities, optimizing resources.Increased Online Sales: I improved conversion rates and reduced cart abandonment, boosting e-commerce performance.Greater Customer Satisfaction: I optimized the online shopping experience, increasing customer satisfaction and loyalty.