Douglas Proe Email & Phone Number

Establish strong client relationships through excellent customer service, and the understanding of client product and/or services, inspiring client retention and loyalty. Solicit new business by up selling existing clients, or utilizing superior closing skills on proposed contracts with new clients. Develop branding and strong recognition design for local and national accounts. Manage internal personnel and external vendors to ensure client deliverables are met on time and within budget.

• Successfully managed advertising collateral design, printing, media negotiations, and strategy for a prestigious offshore international resort representing $1.5 million in annual revenue for J.D. Greif.• Conceptualized a multimedia advertising campaign for a national hotel chain opening new restaurants on the East Coast. Campaign entailed creation of a media schedule for each new location, and keen negotiation of media contracts to ensure budgetary compliance and high profit margins.• Directed advertising production, budgeting, trade negotiation, and multi-dimensional profitability analysis activities for a special promotion of a national hotel chain. As a result, the integrated campaign management strategy increased client revenue by 150%, and elevated room occupancy rate to 97%.

Served as an Executive Board Member of this $18 million advertising agency. Participated in the development and implementation of strategic direction for the company. Managed the internal operations of the creative and production departments. Coordinated the purchasing function. Monitored billable time to ensure budgetary requirements were met. Facilitated trade show processes. • Through the implementation of a pre-production billing system, increased billable time by 23%.• Directed the creative development and advertising activities for a prominent Pocono, Pennsylvania, resort and conference center. Coordinated a Grand Re-Opening through an aggressive media and print collateral campaign encompassing the metro area of New York, New Jersey and Pennsylvania.