Douglas Johnston Email & Phone Number

Centennial, Colorado, Us

Centennial, Colorado, Us

Boston, Massachusetts, Us

Leveraged a deep understanding of the media landscape applied to eCommerce, shopper marketing, and retail space to lead the central region team and effectively respond to the challenges of the pandemic. Migrated critical meetings and assets to thrive in a virtual environment. Collaborated with upper-level leadership to optimize relationships, customer engagement, financial functions, marketing, business administration, legal, and compliance matters were aligned with the corporate vision.❏ Innovated an effective retail strategy around major businesses in multiple states.❏ Increased revenue 350% at Target stores, and 100% at Kroger (YoY).❏ Steered HR initiatives to ensure compliance to best practices and meet key company metrics.❏ Drove exceptional revenue channel growth via a new strategy to focus on client direct business and relationships. ❏ Rapidly understood organizational best practices and client needs to proactively respond to ever-changing markets and competition, such as leading product expansion to service additional markets.

New York, New York, Us

Directed never-done-before integrated marketing campaigns, collaborating with decision makers and corporate stakeholders to drive audience reach. Partnered with the CHRO and CLO in DEI and HR functions — recruiting, hiring, and training staff. ❏ Oversaw the strategic direction of the organization, focusing on customer and market share expansion across multiple platforms — $10M+ in new business development Year Over Year and increased digital growth 100%+.❏ Negotiated ROI-focused collaborations with internationally recognized agency partners (Starcom, Spark Foundry, KSM, Haworth, GTB, Campbell Ewald).❏ Supervised initiatives in marketing, IT, business administration, legal and compliance across the organization.❏ Led succession planning initiatives — promoting 4 team members to higher level leadership roles within the organization.

New York, Ny, Us

Served as Subject Matter Expert on market share penetration and development, personnel management, organizational scaling, effectiveness, and efficiency. Oversaw and mentored a cross functional team of 15 specialists. Led organization through a major market shift from traditional radio to streaming. Scaled operations, successfully migrated and integrated assets with ZERO downtime. ❏ Lead sales team’s revenue growth, and renewed business of the central region — $100M+ generated annual revenue. ❏ Devised creative business solutions for the company to attain #1 rank in market share.❏ Analyzed competitive offerings, innovated a 1st ever strategy to build innovative partnerships with industry leaders (Ford, Allstate, State Farm, Ulta, Jimmy John’s) — out-performed the marketplace 20%+.❏ Led high value negotiation and account development with top tier industry leaders to integrate streaming, display, social media, and video to better amplify their brand and reach new markets.❏ Communicated project status, key wins, areas of underperformance, regional financial status, strategic opportunities and challenges, to executive leadership. ❏ Upgraded technical assets through a seamless, enterprise-wide, integration of SalesForce — significantly reducing work-hours, waste, and redundancies.** Additional experience as VICE PRESIDENT, CLIENT DEVELOPMENT GROUP, Univision Communications Inc. VICE PRESIDENT, SALES & MARKETING SOLUTIONS, SiriusXM Holdings Inc. EXECUTIVE DIRECTOR, INFINITY PROMOTIONS GROUP & GENERAL SALES MANAGER, Paramount. NATIONAL SALES MANAGER, Disney/ABC. Details upon request. **

Miami, Florida, Us

New York, Ny, Us

New York, Us

Master Of Business Administration (Mba), Business, Management, Marketing

Bachelor Of Arts - Ba