Douglas Sutherland Email & Phone Number

Sydney, Australia

Contract position available due to extended sick leave and as I had previously worked at Beiersdorf UK, enabled a quick transition and immediate impact on category & profit growth.Responsible for Category Development - Healthcare Division across all customers and channels;

Sydney, Australia

• Developed core range strategy reducing duplicated ranges by 30%• Implemented promotional program for grocery range with key suppliers • Developed Grocery Essential EDLP strategy to ensure competitive with other C stores

Sydney, Australia

Promoted to General Manager with added responsibility managing end to end innovation pipeline and product development for Australia & New Zealand. Key function was P&L responsibility for innovation hub (test bakery) at Kingsgrove, Sydney which enabled innovation team to replicate store bakeries and manufacturing process. Successfully managed a wider team of 25 that included food technologists, bakers and site specific product quality team. (Acquired by Pacific Equity Partners 2017)

Sydney, Australia

Reported directly to the CEO and lead a diverse team of 15 people that included responsibility for; Category Development, Customer Marketing. This was across all business units which included major commercial customers e.g. Woolworths, Coles, IGA, Aldi , Arnotts Biscuits, Goodman Fielder, KFC, McDonalds: Highlights include:• Increased team’s engagement from medium to high (63 to 89) achieving highest department score • Developed customer marketing 2020 strategy aligned to business growth objectives • Delivered Ebit target of $20m on business and product development achieved for 2016/2017 • Partnered with WW on instore bakery strategy plan, delivering 14.5% category growth • Grew revenue in Coles by $24.5m by targeting unmet needs for the Millennial and Ethnic shopper• Leading the strategic direction and execution for Omi-Channel Shopper Marketing Service• Led the stage gate process for all NPD with cross functional input on all product development • Improved speed to market by 35% through clear accelerated process for priority projects • Developed and implemented category and customer marketing training to retail sales team• Appointed to Food & Agriculture Advisory Board, a Monash University & VIC Government project

Sydney, Australia

Birmingham, United Kingdom

Responsible for High Street/ Pharmacy UK channel. This included category development responsibility for total Beiersdorf Range; NIVEA Sun, Deodorant, Shower, Body, Lip, Facial Skincare, Elastoplast, Eucerin. .Category Champion for Female & Male Facial Skincare Highlights include achieving Men’s Skincare Category Captain role in Boots the Chemist (NIVEA‘s # 1 UK customer).Implementing across 1,000+ Boots stores Mens Skincare Aisle Flow & segmentation recommendations. Piloted Boots supplier loyalty card (Advantage Card) web data interface improving understanding of the Boots shopper. .

Birmingham, United Kingdom

Managed NIVEA & ELASTOPLAST brands.Highlights include growing the business by over 20% which was reflected in winning the award ' World Class Joint Business Planning' for 2010/2011 across the entire supplier base not just from within Health & Beauty.Best in Class Global NPD launch for Black & White Deodorant. This was achieved by utilising NIVEA's consumer research with Tesco Loyalty Card data (Dunhumby) which generated greater insights for the sub segment value opportunity,This led to increased Deodorant distribution by 30.8% through NPD and Core range which drove sales and profit growth for both Tesco and NIVEA

Croydon, United Kingdom

Development of Adult Yoghurt Category Brand champion for Nestle Ski YoghurtKey highlights was implementing Shelf Merchandising strategies across Dessert/ Kids/ Adult Yoghurt for TESCO and improved Ease of Shop in ASDA by segmenting on KIDS Segment Shopper Insights. Succefully defended ASDA range rationalisation threat.

Sydney Australia

Managed Cheese & Dairy business worth $200m Brands Managed:Cracker BarrelSki YoghurtDairy FarmersShape• Grew MAT sales by 21% - twice as fast as category.• Grew Net Margin sales by over 20% by focusing on product/ promotional mix and strategic Joint Business Plans with the Woolworths Buying, Logistic and Operational team.• Key member Dairy Business Team - cross functional team that managed operations of the category to drive budgeted results.