Douglas Veney Email & Phone Number

Charlotte, Nc

Launched a family-friendly gaming brand that has partnered with massive brands such as Xbox, EA SPORTS, Sony, Gillette and more while focusing on sports and sports video games. Dedicated free time and resources to my local community through donating computers, game consoles and funds to a local community center for kids. Crafted sponsored content for brands to drive digital and in-store sales through various influencer campaigns to ensure it resonated with my audience while still matching the brand’s tone.● Raised over $170,000 for St. Jude Children’s Hospitals since 2018 through a variety of in-person and live stream fundraisers.● Spoke at VidCon (2023) discussing the unique challenges creators face in burnout, how to combat it and how to truly prioritize self-care while continuously reinventing your content to stay relevant as a creator.● Created video content through YouTube, Facebook, Instagram and TikTok that’s exceeded over 110 million views.● Partnered with professional athletes such as Patrick Mahomes, James Harden, Saquon Barkley, Joel Embiid, Devin Booker and Mike Conley to create sponsored and non-sponsored content.

Supported all influencer marketing verticals through leading a creative strategy team that excelled in developing and executing comprehensive, global influencer marketing campaigns. Focused on driving brand breakthrough, awareness and conversion while utilizing 1st and 3rd-party analytics solutions. Worked heavily with the analytics teams to ensure single and multi-year creative strategies earned positive sentiment while achieving and exceeding KPI benchmarks. Played a key role in taking brands from traditional content strategies into innovative media strategies to help them better align with the creator economy.● Worked across notable brands such as Hulu, NFL, Ubisoft, EA, The Sims, Mission Foods, Yellawood, Campari, Sony, Marvel Snap, ADT Security, Hanes, Drumstick, Violife, Pizza Hut, Berluti, Star Wars and more.● Lead a creative strategy team that works globally across multiple clients● Planned & created comprehensive influencer marketing campaigns that drove breakthrough, awareness & conversion● Defined multi-year creative strategies for brands and leveraged analytics, AI & sentiment analysis to define & create tactics● Developed processes during content creator talent selection to ensure diverse groups of talent were involved across campaigns of every genre.● Collaborated & led cross-functional teams to ensure all teams are heavily integrated into planning & execution of campaigns throughout strategy● Leveraged analytics, insights & AI to identify current trends along with emerging media opportunities with creators● Developed a strategy to assist brands with graduating creators from traditional content into breakthrough media that touches paid, out-of-home & non-traditional owned opportunities● Communicated and presented creative strategy programs for internal executive alignment and external client approval● Educated internal & external teams on the creator economy to ensure both short & long-term strategies for brands stay best-in-class

Managed the global content strategies around owned and influencer content designed to capture and re-engage audiences. Led planning, strategy and execution around in-person influencer events designed to create a direct pipeline to brands across 2K which led to direct product feedback to drive community and audience sentiment to record highs. Managed influencer relationships across the entire global portfolio of titles to ensure campaign activations launched in a timely manner and with a higher quality of content to drive viewership.● Led the planning, strategy and execution behind a live show for the NBA 2K brand that launched to record highs in live stream viewership of 5,500 average concurrent viewers and a peak live viewership of over 27,000.● Spearheaded creation and strategy of official Discord server for the NBA 2K brand which has amassed over 160,000 members while developing a content strategy roadmap to ensure audience sentiment increased.

Cleveland/Akron, Ohio Area

Established a brand new influencer marketing framework that reshaped how influencer marketing was approached across all of Nestle’s USA brands which drove record company performance and was later adopted across all other Nestle territories. Interviewed and onboarded agencies and vendors to assist with specific campaigns, along with analytic solutions to fill-in the gaps from internal teams. Ensured that internal brands had automated dashboards, timed reports and live reporting to ensure brand marketers were able to have a pulse on their campaigns at any moment.● Recognized as a top influencer marketer by Business Insider for work performed across Nestle’s portfolio of brands and by Forbes for turning a passion into a career.● Developed and implemented the first esports strategy in Nestle’s global history and later negotiated and implemented the Hot Pockets brand’s first esports partnership. Launched over 20 of Nestle’s brands with yearly influencer marketing campaigns that led to award-winning campaigns across the CPG industry.● Negotiated and executed the deal behind Nesquik’s agreement with Seattle Seahawks' wide receiver, D.K. Metcalf. Additionally, executed a deal with Under Armour to create custom cleats for D.K. Metcalf through our internal Creative team that were used as a part of a Nesquik commercial leading to a massive brand lift.● Planned and implemented the most successful influencer marketing campaign in Hot Pockets, and Nestle, history with Hot Pockets 4 Bits in partnership with content creators across Twitch. Creator sentiment was the highest reported in Nestle history along with winning multiple awards (Shorty Awards, One Show, etc).

Solon, Ohio

• Engaging daily with consumers and creating content on every major social media platform• Increasing responses, impressions and engagements across all platforms for each brand• Writing copy for paid social media campaigns and owning the content calendar • Creating weekly and monthly reports for brand teams that share actionable insights and analytics• Developing an influencer strategy that focuses on connecting the right influencers with relevant brands• Editing video & static assets to be used in both organic and paid campaigns• Collaborating with creative agencies to ensure brand voices are cohesive across all digital assets

Harrisonburg, Va

* Lead end-to-end web projects from conception to implementation. Collaborate with business stakeholders to identify requirements, consult data and analytics team to inform of strategy, and work with interactive designers & developers to design and implement new digital experiences and capabilities.* Develop digital strategy for user-generated content usage within the website to drive social engagement & sales conversion.* Lead the company's digital download revamp project which saved significant amounts of time & money in annual support costs.* Create unified customer reviews strategy and collaborate with marketing team to drive user generated content.* Manage online support site strategy for content & device optimization.* Lead site search administration & optimization through complex business rules and tweaking of a search ranking algorithm to align with the needs of the business.* Work with the SEO analyst to ensure website is optimized by the company's SEO strategy.* Work with web designers and developers to wireframe, design & build online experiences that deliver against KPIs.

Harrisonburg, Va

* Manage and assist in implementation of Adobe SiteSearch tool* Create, implement and maintain metadata for over 800 pages* Create complex business rules, search synonyms & other items to deliver relevant search results for users.* Integrate Adobe Test&Target campaigns into SiteSearch to test effectiveness various website tests.*Generate custom sitemaps for both product and support search indexes.* Established a ranking algorithm to properly align search results with the company's product focus.* Work with designers to add in HTML banners via FTP in conjunction with marketing promotions within search results.

Harrisonburg, Virginia

*Create and track KPIs (Key Performance indicators) to monitor effectiveness of changes on fourteen support websites.*Responsible for generating reports within Adobe's Omniture for various time periods.*Track trends of 404 error issues that end-users experience via custom analytics tracking.*Use data generated from fourteen support websites to help guide the vision of future changes to each portal.*Monitor feedback within support articles to determine if users are achieving a desired solution within their product.

Harrisonburg, Virginia

* Used excellent customer service to solve issues via telephone, online chat, or through cases created within a CRM platform.* Monitored and responded to customers on the company's official Facebook page.

Harrisonburg, Va

* Generated & crafted SEO-friendly content that brought in an average of 300,000 unique visitors per month.* Managed a team of 12-15 people. Implemented a content plan & SEO strategy that drove traffic & increased user retention.* Worked with PR firms & gaming companies to establish relationships that lead to trips for editors to cover games, events & large giveaways.* Worked to break news stories that were sourced by large websites including, but not limited to, IGN, Polygon, & Gamespot.

Front Royal, Va

* Supervised a team of 6 sales associates to include scheduling, hiring, and disciplinary actions.* Attended to customer questions, orders, and any issues that arose regarding the store or its employees.* Ensured that all products were inventoried and kept in stock.* Handled all social media, graphic design, events & sales generated for the store.