Douglas Veney Email & Phone Number

Charlotte, NC

• Launched a family-friendly gaming brand that has partnered with massive brands such as Xbox, EA SPORTS, Sony, Gillette and more while focusing on sports and sports video games. Dedicated free time and resources to my.
• Raised over $170,000 for St. Jude Children’s Hospitals since 2018 through a variety of in-person and live stream fundraisers.
• Spoke at VidCon (2023) discussing the unique challenges creators face in burnout, how to combat it and how to truly prioritize self-care while continuously reinventing your content to stay relevant as a creator.
• Created video content through YouTube, Facebook, Instagram and TikTok that’s exceeded over 110 million views.
• Partnered with professional athletes such as Patrick Mahomes, James Harden, Saquon Barkley, Joel Embiid, Devin Booker and Mike Conley to create sponsored and non-sponsored content.

• Supported all influencer marketing verticals through leading a creative strategy team that excelled in developing and executing comprehensive, global influencer marketing campaigns. Focused on driving brand.
• Worked across notable brands such as Hulu, NFL, Ubisoft, EA, The Sims, Mission Foods, Yellawood, Campari, Sony, Marvel Snap, ADT Security, Hanes, Drumstick, Violife, Pizza Hut, Berluti, Star Wars and more.
• Lead a creative strategy team that works globally across multiple clients
• Planned & created comprehensive influencer marketing campaigns that drove breakthrough, awareness & conversion
• Defined multi-year creative strategies for brands and leveraged analytics, AI & sentiment analysis to define & create tactics
• Developed processes during content creator talent selection to ensure diverse groups of talent were involved across campaigns of every genre.

• Managed the global content strategies around owned and influencer content designed to capture and re-engage audiences. Led planning, strategy and execution around in-person influencer events designed to create a direct.
• Led the planning, strategy and execution behind a live show for the NBA 2K brand that launched to record highs in live stream viewership of 5,500 average concurrent viewers and a peak live viewership of over 27,000.
• Spearheaded creation and strategy of official Discord server for the NBA 2K brand which has amassed over 160,000 members while developing a content strategy roadmap to ensure audience sentiment increased.

Cleveland/Akron, Ohio Area

• Established a brand new influencer marketing framework that reshaped how influencer marketing was approached across all of Nestle’s USA brands which drove record company performance and was later adopted across all.
• Recognized as a top influencer marketer by Business Insider for work performed across Nestle’s portfolio of brands and by Forbes for turning a passion into a career.
• Developed and implemented the first esports strategy in Nestle’s global history and later negotiated and implemented the Hot Pockets brand’s first esports partnership. Launched over 20 of Nestle’s brands with yearly.
• Negotiated and executed the deal behind Nesquik’s agreement with Seattle Seahawks' wide receiver, D.K. Metcalf. Additionally, executed a deal with Under Armour to create custom cleats for D.K. Metcalf through our.
• Planned and implemented the most successful influencer marketing campaign in Hot Pockets, and Nestle, history with Hot Pockets 4 Bits in partnership with content creators across Twitch. Creator sentiment was the.

Solon, Ohio

• Engaging daily with consumers and creating content on every major social media platform
• Increasing responses, impressions and engagements across all platforms for each brand
• Writing copy for paid social media campaigns and owning the content calendar
• Creating weekly and monthly reports for brand teams that share actionable insights and analytics
• Developing an influencer strategy that focuses on connecting the right influencers with relevant brands
• Editing video & static assets to be used in both organic and paid campaigns

Harrisonburg, VA

* Lead end-to-end web projects from conception to implementation. Collaborate with business stakeholders to identify requirements, consult data and analytics team to inform of strategy, and work with interactive designers & developers to design and implement new digital experiences and capabilities.* Develop digital strategy for user-generated content.

Harrisonburg, VA

* Manage and assist in implementation of Adobe SiteSearch tool* Create, implement and maintain metadata for over 800 pages* Create complex business rules, search synonyms & other items to deliver relevant search results for users.* Integrate Adobe Test&Target campaigns into SiteSearch to test effectiveness various website tests.*Generate custom sitemaps.

Harrisonburg, Virginia

*Create and track KPIs (Key Performance indicators) to monitor effectiveness of changes on fourteen support websites.*Responsible for generating reports within Adobe's Omniture for various time periods.*Track trends of 404 error issues that end-users experience via custom analytics tracking.*Use data generated from fourteen support websites to help guide.

Harrisonburg, Virginia

* Used excellent customer service to solve issues via telephone, online chat, or through cases created within a CRM platform.* Monitored and responded to customers on the company's official Facebook page.

Harrisonburg, VA

* Generated & crafted SEO-friendly content that brought in an average of 300,000 unique visitors per month.* Managed a team of 12-15 people. Implemented a content plan & SEO strategy that drove traffic & increased user retention.* Worked with PR firms & gaming companies to establish relationships that lead to trips for editors to cover games, events &.

Front Royal, VA

* Supervised a team of 6 sales associates to include scheduling, hiring, and disciplinary actions.* Attended to customer questions, orders, and any issues that arose regarding the store or its employees.* Ensured that all products were inventoried and kept in stock.* Handled all social media, graphic design, events & sales generated for the store.