As the National Sales Manager at Sustainable foods, I am responsible for driving revenue and expanding the company's market share. I developed and executed sales strategies that resulted in significant sales growth and increased profitability.During my time in this role, I was able to identify new business opportunities (building the company from a retail focused business model to a multi channel profit focused operation) and build strong relationships with key accounts. I collaborated closely with cross-functional teams, including marketing, production, and research and development, to ensure that our sales strategies aligned with the company's overall goals and objectives.One of my key accomplishments in this role was developing innovative sales strategies to meet the evolving demands of consumers who were adopting plant-based diets. I identified new distribution channels and developed targeted marketing campaigns to reach specific demographics, which led to increased sales and brand awareness.

Oversee the entire operation, sales, production, marketing, and finance with a focus on growing two sister companies, Rosa Foods (ready-to-go meals) and Sustainable Foods (plant-based alternate proteins). Transformed operating model from targeting the traditional supermarket duopoly to including food service and contract manufacturing. Restructured the sales team, providing clearer responsibilities and more achievable targets.

Supported a family-owned and operated craft beer brewing company to launch new products, expand market share and drive profitability.

Improved product offerings and maximised revenue streams by creating and developing new recipes. Carried out a SWOT analysis to determine risks and opportunities while ensuring the company was viable and financially sustainable. Oversaw all aspects relating to production, from coordinating equipment maintenance to resolving issues and leading quality assurance tasks. Acted as an Excise Tax Agent with full responsibility for filing and record keeping all tax excise tax, especially alcohol tax.