Douglas Witkowski Email & Phone Number

Blaine And Lakeville, Mn

>Overall Marketing Plan development and execution for two Harley-Davidson® Dealerships>Planning, design, coordination and launching of direct mail, email, social media and in-store promotions, including in-store POP and collateral signage for both Dealerships.>In-store event management, including pre-planning, ordering supplies, staff instruction, marketing materials and execution of promotional event >Implementation and administration of new Customer Loyalty Rewards program and Consignment Sales program.>Market research and competitive analysis of Harley-Davidson® motorcycles in order to identify key market trends based on motorcycle features, pricing and consumer demands in the market place>Advertising development, including researching, analyzing, designing, and purchasing of print, digital and direct mail advertisements

Minnetonka, Mn

>Strategic Marketing Plan development and execution Domestically and Internationally>Marketing, Product, Sales and Training material development and design for print, web, and mobile applications, including: Industry and Tradeshow Publication Advertisements, Product Packaging, Consumer Quick Start Guides, Product Spec Sheets, Website and Email Graphics, Apple and Android Application Graphics, Product Training Guides and Marketing Collateral >Tradeshow & Event Coordinator. This required coordinating all logistics to and from the event, booth design and layout, designing and production of all booth signage, marketing collateral, event publication advertisements, contests and giveaways, and PR.>Responsible for conducting, and analyzing, market research to identify key market trends based on product features, pricing and consumer demands in the market place>Developed and maintained a comprehensive competitive analysis and comparison, including mapping of competitive landscape, along with monitoring and positioning against key competitors based on product features and pricing >Account Management, Sales Support and Customer Care

Milwaukee, Wi - Minneapolis, Mn

Independent Marketing and Business Solutions Provider>Develop marketing plans for small businesses to help them increase customer base, market penetration and drive sales>Monitor, track, and analyze marketing and promotional strategies>Sales analysis, market research and analysis>Sales and profit analysis by product line>Develop extensive analysis reports to present to business owners/managers>Graphic design work for small business owners>Marketing material development and distribution

Nationwide

Complete Business Consultant for Franchise Locations.>On-site Project Manager for opening seven new franchise locations. Responsible for point of sale system set up, inventory count and check in, merchandising, marketing and sales strategies, point of sale marketing materials, purchasing, and order management. All seven locations were opened on or ahead of schedule and met business plan specifications>Provided training to new franchise owners and their associates on store planogram, product selection and merchandising, reordering, forecasting, customer service and point of sales systems>Marketing and operational consultant to existing franchise locations. Advised store employees on day-to-day operations, sales and marketing strategies, product ordering, and merchandising strategies >Developed extensive market and sales analysis reports for existing franchise locations in order to analyze business plan results and identify short and long term goals. This allowed franchise owners to see their strengths, opportunities and threats, and to make strategic business decisions that would drive sales >Implemented and refined key, marketing, retailing, sales, and logistic processes.

Hartland, Wi

National Manager of All National Accounts>Managed all National Accounts and responsible for driving over $1 Million in sales annually >Key Member in growing sales from $5,000 monthly to over $150,000 monthly by streamlining processes for communicating with customers, customer service, establishing reporting processes, creating uniform sales reports, creating consistent process for developing quotes for customers, order management and forecasting processes as well as putting together and execution of key marketing tactics>Marketing and Product Manager for the National Account Program; created and/or approved all marketing communication that went to customers (including content for eMarketing)>Responsible for customer analysis reporting for National Account Customers which included analysis of cost to serve and proper product mix >Provided in-depth market research and sales analysis to upper management>First contact for all the Buyers of National Account Customers (Customers included: Anheuser Busch, Siemens Building Technologies, Cintas Fire Protection)>Reported directly to the Vice-President of Operations and Logistics

Hartland, Wi

National Product Manager for Assigned Product Categories>National Product Manager of multiple product categories including: Automotive Batteries and Accessories, Marine Batteries and Accessories, ATV Batteries, and Medical Batteries >Responsible for national market research and analysis, and sales analysis of assigned product categories to determine where sales opportunities existed and identify underperforming SKU’s>Provided national competitive analysis of assigned product categories >Developed and launched three new product lines >Worked with suppliers and marketing team to launch value added promotions and programs to franchise owners. Launched one of the most successful consumer rebate programs in history of business for marine battery product line. Negotiated large quantity discounts, from two suppliers which allowed franchise owners to increase profit margins during promotion period>National and local advertising development which included providing sell sheets, product catalogs, and newspaper inserts to franchise owners>Negotiated national contract and discount pricing to increase profit margins for franchise owners>National buyer for assigned product categories>Reported directly to the Vice President of Sales and Marketing