Douglas Wright Email & Phone Number

New York, New York, Us

In my current role I oversee the marketing strategy and campaign implementation of the personal loans business across external and internal marketing channels including paid and organic search, homesite (Citi.com), and the external affiliates channel. My position requires me to partner closely with risk, technology, and other business teams to execute on our product strategy to profitably grow the business through complex marketing initiatives. I also help manage several junior employees on a daily business and assist them with their projects.

New York, New York, Us

My first position at Citi was as an On-Site Channel Lead specializing in the management of credit card campaigns on Citi's homesite channel specifically citi.com and citicards.com. I developed a testing roadmap to create more effective marketing strategies that led to a substantial improvement in the campaign conversion rates for several Citi credit cards. I also served as the third party relationship manager for a ratings and reviews vendor integrated with the Citi credit card business. I managed all aspects of the vendor's relationship including the contract, risk assessments, and technology integration with Citi.

New York, Ny, Us

During my time at JPMorgan Chase I was given increasing responsibility managing the campaign strategy and execution for multiple homesite websites (chase.com, jpmorgan.com) and the Chase Mobile App. I excelled at meticulously launching campaigns for the consumer businesses including credit cards, retail banking, and wealth management. I developed an expert understanding of multiple third party campaign management platforms that made me a key member of the Owned Media team. My largest accomplishment was successfully scaling targeted marketing strategies on chase.com and the Chase Mobile App which led to the homesite channel becoming a key acquisition channel for the Chase consumer businesses.

New York, Ny, Us

Digital Content Production Specialist partnering with lines of business to launch targeted campaigns across JPMorgan Chase's web and mobile properties including www.chase.com, www.jpmorgan.com, and the Chase Mobile App.

New York, Ny, Us

• Created customized presentations outlining marketing technology capabilities to prospective clients.• Completed internet media competitive landscape project for new employee onboarding and training.