Douglas Wright

Douglas Wright Email and Phone Number

VP, Lending Marketing Strategy at Citi @ Citi
Mumbai, Maharashtra
Douglas Wright's Location
New York, New York, United States, United States
Douglas Wright's Contact Details

Douglas Wright personal email

n/a
About Douglas Wright

Douglas Wright is a VP, Lending Marketing Strategy at Citi at Citi. He possess expertise in web analytics, digital marketing, marketing, digital strategy, advertising and 18 more skills. He is proficient in Spanish.

Douglas Wright's Current Company Details
Citi

Citi

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VP, Lending Marketing Strategy at Citi
Mumbai, Maharashtra
Website:
citibank.com
Employees:
10
Douglas Wright Work Experience Details
  • Citi
    Vice President, Lending Marketing Strategy
    Citi Feb 2022 - Present
    New York, New York, Us
    In my current role I oversee the marketing strategy and campaign implementation of the personal loans business across external and internal marketing channels including paid and organic search, homesite (Citi.com), and the external affiliates channel. My position requires me to partner closely with risk, technology, and other business teams to execute on our product strategy to profitably grow the business through complex marketing initiatives. I also help manage several junior employees on a daily business and assist them with their projects.
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  • Citi
    Vice President, Owned Channel (Citi.Com) Lead, Digital Acquisitions
    Citi Nov 2019 - Feb 2022
    New York, New York, Us
    My first position at Citi was as an On-Site Channel Lead specializing in the management of credit card campaigns on Citi's homesite channel specifically citi.com and citicards.com. I developed a testing roadmap to create more effective marketing strategies that led to a substantial improvement in the campaign conversion rates for several Citi credit cards. I also served as the third party relationship manager for a ratings and reviews vendor integrated with the Citi credit card business. I managed all aspects of the vendor's relationship including the contract, risk assessments, and technology integration with Citi.
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  • Jpmorgan Chase & Co.
    Senior Associate, Owned Media (Chase.Com), Digital Channel Marketing
    Jpmorgan Chase & Co. Jan 2016 - Nov 2019
    New York, Ny, Us
    During my time at JPMorgan Chase I was given increasing responsibility managing the campaign strategy and execution for multiple homesite websites (chase.com, jpmorgan.com) and the Chase Mobile App. I excelled at meticulously launching campaigns for the consumer businesses including credit cards, retail banking, and wealth management. I developed an expert understanding of multiple third party campaign management platforms that made me a key member of the Owned Media team. My largest accomplishment was successfully scaling targeted marketing strategies on chase.com and the Chase Mobile App which led to the homesite channel becoming a key acquisition channel for the Chase consumer businesses.
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  • Jpmorgan Chase & Co.
    Associate - Digital Marketing Group
    Jpmorgan Chase & Co. Jun 2012 - Dec 2015
    New York, Ny, Us
    Digital Content Production Specialist partnering with lines of business to launch targeted campaigns across JPMorgan Chase's web and mobile properties including www.chase.com, www.jpmorgan.com, and the Chase Mobile App.
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  • Rocket Fuel Inc, Formerly [X+1]
    Client Solutions Intern
    Rocket Fuel Inc, Formerly [X+1] May 2011 - Aug 2011
    New York, Ny, Us
    • Created customized presentations outlining marketing technology capabilities to prospective clients.• Completed internet media competitive landscape project for new employee onboarding and training.
    View

Douglas Wright Skills

Web Analytics Digital Marketing Marketing Digital Strategy Advertising Online Advertising Digital Media E Commerce Online Marketing Analytics Digital Analytics Interactive Marketing New Media Consumer Banking Advertising Operations Campaign Management Business Intelligence User Experience Consumer Marketing Retail Financial Services Media Markets Web Marketing Content Management

Douglas Wright Education Details

  • Connecticut College
    Connecticut College
    Hispanic Studies (Minor)

Frequently Asked Questions about Douglas Wright

What company does Douglas Wright work for?

Douglas Wright works for Citi

What is Douglas Wright's role at the current company?

Douglas Wright's current role is VP, Lending Marketing Strategy at Citi.

What is Douglas Wright's email address?

Douglas Wright's email address is dw****@****oll.edu

What schools did Douglas Wright attend?

Douglas Wright attended Connecticut College.

What are some of Douglas Wright's interests?

Douglas Wright has interest in Hiking, Travel, Exercise.

What skills is Douglas Wright known for?

Douglas Wright has skills like Web Analytics, Digital Marketing, Marketing, Digital Strategy, Advertising, Online Advertising, Digital Media, E Commerce, Online Marketing, Analytics, Digital Analytics, Interactive Marketing.

Who are Douglas Wright's colleagues?

Douglas Wright's colleagues are Casey Taylor, Spc, Vallabh Vengurlekar, Cissp, Giac, Ravi Gupta, Nishant Thaccker, Blessing Ajayi-Martins, Ashish Bhavnani, Clayton Billadeau, Cams.

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