Douglas Arruda Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Helping organizations to bolster cybersecurity skills and reduce risks from human factors, enhancing technical proficiencies and critical decision-making with Immersive Labs platform (SaaS). Focus on continuous skills development and human readiness, with risk mitigation and reduce operational costs. Helping customer to implement upskilling programs and assessments with hands-on labs and exercises like table-top, hackathons, capture the flag, cyber ranges, and crisis simulations. Meeting CISOs and security managers on a regular basis, reviewing progress and metrics aligned with business goals. Demonstrated the advantages of utilizing up-to-date cyber threat intelligence as the most effective method for crafting defenses against new and evolving threats – e.g.: GenAI prompt-injection, infrastructure hacking, secure-coding and container hardening. Practices aligned with various industry frameworks like NICE (Knowledge/Skills/Abilities/Tasks), MITRE ATT&CK’s TTPs and benchmarking. I am engaging with customers from various sectors, especially banks, telecommunications and regulators, promoting how Immersive Labs and the cyber workforce resilience program can help aligned with specific business themes and/or attack vectors. Collaboration with customers, partners and regulators in delivering large cyber drills with participation of multiple entities and strategic economy sectors.

Dubai, United Arab Emirates

Technical Leadership for IBM’s Partner Ecosystem executing the technical strategy with partners and value-add distributors in Middle East and Africa territories. Managed technical activation programs for over 200 business partners, across different IBM to support IBM Partner Plus program and its growth objectives. I led ~90 technical sellers and technical managers with direct and indirect reporting, coordinating tactical plays and technical activation plans. Supported partner enablement and co-marketing events focused on selected growth offerings to accelerate customer acquisition. Impactful technical leadership role, with broad coverage and 9-digit sales target supporting IBM Technologies: infrastructure (storage and servers) plus hybrid-cloud software (Automation, Security, Data and AI, and Sustainability), including dedicated sales motions with embeddable AI (Watson Assistant) and Generative AI with WatsonX.

Dubai, United Arab Emirates

Technical Sales Leadership and Management, responsible for shaping IT strategies with cybersecurity offerings with risk management, threat management and digital trust. Helped customers for adherence to frameworks like NIST, GDPR and ISO 27001, and governance and technical controls for the enforcement of security policies, standards, and processes, applying Zero Trust principles, business continuity and disaster recovery.Lead a team of ~30 cybersecurity experts with responsabilities in technical sales, partner enablement and customer success for solutions like IBM QRadar (SIEM, UBA, NDR, SOAR, XDR), Randori (Attack Surface Management), i2 (Forensics), Guardium (Data Protection, Encryption, Key Lifecycle Management), IBM Verify (IAM, MFA, IGA, PAM, CIAM), Trusteer (Fraud prevention) and MaaS360 (Mobile Device Management). I developed and executed compelling technical strategies in collaboration other technical leaders and segment leaders, approaching the installed base with tactical plays and customer success initiatives.Managed product training and awareness campaigns for regional customers and partners. Participation of roundtables with themes like responsible AI, data protection, and technology adoption. Advised value and impact of hybrid-cloud technologies with compliance to regulatory standards, and approaches for meeting cybersecurity and resilience requirements facing the dynamic threat landscape of the Middle East and Africa.

Dubai, United Arab Emirates

Managing the technical sales team with Hybrid-Cloud/SaaS offerings across Marketing, Commerce and Supply Chain, with AI and machine learning to create omnichannel customer experiences. Coordination of technical sales activities, aligning teams, technologies and skills for selling value-drive solutions across Middle East and Africa, Turkey and Pakistan. Speaker in multiple events, and at times acting as SME to help organizations deepen customer engagement, creating relevant end-to-end experiences for the ultimate client satisfaction. Technologies like Unica, Tealeaf, Coremetrics, WebSphere Commerce and Sterling Order Management.

Dubai, United Arab Emirates

Solutions engineer/SME for customer engagement solutions. Consistently achieved and exceeded targets, earning recognition in IBM's Hundred Percent Club and awarded Best of IBM in 2016. Coverage to Middle East, Africa, Turkey, and Pakistan territories, with SaaS signings and transactional revenue. Developed long-term relationships with customers and partners, and post-sales support. Worked with well-known brands acquired by IBM like Unica, Coremetrics, Sterling, and SPSS.

São Paulo Area, Brazil

Pre-sales engineering specialized in CRM and customer engagement technologies, with multi-channel campaign management, marketing operations, predictive analytics and data quality solutions. Coverage to several Latin America territories – mostly Brazil, Argentina and Chile – with technical demonstrations, workshops and proofs of concept. Worked with well-known product brands like DOC1, Portrait Software, Quadstone and MapInfo, all part of Pitney Bowes portfolio.

Provided consultancy services for a business intelligence project, during the merger of Sirius XM Satellite Radio. Designed and led activities for implementing a dedicated data mart for campaign analytics. Gathered requirements, performed ETL (Extract-Transform-Load) and data denormalization for analytics. Leveraged processes and data scheme of IBM Unica Campaign Management software, collaborating with multiple technical teams to integrate data from various channels. Direct interaction with business stakeholders in meetings, briefings and presentations.

São Paulo, Brazil

Pre-sales and solution architect for Unica’s Enterprise Marketing Management software – later acquired by IBM. Contributed to technical sales and support to implementation throughout complex projects in Latin America (one having 7 different countries in parallel over 12 Months) to clients with large customer base (70M+ customers). Technical demonstrations, requirements gathering, proofs of concept, architectural design and post-production support. Performed installations and configuration of complex multi-tier application stack, with enterprise platforms like Solaris and Teradata. Integrations with Siebel CRM, Cognos, SAS Enterprise Miner and Microsoft Dynamics.

Business Analyst assigned to consulting projects for recommending improved customer-centric strategies to enhance customer lifetime value for large enterprise customers. Key responsibilities included software development and localization of customer lifecycle management solution utilized by consulting and our customers. Business Intelligence, with data modeling, reports and predictive analytics.

Collaboration in a Content Management System development, originally assembled in Austria and localized for Brazil. Main role as PHP developer and working with MySQL database. Added some features tosupport different languages, using geolocalization and other improvements in the presentation layer. All the communication and documentation were in English. Use of UML.

Responsible for the operations, with prospection, presentation, meetings and delivery coordination. Provided full-service for web applications, like development, web and email hosting, and customer support. In-house developed CMS with multilevel content management, publishing static HTML for optimized for perfomance. Maintained backend with MS Windows Server 2000, MS SQL Server 2000 and MySQL.

Deployed several web and e-commerce applications for small and mid-sized customers, using several languages such as PHP, ASP and ASP.Net, and open-source frameworks like Zend Framework. Developed rich media websites using Flash platform and mobile technologies available at the time - WML and WMLScript.

Computer technician and programmer, with network administration and process automation using Windows Server 2000. Software development for a basic inventory control and shipping using Borland Delphi, Interbase and Crystal Reports.

Fieldwork in the Sea Port area and tax office. Checking invoices and Import Declaration. Assisted the operation of DRIF's SISCOMEX system for foreign trade) used in the routine customs clearance. This was supporting curricular activities for the degree in Economics

Diagramming work for the daily editions, plus specials and weekly editions. Vector illustration, image processing and art finalization. Worked with CorelDRAW, Illustrator, InDesign and Pagemaker. Technical Support and Network Administration.

Technical Support Authorized brands like Olivetti, Minolta and TCE. Record of events, support for applications, drivers configuration and firmware updates.

Responsible to assist routines related to fleet control and materials with SAP R/3

Master Of Science - Ms, Cyber Security & Pen Testing

Processos Gerenciais

Graduation, Economics

Education record