A recognized leader in marketing performance management, advanced analytics and business consulting, Doug Brooks for the last decade has advised executives at some of the world's largest companies. Prior to joining Synovate, Doug held the position of Senior Vice President and General Manager of Modeling & Analytics Solution at SymphonyIRI. Before joing SymphonyIRI, he held the position of Senior Vice President at Marketing Management Analytics (MMA). His insights into performance marketing, pricing and revenue management, product assortment and emerging media have helped senior executives across many industries apply advanced analytics to develop short-term and long-term growth strategies for their business. Formerly a Senior Manager of the Business Strategy and Customer Experience Practices at consulting firm BearingPoint, he has counseled executives around the world. Prior to joining BearingPoint, Doug was a Manager in Arthur Andersen's Business Consulting Group. Over the course of his career, he has led project teams for clients that span across many industries including: Apparel, Consumer Packaged Goods, Financial Services, Retail, Entertainment, Healthcare and Technology. He has a depth of experience in marketing, business/marketing analytics, technology, and business strategy/transformation. Doug and his accomplishments have been featured in publications such as: Advertising Age, Brandweek, CMO, Marketing Daily, and Reveries. He has also spoken at a number of industry events such as: ANA, CMO Summit, The Conference Board, CMA, eMetrics and INFORMS. For the last three years, he has helped the Association of National Advertisers (ANA) on its industry-wide marketing accountability initiative.Specialties: Marketing strategy and analytics consulting, management consulting, marketing accountability/effectiveness/ROI, marketing mix modeling, pricing analysis, brand equity analysis, analytics program and software implementation, analytics innovation