Self-owned company used for contract work with various clients, employing additional labor whenever workloads require it. Typical contracts include providing creative direction, GTM strategy, performance marketing, and demand generation, utilizing AI Automation wherever possible.-Develop & execute GTM strategies for clients to maximize revenue-Create, optimize, and test paid/programmatic/ABM campaigns (avg 35% CPL decrease)-Coordinate on best internal practices to optimize process efficiency and ongoing sustainability-Work side-by-side with key stakeholders in both development and execution of marketing plans-Clients types include cybersecurity, 3d printer sales, luxury furniture sales, wedding venues, fintech, AI news aggregators, social influencers, and others

Managed paid media, ABM, and demand generation efforts for a thriving B2B SaaS business. Developed growth strategies, expanding visibility through growing partnerships with major businesses and influencers in the IT software industry, establishing SailPoint as a thought leader in a new sub-industry. -Grew ARR 60% in ’19, 80% in ‘20, 55% in ‘21, & 35% in 22-Increased AOV 25% & MQL volume by 35% within first year-Managed team of 8 Marketing/Web/Analytics employees--Developed product feedback review & implementation processes-Created video UX walkthroughs boosting MAUs by 35%

Delivered best-in-class digital marketing & UX/UI strategies for leading brands in entertainment, finance, & technology across 5 countries. Developed growth, acquisition, retention, high-performance marketing strategies to drive net growth using industry best practices. Oversaw specialized teams in large businesses (Zillow & Wilson). Directed strategy for each client. Managed teams of 5-10 working in product, SEO, SEM, social, display, affiliate, UX, TV, and radio. Created and presented strategy and performance decks to CEOs of multi-million dollar companies.

Coordinated with clients spending $50k+/mo, identified client marketing strategies, and developed measures for improving efficiency. Supervised & evaluated SEM auditors, providing training sets and customized feedback. Redesigned Google products, increasing taxonomic classification efficiency.

-Coordinated project plans for a local ecotourism company and tertiary school-Researched target markets for international tourism and school recruiting-Budgeted and tracked project expenditures, recognizing strategies for improving efficiency-Managed and consulted 2 Gambian school staffs-Coordinated IT training for incoming volunteers-Created and managed a Site Information Database-Designed and distributed Windows Utilities CDs nationwide