•Senior executive responsible for sales, marketing, and revenue management for 38 years for over 100 boutique, lifestyle, branded resort, full and select-service hotels during that time frame. •Responsible for management and culture of the direct sales, marketing, public relations, digital performance marketing, social media, distribution, and revenue management effort overseeing over 150 vice presidents, directors, and managers at the hotel and corporate level during the 38-year tenure. Managed multi-million dollar sales and marketing budgets at the corporate and hotel level. •Created standard operating procedures, and implemented innovative business processes for this discipline to perform at high levels. •Managed creative, digital marketing, and public relations agencies on retainer as well as on a project basis. •Launched Virgin Hotels brand in 2014 and helped create the overall culture at Virgin Hotels and was directly responsible for creating the brand ethos, sales, marketing and revenue management culture and operational standards for the brand. •Created and launched Desires Hotels brand, a lifestyle boutique brand catered towards leisure and business travelers, travel agents, tour operators, business travel managers, and meeting planners. •Created the loyalty programs, for Virgin Hotels (The Know) and Desires Hotels(Your Desires) for the brands to boost repeat customer business. •General Manager for a five star/diamond luxury independent hotel in Miami and a four-star lifestyle Doubletree resort on South Beach. Responsible for all aspects of operations. •Oversaw and managed multimillion-dollar renovations at both hotels. •Participated and led the culture and service training for both hotels.