Douglas Nelson Email & Phone Number

Woodbridge, Nj, Us

HR solutions tailored to you and your business- Flexible PEO & HRO solutions with expert- HR, Payroll, Benefits, & Compliance services- Everything you need, no extra work

Brooklyn, New York, Us

New York, New York, Us

Try https://www.arc.tech

New York, Ny, Us

Drive demand for VTS’ multi-product and multi-region enterprise software portfolio. My focus is to grow our customer upsell and new business pipeline, leveraging multi-channel engagement programs, customized strategic account support (ABM) and optimize our GTM planning, execution while ensuring marketing ops efficiency, reporting and insights.

New York, Ny, Us

Developed a thriving, high performing demand generation engine that became the best performing channel at Justworks. Implement a strategic vision that encompasses a team of high performing marketers leveraging a diversified channel engagement strategy coupled with a lean, optimized martech stack. Create a tight yet flexible alignment between revenue, brand and design teams ensuring a clean, integrated marketing structure.

New York, Us

Responsible for the creation, development and execution of a fully optimized demand generation andmarketing operations engine. Create a full funnel, predicative MQL workflow across 6 ICPs and twodistinct markets. Assumed full responsibility for all marketing activities in January 2017- Created a high performing demand engine that was responsible for 20% of new ARR - Reorganized the marketing team leading to enhanced brand efficacy and performance

Overland Park, Ks, Us

Lead the company demand generation strategy and execution. Develop and execute inbound marketing, demand generation, lead management and automated online marketing programs to drive lead conversion--and ultimately new business acquisition--ensuring a highly-instrumented program proving the value of marketing spend. Execute programs employing marketing automation software; defining, shaping and building a marketing automation infrastructure that adheres to current best practices driven by persona based profiling. Manage, measure and optimize the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs.Develop, shape and implement a compelling brand vision, communicated with passion and energy both inside and outside the company. Build and retain a marketing organization that anticipated industry and competitive developments. Created superior, customer-focused, competitive strategies through an innovative lens along with the partnerships needed for effective execution.

London, Gb

Responsible for ensuring all creative efforts were both delivered smoothly and aligned with business needs of internal partners across the company. Lead the full creative cycle calendar, managing and delivering projects to the business according to plan. Accountable for the overall creative production and acquisition budget. Delivered a strong point-of-view on creative and marketing, connecting all dots required to build and sustain an integrated marketing powerhouse within the organization. Delivered superior customer acquisition and brand awareness results by combining innovative marketing campaigns and lead sustainability initiatives to maintain a full pipeline.

Drove new account acquisition on the strength of relationship building, strategic thinking, quantitative analysis, a creative approach to problem solving, and convincing verbal and written communications.

Toronto, On, Ca

Responsible for the execution of global, corporate and local marketing activities and acted as the two-way transmission between the Sales and Trading, Investment and Advisory, Professional Services and the Sales Organization divisions of the company. This included sales and marketing campaigns and resources, lead and demand generation programs, customer and market research, managing go-to-market strategies for our annual priorities, providing regional marcomms functions and localization of strategies, and tailored messaging.

Toronto, On, Ca

Spearheaded all facets of global fixed income marketing activities, supervising 4 employees. Developed, analyzed, executed, and managed company’s global marketing plan, including positioning of plan in each region. Created online, social media, print and direct marketing programs to target potential clients. Conducted public relations activities and direct industry trade events. Developed sales tools and partnered with vendors to drive brand/product awareness.

Drove development/packaging of North American fixed income business proposition with focus on competitiveness, business simplification, product end-user experience, sales campaigns, and client-driven enhancement requests. Coordinated with data, technology, and content specialists to ensure product offerings supported business priorities. Maintained 3rd-party and vendors relationships. Worked with account teams to identify and promote new sales opportunities.

Oversaw taxable fixed income product management activities, leading cross-functional team to implement new product enhancements. Managed content, delivery, and marketing efforts for 13 desktop and feed products generating $10+ million/year in gross revenue. Partnered with sales to ensure client satisfaction. Promoted fixed income product strategy in coordination with marketing communications and public relations groups. Directed several 3rd-party relationships. Participated in global product positioning to maximize sales, ROI, and brand recognition.

Managed a group of up to 18 data analysts who were responsible for the ongoing development of Reuters fxed income data bases. Established operating procedures, instituted ROI program that maximized our costs expeditures, leverage our core talent and increased our group accuracy rate from 94 - 99.2%.

Led a group of 12 analysts responsible for the day-to-day maintenance of Reuters fixed income data base focusing on US taxable securities including Treasuries, Corporates, Agencies and structured debt instruments.

$400 million/year provider of municipal bond information.Product Manager, New IssuesLed team of 4 analysts to monitor and report on municipal competitive new issue market. Managed new issue product with $2.7 million/year in revenue. Helped grow client base 37% over 2 years by implementing multifaceted marketing campaign and new product development.