Here, I have provided a previously understaffed organization with the means to increase sales teams to 44 consultants, I also enabled growth through development of a training program. Managing sales teams, I retained and doubled training staff within one year, expanding the business model to companies outside the sales program. I engaged in hiring cycles, recruitment and acquisition of top talents for placement into business development, sales and senior-level positions. This insured a successful future for the organization and drove impact throughout operations.Restructuring the existing system for recruitment, I set new standards in the hiring process and further increased the caliber of talent placed through the sales organization. I successfully hired 90+ new employees in less than a year and improved both turnaround and retention of those hired. New recruits were moved into leadership positions. Driving both productivity and performance, I encouraged regular communication, collaboration and a “take charge” attitude within operations. I also led Lean workshops and inspired a new “winning” culture, further increasing team performance and individual contribution. Sales increased by 40% in less than a year; and the overall customer experience improved. My hands-on training programs rapidly grew sales and improved internal processes. I established a rewards system for performance and support of sales effort. Conceiving record-breaking growth within a year, I added 20% to bottom line profits, Developed a new sales pitch with new sales scripts and sales pitch book.Significantly decreasing operational costs and expenditures within sales by more than 20%, I reassessed vendor billing and subcontracts which meant availability of funds for reallocation into innovation and campaign-related strategies, as well as the automation of numerous internal systems. It increased accuracy within the sales cycle, expedited processes and efficiency within the department.

Here, I converted a failing Yellow Pages directory, while reporting directly to the VP of sales and General Manager. I developed a highly successful digital services agency with oversight to an existing 35-member staff, including managers, account executives, support representatives and assistants, while I optimized teams for expedited turnaround. I pioneered a quarterly BOND meeting (Beyond Our Normal Daily Scope). It has proven to be successful amongst Accounting, Production and Customer Service teams with the ability to fortify effective communication and build synergy between departments. A prime influencer, I directly managed all VIP accounts. I built a new sales reward systems, filled with contests and showcasing recognition of top performers through programs designed to challenge and motivate employees. Appointed to change management, I took charge in the redesign of marketing materials and internal training processes for the implementation of hard-copy print into an e-sales marketing structure.I collaborated amongst teams to modernize the organization and align the business structure with innovation. These assimilated to market trends.Providing oversight to business intelligence throughout the organization, I conducted competitive analysis to ensure digital marketing and awareness strategies were effectively increasing company core competencies and brand recognition. This realized an increase of over 135% in new potential sales leads and digital penetration, converting sales and witnessing a 37% rise in profit. I created new training platforms for our digital advertising solutions, establishing training sessions surrounding topics of Advanced Internet Marketing Strategy, including SEO, SEM, Display Brand Awareness, SMS Communications and Mobile Marketing Initiatives.Focused on digital growth and the capitalization of underperforming market segments, I successfully delivered a 35% increase in digital sales and a 2% increase in print.

For a major part of my career, I worked for a firm providing both print and online advertising solutions through The Merchandiser Magazine, an advertorial direct mail publication with over 125 individual markets in MD, VA, DC, PA, NY, NJ and CT. I was recognized as the key strategist in company expansion into Pennsylvania, New Jersey, New York and Connecticut. Instrumental to the improvements and gains in profitability, I enriched the people-oriented culture amongst management and collaborated with the President and CEO to drive change and efficiency within:– Sales Operations– Marketing– Business Development– Accounting– Human Resources– ProductionIt was here that I successfully drove double digit gains year-over-year, notably during the largest recession in the country’s history. This was done by defining key metrics and business requirements, necessary in analyzing and managing risk, taking action to drive impact and to quickly position the organization into new markets. I identified strengths and opportunities, developing timelines, project charters and schedules to roll-out expansion strategies, while detailing staffing requirements and forecasting resource needs and profitability. Developing and allocating budgets for all departments, I took ownership and accountability for all P&L within the finance structure. I also led development and retention strategies for the institution of a high-performance Senior Management Team, emphasizing capacity in strategic analysis, planning and program budget planning.

AREA SALES MANAGER, INDIRECT, DEALER/AGENT (2002 – 2003) As a Dealer Area Sales Manager, managed and grew indirect distribution sites. Interfaced and worked in concert with individual location owners to create business plans, marketing and sales events and promotions, product and service selection, and other critical factors to meet revenue goals. Indirectly managed 2,000 reports.  Honors Include: 2003 Top Gun Award, 3 time recipient of Presidents Club quarterly award, Never Missed Quota Award 2003,AREA SALES MANAGER, DIRECT, RETAIL (2001 – 2002) Area Retail Sales Manager duties included direct P & L Responsibilities over 4 locations. Guided and supervised 4 Managers, 8 Assistant Managers, 4 Support Representatives, 28 sales professionals, and 4 installers. Ensured total operational integrity, resolved issues, and consistently met branch goals.  Honors Include: Power Player Award for top 01% performance company-wide, 4 time recipient of Presidents Club quarterly award, Never Missed Quota award 2002DIRECTOR OF KIOSK OPERATIONS (1999 – 2001) Enjoyed a highly successful tenure as Regional Kiosk Manager and Director. Installed and managed all aspects of the operation of retail kiosks with-in 35 Wal-Mart locations, with 65+ management and sales representative direct reports. Gained in-depth knowledge of Wal-Mart needs and operations resulting in relocating kiosks to prime in-store locations and #1 revenue generation, company wide. Achieved over 200% of sales goal each and every month from 1999 to 2001 Honors Include: 12 time recipient of Presidents Club quarterly award, Never Missed Quota award 1999-2001, Circle of Excellence for top 1% company-wide sales results, Cingular Excellence Award recognized as the top sales manager in the company in overall performancePrevious positions include:REGIONAL KIOSK MANAGER-CINGULARRETAIL DISTRIBUTION SPECIALIST-CINGULARRetail Sales Representative – Cingular