Douglas Marshall Email & Phone Number

Vacaville, CA, US

Responsible for the development, execution and evaluation of the annual marketing plan, marketing strategy development and deployment, market research efforts, demand generation and retention programs, marketing campaigns, advertising, social media, product marketing, brand oversight, brand identity and awareness strategy, public & media relations plan.

Sacramento, California, US

Oversee the development and execution of marketing strategies in support of company growth goals. Develop and implement sales techniques and processes for early client marketing, opportunity identification, opportunity development, RFQ/RFP response, contract execution, and project handoff to operations. Responsibilities also include: competitor analysis.

Punxsutawney, Pennsylvania, US

Enlisted to lead and develop marketing function for this manufacturing company servicing hundreds of companies in the oil & gas, construction, manufacturing, and recycling industries though out the U.S. Responsible for demand generation, field marketing, marketing operations, digital marketing, public relations, content marketing, go-to-market strategies.

Santa Clara, California, US

• Recruited to lead development of dynamic marketing strategies to enter new markets, generate demand, build brand awareness, identify sales opportunities, and position the company as a thought leader through well.
• Carried out launch of a digital marketing communications strategy for multiple solutions (cloud computing, enterprise mobility, big data, and data center optimization) by creating marketing campaign processes and.
• Directed HQ and fifteen country marketing teams in the design and rollout of twelve integrated demand generation and nurture campaigns, resulting in increases of: 145% in MQLs, 50% in SQLs, and 25% in revenue.
• Introduced global email subscription service curating “best of” industry news/analysis for IT professionals and customized to their individual preferences, resulting in 6,000 new subscribers and 2,300 qualified leads.
• Drove 45% increase in sales pipeline after taking over cross-functional team tasked with developing a complex digital nurture campaign. Revamped and simplified campaign, shaving two months off expected launch date
• Directed rollout of a new relationship marketing strategy to identify, track, and measure lead qualification thru to closed sales, including: market segmentation, vertical market analysis, positioning, messaging.

Phoenix, Arizona, US

• Hired by this Phoenix-based law firm with 200 attorneys and 40 practice areas to lead, develop, and implement effective legal marketing programs to exceed sales and marketing goals through demand generation & lead.
• Reorganized demand generation process with client win ratios increasing by 35% in one year
• Created SEO and PPC programs for six practice groups directly leading to a 25% jump in qualified leads
• Designed public relations program profiling firm/attorneys/cases leading directly to a 75% uptick in brand awareness
• Developed social media selling strategy for 10 key practices groups generating 350 qualified leads and $2.4M pipeline
• Restructured CRM to integrate attorney & case-history data resulting in a 50% decrease in proposal process times

Amsterdam, Nederland, NL

• Appointed by CEO of this $2.6B global architecture/engineering/construction management firm to drive new demand for a company whose previous growth strategy came mostly though inorganic growth or renewals – and to.
• Drove 110% increase in qualified leads, 45% jump in closed sales, and 50% increase in brand awareness, by infusing sales pipeline with more qualified leads and resulting in significant new-business growth – and by.
• Designed and executed comprehensive demand generation and lead nurture campaigns targeting 25 markets sectors with 10 products line offerings – increasing qualified leads by 110% and sales by 45%
• Spearheaded annual market research study and subsequent brand positioning program, achieving a 50% increase in brand awareness, $2M in new revenue, and identifying two untapped markets
• Directed company’s first-ever CRM strategy and implementation (Microsoft Dynamics 2011), including: 5 unique sales processes, 15 marketing activity processes, go/no-go decision calculator, and proposal management system
• Led total redesign of internet and intranet sites in 8 months, including – SEO, PPC, social media, affiliate marketing strategy, intranet landing page redesign, streamlined intranet search capability, and employee.

London, United Kingdom, GB

• Hired to energize, motivate, and create a world-class marketing department with a focus on surpassing sales and profit objectives on a consistent basis through marketing and sales alignment, branding initiatives, sales.
• Implemented company’s first-ever global integrated digital marketing strategy resulting in 10,000 qualified leads and $4.5M in new revenue during first two years
• Developed global multiple-touch demand generation campaign comprised of telemarketing, direct mail, collateral, and webinars, producing 8,500 qualified leads in 6 months
• Successful in leading cross-functional team tasked with deploying companywide CRM in less than ninth months
• Led marketing strategy for federal government lobbyist program targeting key senate and congressional leaders – resulting in $18M up-front congressional funding
• Introduced webinars as a lead generation tool, executing 15 webinars per year and attaining sales of $5M

Herndon, VA, US

• Oversaw marketing department for this top-tier telecommunications, fiber-optic, and data provider. Managed channel marketing campaigns with various partners and VAR’s. Directed multiple demand generation campaigns.
• Organized and launched highly successful channel marketing campaign with two strategic partners, promoting bundled services, which resulted in 900 qualified B2B leads and sales over $4M
• Repurposed event strategy to target on-net buildings generating over 1,200 qualified leads and $2M in sales
• Structured teleservices & direct mail campaign offering bundled services to region’s embedded base, leading to a 25% increase in additional revenue
• Oversaw development of new system to measure penetration rate of on-net buildings and business case analysis

• Recruited to create and develop results-driven sales and marketing departments for this software start-up to achieve demand generation and sales goals through hiring of staff, sales training, sales compensation plans.
• Directed launch of a corporate-client sales campaign for a new product leading to more than $1M in revenue
• Headed up teleservices and direct-mail campaign leading to 1,200 opportunities, $10M pipeline, and $1.5M in sales
• Led rollout of customized version of company’s flagship software product resulting in $2.5M sales in 1st year
• Created new tracking system to measure upsell and cross-sell opportunities within existing client base revealing $40M in potential revenue
• Successfully negotiated company’s largest individual sale of $1M with worldwide cosmetics distributor

• Brought onboard to analyze, restructure, and lead marketing department to surpass revenue and profitability goals through annual sales-plan development, inbound/outbound marketing campaigns, customer.
• Successfully launched integrated marketing program for a high-end eyewear and lens bundled offering generating sales of $500K in one year
• Ran successful direct mail campaign targeting managed care patients leading to additional $750K in 9 months
• Reduced monthly inventory costs by a record 65% using a novel inventory control and reordering system
• Achieved patient-satisfaction rate of 95% or greater every year
• Launched new customer satisfaction program using focus groups, surveys, and telephone interviews

Mba, Marketing

Bachelor'S Degree, Marketing