Douglas Marshall Email and Phone Number
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Innovator with 20 years’ experience driving revenue and profit increases through marketing and communications by developing strategic partnerships & exceptional teams, negotiations, designing integrated demand generation & lead nurture campaigns, utilizing the latest digital & traditional marketing tools, capitalizing on emerging technologies, developing valuable content, and creating effective brand messaging. Strong solution implementation skills.MARKETING CAMPAIGNS: Demand Gen, Customer Acquisition, Lead Nurture, Brand Awareness, Corporate Communications, Customer Engagement, Email Campaigns, Personas, Segmentation, Targeting, Channels, Strategic Partnerships, Multi-channel Marketing DIGITAL MARKETING: Website, CRM, Marketing Automation, SEO/SEM, PPC/PPI, Social Media, Blogs, Webinars, Mobile, Video/Podcasts/Demos, Web Analytics, SFA, Lead Scoring, Affiliate Marketing, eCommerce, Digital Media, Google AdsTRADITIONAL MARKETING: Branding, Direct Mail, Advertising, Public Relations, Content Marketing, Sales Enablement, Promotions, Events, Communications, Market Research, Sales Pipeline, Presentation Skills, Client Relations, Product Management INDUSTRIES: Technology, Software, SaaS, Construction Management, Professional Services, Legal, Telecomm, Healthcare, GovernmentStrategic Planning/Tactical Execution | B2B & B2C | Matrix Org | Leader/Mentor/Coach | Top/Bottom Line Driven | Public/Private/Start-up | Budgeting/ROI | Global/Regional/Local | Team Building/TrainingMarketing Automation: Eloqua; Pardot; Marketo CRM: SalesForce; Microsoft Dynamics (2011, 2013, 2015, 365); Deltek Email: ConstantContact; MailChimp; iContact Social Media: LinkedIn; Facebook; Twitter; YouTubeContent Marketing: Kapost; Curata; Scribe Web Analytics: Omniture; Google Analytics; Web Trends Online Ads: Google AdWords; Yahoo! Search Marketing Marketing Software: Hubspot; TechTargetLead Databases: DiscoverOrg; D&B; Hoovers; LexisNexis CMS/Blogs: WordPress; FireBoard; Simple Machine Software: MS Office/Project/Visio; Adobe CS/Photoshop/Illustrator/Flash, Acrobat; SQL OS: Windows; Mac OS X
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Chief Marketing OfficerTravis Credit Union Sep 2022 - PresentVacaville, Ca, UsResponsible for the development, execution and evaluation of the annual marketing plan, marketing strategy development and deployment, market research efforts, demand generation and retention programs, marketing campaigns, advertising, social media, product marketing, brand oversight, brand identity and awareness strategy, public & media relations plan, corporate communications, community relations, event management, marketing budget and marketing department staff.
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Vice President Of MarketingVanir Construction Management, Inc. Oct 2019 - Sep 2022Sacramento, California, UsOversee the development and execution of marketing strategies in support of company growth goals. Develop and implement sales techniques and processes for early client marketing, opportunity identification, opportunity development, RFQ/RFP response, contract execution, and project handoff to operations. Responsibilities also include: competitor analysis, CRM support, marketing metrics development, supervision of the marketing department, capture strategy development, support for sales training, public relations, social media, and marketing budget oversight. -
Director Of MarketingFemco Holdings, Llc Dec 2015 - Sep 2019Punxsutawney, Pennsylvania, UsEnlisted to lead and develop marketing function for this manufacturing company servicing hundreds of companies in the oil & gas, construction, manufacturing, and recycling industries though out the U.S. Responsible for demand generation, field marketing, marketing operations, digital marketing, public relations, content marketing, go-to-market strategies, marketing campaign development, media outreach, marketing event planning, and database management to drive demand, revenue, and brand awareness. -
Global Relationship Marketing ManagerIntel Corporation Aug 2013 - Dec 2014Santa Clara, California, UsRecruited to lead development of dynamic marketing strategies to enter new markets, generate demand, build brand awareness, identify sales opportunities, and position the company as a thought leader through well designed content and messaging. Results: • Carried out launch of a digital marketing communications strategy for multiple solutions (cloud computing, enterprise mobility, big data, and data center optimization) by creating marketing campaign processes and working directly with brands to develop and optimize websites, social media presences, online content, opt-in process, and lead generation efforts, resulting in 7,500 leads and a dynamic online presence• Directed HQ and fifteen country marketing teams in the design and rollout of twelve integrated demand generation and nurture campaigns, resulting in increases of: 145% in MQLs, 50% in SQLs, and 25% in revenue. • Introduced global email subscription service curating “best of” industry news/analysis for IT professionals and customized to their individual preferences, resulting in 6,000 new subscribers and 2,300 qualified leads in four months• Drove 45% increase in sales pipeline after taking over cross-functional team tasked with developing a complex digital nurture campaign. Revamped and simplified campaign, shaving two months off expected launch date • Directed rollout of a new relationship marketing strategy to identify, track, and measure lead qualification thru to closed sales, including: market segmentation, vertical market analysis, positioning, messaging, go-to-market strategies, budget management, and ROI analysis. Strategy included four components: growing the base thru demand generation, activating the base thru retention, connecting the journey thru multi-channel marketing efforts, and developing capabilities thru tools, systems, and analytics• Revamped online publication service using a robust positioning strategy resulting in a 35% jump in subscribers in first three months -
Corporate Marketing ManagerFennemore Craig Mar 2012 - Jul 2013Phoenix, Arizona, UsHired by this Phoenix-based law firm with 200 attorneys and 40 practice areas to lead, develop, and implement effective legal marketing programs to exceed sales and marketing goals through demand generation & lead nurture campaigns, digital marketing programs, branding initiatives, content marketing, public presence, association relationships, communications, social media, and design, utilizing exceptional decision-making and organizational skills. Results: • Reorganized demand generation process with client win ratios increasing by 35% in one year• Created SEO and PPC programs for six practice groups directly leading to a 25% jump in qualified leads• Designed public relations program profiling firm/attorneys/cases leading directly to a 75% uptick in brand awareness• Developed social media selling strategy for 10 key practices groups generating 350 qualified leads and $2.4M pipeline• Restructured CRM to integrate attorney & case-history data resulting in a 50% decrease in proposal process times• Directed planning and execution of corporate events (seminars, tradeshows, meetings, fundraising events) – targeting clients, prospects, media, and industry analysts• Built and directed event management programs for eight practice areas to position, brand, and generate leads on a consistent basis, achieved a 25% increase in qualified leads in the first year -
Vice President Of Marketing And Communications – U.S. Corporate HqArcadis Jan 2005 - Feb 2012Amsterdam, Nederland, NlAppointed by CEO of this $2.6B global architecture/engineering/construction management firm to drive new demand for a company whose previous growth strategy came mostly though inorganic growth or renewals – and to strengthen a brand dealing with limited industry recognition. In charge of strategic marketing, marketing/communications campaigns, RFQ/RFP responses, proposal management, CRM oversight, competitor analysis, media relations, target development, operational support, brand management. Oversaw department of 15 team members.Results: • Drove 110% increase in qualified leads, 45% jump in closed sales, and 50% increase in brand awareness, by infusing sales pipeline with more qualified leads and resulting in significant new-business growth – and by implementing a robust content strategy, which positioned the company as an industry thought leader.• Designed and executed comprehensive demand generation and lead nurture campaigns targeting 25 markets sectors with 10 products line offerings – increasing qualified leads by 110% and sales by 45%• Spearheaded annual market research study and subsequent brand positioning program, achieving a 50% increase in brand awareness, $2M in new revenue, and identifying two untapped markets • Directed company’s first-ever CRM strategy and implementation (Microsoft Dynamics 2011), including: 5 unique sales processes, 15 marketing activity processes, go/no-go decision calculator, and proposal management system • Led total redesign of internet and intranet sites in 8 months, including – SEO, PPC, social media, affiliate marketing strategy, intranet landing page redesign, streamlined intranet search capability, and employee store makeover • Introduced and directed company’s strategic planning process to include goal-setting, financial/market analysis, scheduling, facilitation, communications, and reporting• Directed integration communication plans for three key company acquisitions ranging from 250 to 1,800 employees -
Senior Director Of MarketingIhs Markit Jan 2000 - Jan 2005London, United Kingdom, GbHired to energize, motivate, and create a world-class marketing department with a focus on surpassing sales and profit objectives on a consistent basis through marketing and sales alignment, branding initiatives, sales pipeline management, forecasting and trend/industry/market analysis, digital marketing programs, demand generation campaigns, product launches, vendor/partner negotiation strategies, go-to-market plans, project management, and event/tradeshow management. Led staff of 10 and a $2M budget.Results: • Implemented company’s first-ever global integrated digital marketing strategy resulting in 10,000 qualified leads and $4.5M in new revenue during first two years• Developed global multiple-touch demand generation campaign comprised of telemarketing, direct mail, collateral, and webinars, producing 8,500 qualified leads in 6 months• Successful in leading cross-functional team tasked with deploying companywide CRM in less than ninth months• Led marketing strategy for federal government lobbyist program targeting key senate and congressional leaders – resulting in $18M up-front congressional funding• Introduced webinars as a lead generation tool, executing 15 webinars per year and attaining sales of $5M• Oversaw 80+ tradeshows, seminars, sponsorships per year, averaging 10% below budget and 105% on lead generation per event -
Regional Director Of MarketingXo Communications Feb 1998 - Jan 2000Herndon, Va, UsOversaw marketing department for this top-tier telecommunications, fiber-optic, and data provider. Managed channel marketing campaigns with various partners and VAR’s. Directed multiple demand generation campaigns targeting B2B prospects throughout region, including relationship development and plan review. Led staff of 12 marketing managers and a $5M annual budget. Results: • Organized and launched highly successful channel marketing campaign with two strategic partners, promoting bundled services, which resulted in 900 qualified B2B leads and sales over $4M• Repurposed event strategy to target on-net buildings generating over 1,200 qualified leads and $2M in sales• Structured teleservices & direct mail campaign offering bundled services to region’s embedded base, leading to a 25% increase in additional revenue• Oversaw development of new system to measure penetration rate of on-net buildings and business case analysis -
Vp Of Sales & MarketingAtlas Systems Int’L Feb 1995 - Jan 1998Recruited to create and develop results-driven sales and marketing departments for this software start-up to achieve demand generation and sales goals through hiring of staff, sales training, sales compensation plans, go-to-market strategies, online marketing, advertising, direct mail and teleservices campaigns, public relations, marketing materials, trade associations, institutional sales, tradeshows and speaking engagements.Results: • Directed launch of a corporate-client sales campaign for a new product leading to more than $1M in revenue• Headed up teleservices and direct-mail campaign leading to 1,200 opportunities, $10M pipeline, and $1.5M in sales• Led rollout of customized version of company’s flagship software product resulting in $2.5M sales in 1st year• Created new tracking system to measure upsell and cross-sell opportunities within existing client base revealing $40M in potential revenue• Successfully negotiated company’s largest individual sale of $1M with worldwide cosmetics distributor • Implemented a new sales training program focusing on lead and account management, goal setting, feedback systems, and customer follow-up
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Director Of MarketingVision Care Centers Of Central California Apr 1990 - Feb 1995Brought onboard to analyze, restructure, and lead marketing department to surpass revenue and profitability goals through annual sales-plan development, inbound/outbound marketing campaigns, customer feedback/evaluation, community-outreach programs, sales training, vendor contract evaluation, inventory-control management, product & pricing assessment, and event management.Results: • Successfully launched integrated marketing program for a high-end eyewear and lens bundled offering generating sales of $500K in one year• Ran successful direct mail campaign targeting managed care patients leading to additional $750K in 9 months• Reduced monthly inventory costs by a record 65% using a novel inventory control and reordering system• Achieved patient-satisfaction rate of 95% or greater every year • Launched new customer satisfaction program using focus groups, surveys, and telephone interviews• Directed the development of a new sales training program, resulting in a 10% reduction in errors and an increase of sales by $250K• Designed company’s marketing plan to include competitor analysis, market trends, industry challenges, pricing, promotional campaigns, and consumer demographic analysis
Douglas Marshall Skills
Douglas Marshall Education Details
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California State University, FresnoMarketing -
California State University, FresnoMarketing
Frequently Asked Questions about Douglas Marshall
What company does Douglas Marshall work for?
Douglas Marshall works for Travis Credit Union
What is Douglas Marshall's role at the current company?
Douglas Marshall's current role is Chief Marketing Officer at Travis Credit Union.
What is Douglas Marshall's email address?
Douglas Marshall's email address is dg****@****hoo.com
What is Douglas Marshall's direct phone number?
Douglas Marshall's direct phone number is (800) 458*****
What schools did Douglas Marshall attend?
Douglas Marshall attended California State University, Fresno, California State University, Fresno.
What are some of Douglas Marshall's interests?
Douglas Marshall has interest in Politics, Education, Children, Economic Empowerment.
What skills is Douglas Marshall known for?
Douglas Marshall has skills like Crm, Strategy, Management, Marketing Strategy, Marketing, Integrated Marketing, Competitive Analysis, Lead Generation, Strategic Planning, Digital Marketing, Leadership, Direct Marketing.
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